Business Fundamentals and Marketing, Assessment 2, Report – Course Work, Ravensbourne University London

Assignment Instructions

Imagine you are the CEO of your very own start-up company. Write a 1250-word company prospectus based on your proposed company and include the following: 

An outline of your business, its aims and objectives, the business ownership type, mission and vision statements and whatever products or services you provide – this is called an executive summary. 

A focus on the brands component: brand identity inc logo, slogan, values, and vision etc.. 

An outline of the corporate culture of the organizations consider the iceberg approach  

An overview of the proposed CSR Strategy of the business, including the reason for engaging in CSR 

Customer profile and journey  

In this report you should justify some of your decisions by referencing or citing from Marketing: An Introduction and/or Organisational Behaviour (both available in Kortext).

Learning Outcomes

1. Demonstrate knowledge and understanding of the basic contemporary marketing concepts 
2. Demonstrate knowledge and understanding of underlying business issues, principles, techniques, processes and tools used in business and marketing 
3. Demonstrate knowledge and understanding of business management, operations and the role of marketing 
4. Demonstrate an ability to conduct independent research into business and marketing issues using a variety of academic sources