BUS9048M Strategy Making Assessment 2 Brief | University of Lincoln

Learning Outcomes Assessed

• LO1 Evaluate and demonstrate knowledge of the context in which a strategy can be made and implemented. 
• LO2 Analyse different theoretical approaches, tools, and models used in understanding strategy-making 
• LO4 Apply strategy-making models and tools to proffer recommendations for organizational growth and ethically sound sustainable strategic route

Description of Assessment Task and Purpose

The purpose of this assessment is to assess your ability to critically evaluate and apply strategy concepts and theory to a selected organization and to demonstrate knowledge of business strategy. 

Put yourself in the shoes of a consultant to the board of directors, hired to tackle a strategic problem or address an opportunity to improve the performance of the organization selected. The board of directors consists of the representatives of the main shareholders, executive directors, and independent directors who are industry experts and university professors.  

Building on the situational analysis conducted in Assignment 1, students will continue working on the same organization as in Assignment 1, select a specific strategic issue among those identified by the group, and develop a strategy for the organization to gain a sustainable competitive advantage. They will appraise,  investigate, and recommend strategies aligned with the organization’s mission,  vision, and values. Students will formulate a comprehensive strategy that addresses the chosen strategic issue and opportunities for growth and success and helps to develop a lasting competitive advantage. Additionally, they will discuss strategy implementation or execution outlining the steps, resources, and actions required for a successful strategy execution and suggest ways to monitor and evaluate the success of the chosen strategy.