| Category | Coursework | Subject | Business |
|---|---|---|---|
| University | Ravensbourne University London | Module Title | Business Fundamentals and Marketing |
Imagine you are the CEO of your very own start-up company. Write a 1250-word company prospectus based on your proposed company and include the following:
An outline of your business, its aims and objectives, the business ownership type, mission and vision statements and whatever products or services you provide – this is called an executive summary.
A focus on the brands component: brand identity inc logo, slogan, values, and vision etc..
An outline of the corporate culture of the organizations consider the iceberg approach
An overview of the proposed CSR Strategy of the business, including the reason for engaging in CSR
Customer profile and journey
In this report you should justify some of your decisions by referencing or citing from Marketing: An Introduction and/or Organisational Behaviour (both available in Kortext).
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