BUS9040-B, MGT9703, MGT9703-B Decision Analysis for Managers/ Managerial Decision Making

Published: 03 Feb, 2025
Category Dissertation Subject Management
University Lincoln International Business School (LIBS) Module Title BUS9040-B, MGT9703, MGT9703-B Decision Analysis for Managers
Word Count 3500-4000 Words

Contents

  • Contact Details    
  • Introduction    
  • Learning Outcomes    
  • Employability Skills / Skills for your Future    
  • Principles of Responsible Management Education    
  • Teaching & Learning Methods    
  • Module Delivery    
  • Feedback Strategy    
  • Assessment Rationale    
  • Learning Resources    
  • Reading    
  • The Library (www.library.lincoln.ac.uk )    
  • Subject librarians    
  • Digital Learning Resources 
  • Appendix 1: Schedule of Activity    
  • Appendix 2(a): Assessment Brief    
  • Appendix 2(b): Resit Assessment Brief    
  • Appendix 3: Assessment Criteria    
  • Appendix 4: Assurance of Learning Core Competencies    

Introduction

Decision analysis is the science and art of designing or choosing the best alternatives  based on the goals and preferences of the decision maker (DM) and to do this well is a  fundamental skill for managers at every level in the organisation. But decisions are often  hard to make in the presence of multiple objectives, uncertainty about the future, and  differences of opinion among key players. For decisions that require large amounts of  resources and commitments, the weight of responsibility felt by the decision maker can be  heavy, especially when the consequences require considered judgements about trade-offs  between benefits, risks and costs. The aim of this module is to enhance the students’  decision capabilities when confronted with strategic or operational choices. Students will  learn how decision analysis tools can be used to structure and analyse decision problems  and how a mix of data and judgment can help decision makers to better achieve their  objectives. The main focus of the course is on practical management problems.

Learning Outcomes

On completion of the module, you should be able to: 
LO1 Demonstrate an understanding of what makes good decisions outcomes

LO2 Critical appreciation of the challenges involved in making decisions characterised  by uncertainty and or the presence of multiple objectives
 
LO3 Systematically structure and analyse decision problems 

LO3 Apply appropriate decision analysis tools and effectively communicate the results 

In addition to module-specific outcomes, selected modules within Lincoln International  Business School are required to deliver and assess particular core competencies associated with our mission as an AACSB-accredited business School, and as such reflect core skills and knowledge sets associated with being a graduate in business management. There are twelve core competencies, and these are distributed across modules associated with each programme. Each core competency is assessed through the assessment(s) for a module and is identified on the relevant Assessment Rubric. The assessment of these core competencies is not weighted (they don’t contribute to your grade) but is assessed based on proficiency/non-proficiency. If you find yourself not achieving proficiency, then this will not directly affect the outcome for a module, but is an opportunity for you to reflect on your development and how you can work towards proficiency at a later opportunity. We will also reflect on the overall outcomes for modules and programmes and seek to enhance our teaching, learning and assessment as a result.  
  
The Core Competencies assessed in this module are as follows:

AoL CC5 Data Analytics - Apply data analytics to tackle and solve demanding problems  in original ways  
AoL CC6 Technological Agility - Select and apply appropriate technologies to support reasoned, responsible decision-making.

 Employability Skills / Skills for your Future

The module enhances your employability by developing the following transferable Work Ready skills:

  • Organisation
  • Communication 
  • Learning & Adaptability 
  • Perseverance & Initiative 
  • Commercial Awareness
  • Researching and Analysing
  • Problem Solving

Principles of Responsible Management Education

The Lincoln International Business School is committed to the Principles of Responsible Management Education (PRME) to develop future leaders who are socially responsible and will create sustainable environmental and economic value.

This module contributes to the PRME agenda by, inter alia, extending knowledge of challenges business managers face in meeting social and environmental responsibilities.

Teaching & Learning Methods

The module consists of a combination of lectures and seminars aimed at equipping students with critical analytical skills. Emphasis will be placed on practical management problems informed by case studies

Module Delivery

The module will be delivered by bi-weekly 2-hour lectures and 2-hour seminars, which will be based in the computer Labs (IT workshops). The schedule of activity is available in Appendix 1.

Module Delivery

Total Hours

Lectures

12

Seminars/Workshops

12

Directed Study

76

Independent Study

50

Nominal Total (15 CATS)

150

Feedback Strategy

Receiving feedback during your learning is essential to ensure you are prepared for your final assessments. To support your learning throughout the module, feedback strategies include the following:

  • Dedicated assessment support lectures
  • Assessment support in seminars/Workshops
  • One-to-one meetings with tutors

Assessment Rationale

Assessment Method

Weighting (%)

Week Due

LO’s Assessed

 

 

 

1

2

3

4

Assignment

100%

34

x

x

x

x

The module’s assessment and resit assessment is ONE assignment which consists of a portfolio of short, scaffolded assignment tasks staggered across the semester. Students will collate these assignment tasks and submit them as one assignment at the end of the semester, accompanied by a short capstone reflection. A general description of the assessment task/purpose is available in Appendix 2 (a) and Appendix 2 (b).

Full details and guides for individual assignment tasks will be provided on the Module’s Blackboard site.

Assessment Criteria Grids will be used to provide feedback on Blackboard and indicate how marks will be allocated; they are included in Appendix 3 and Appendix 4.

Learning Resources

Reading

The key text(s) for this module are:

Clemen, R.T. and Reilly, T. (2014) Making Hard Decisions with Decision Tools. South-Western Cengage Learning, Mason

Simone Gressel, David J. Pauleen and Nazim Taskin (2021), Management Decision-Making, Big Data & Analytics. Sage: London

Other recommended reading for the module is:

Snowden, David J.; Boone, Mary E. (2007). A Leader's Framework for Decision Making.
Harvard Business Review, 85 (11): 68 – 76.

French (2013) Cynefin, statistics and decision analysis. Journal of the Operational Research Society, 64: 547–561

Blenko, M.W., Mankins, M.C., Rogers, P. (2010). The  Decision-Driven Organisation.
Harvard Business Review, 88 (6): 54– 62

Mark S. Schwartz (2016). Ethical Decision-Making Theory: An Integrated Approach. Journal of Business Ethics, 139 (4):755 – 776.

Other, more specific references are provided on the Module Blackboard site and will be signposted in class. You are also expected to read independently for this module. Good quality academic sources are available at the university library; useful databases include SCOPUS, Business Source Complete and Emerald Insight. This module requires that you follow the Harvard System of referencing.

Appendix 1: Schedule of Activity

Week

W/C

Lecture Topic

Seminar Activity

Reading

1

29/1

Introduction to Module Introduction to decision analysis

 

·         Chapter 1, Introduction to Decision Analysis (Clemen & Reilly, 2014)

2

5/2

 

IT Seminar -1

 

3

12/2

Frameworks for decision making. Decisions audit in organisations.

IT Seminar -1

·         Snowden, David J.; Boone, Mary E. (2007). A Leader's Framework for Decision Making. Harvard Business Review. 85 (11): 68 – 76.

·         Blenko, M.W., Mankins, M.C., Rogers, P. (2010). The Decision-Driven Organization. Harvard Business Review, 88 (6): 54 – 62

4

19/2

 

IT Seminar -2

 

5

26/2

Using decision models to make choices: Structuring decision problems and making choices

IT Seminar -2

·         Chapter 3, Structuring decisions (Clemen & Reilly, 2014)

·         Chapter 4, Making choices (Clemen & Reilly, 2014)

6

4/3

Independent Study Week

 

 

7

11/3

Making choices: Sensitivity Analysis Tips on Academic Writing

IT Seminar -3

 

8

18/3

 

IT Seminar -3

Chapter 5, Sensitivity Analysis (Clemen & Reilly, 2014)

9

25/3

Vacation

 

 

10

1/4

Vacation

 

 

11

8/4

From Data to Decisions - Big Data and Analytics Feedback on case studies/Homework

IT Seminar -4

 

12

15/4

 

IT Seminar -4

 

12

22/4

Ethics in Decision-Making.

Feedback on seminar tasks & Assessment support

IT Seminar -5

Simone Gressel, David J. Pauleen and Nazim Taskin (2021), Management Decision-Making, Big Data & Analytics. Sage: London (Chapters 2 – 5)

13

29/4

 

IT Seminar -5

 

14

6/5

 

 

 

15

13/5

Assignment Submission

 

 

Appendix 2(a): Assessment Brief

Module Code & Title: Decision Analysis for Managers / Managerial Decision Making (BUS9040-B/MGT9703/MGT9703-B)

Contribution to Final Module Mark: 100% 

Description of Assessment Task and Purpose:

The assessment on this module is a 3,500 – 4,000-word assignment which consists of a portfolio of short, scaffolded assignment tasks staggered across the semester. Students will collate these assignment tasks and submit as one assignment at the end of the semester accompanied by a capstone reflective piece structured around Kolb’s Experiential Learning Theory (ELT) or other reflective frameworks. This will encourage students to engage with the course material as they as they go along and work steadily throughout the entire course. The assignment requires students to use all the knowledge and skills learned from lectures and seminars (including IT seminars), and also requires students to carry out independent research. Similarly, the resit assessment is a 3,500 – 4,000-word (approx.) assignment which consists of a portfolio of short, scaffolded assignment tasks along with a capstone reflective piece of student learning throughout the course (see appendix 2(b)).

Full details and guides for individual assignment tasks will be provided on the Module’s Blackboard site.

Learning Outcomes Assessed:

LO1 Demonstrate an understanding of what makes good decisions outcomes

LO2 Critical appreciation of the challenges involved in making decisions characterised by uncertainty and or the presence of multiple objectives

LO3 Systematically structure and analyse decision problems

LO3 Apply appropriate decision analysis tools and effectively communicate the result

In addition, the Core Competencies assessed in this module are as follows:

AoL CC5 Data Analytics - Apply data analytics to tackle and solve demanding problems in original ways

AoL CC6 Technological Agility - Select and apply appropriate technologies to support reasoned, responsible decision-making.

Knowledge & Skills Assessed:

The assignment requires students to use all the knowledge and skills learned from lectures and seminars (including IT seminars), and also requires independent research by the Student as Producer agenda. This includes:

  • Academic writing and written communication
  • Researching and analysing
  • Problem solving and critical thinking/analysis
  • Practical application of Data – Information – Knowledge (DIK) pyramid
  • IT skills or technological agility

Assessment Submission Instructions:

You are required to submit your assignment (deadline Monday, 13th May 2024) using the online assessment submission facility on the Module Blackboard site. Pay careful attention to their instructions provided at the time of submission. Hard copies will not be accepted or marked.

Date for Return of Feedback: TBC 

Format for Assessment:

Please follow the formatting guidelines below:

  • File type:    Ms Word or PDF (file type for any supplementary documents will be specified at the time of submission)
  • Font / Size: Arial or Times New Roman / 12
  • Spacing / Sides: 1.5 / Single Sided
  • Pagination required?    Yes
  • Margins:    At least 2.54 to left and right and text ‘justified’
  • Referencing: Full compliance with Harvard protocols

Marking Criteria for Assessment:

Detailed Assessment Criteria Grid is provided in Appendix 3.
In general, the assignment should be well presented, structured and referenced, acknowledging all sources used and using the Harvard Referencing System. Key marking criteria include:

  • Reference to Academic Literature
  • Synthesis/criticality
  • Ability to apply appropriate decision analysis techniques arriving at logical conclusions
  • Structure, presentation, logical flow of argument and academic writing
  • Use of references and evidence of wider reading

Please note that all work is assessed according to the University of Lincoln Management of Assessment Policy and that marks awarded are provisional on Examination Board decisions (which take place at the end of the Academic Year.

Feedback Format:

Feedback and marks will be available electronically on Blackboard. If you will have any specific questions relating to the feedback, contact the module co-ordinator to discuss.

Additional Information for Completion of Assessment:

The assignment should carefully follow the instructions provided and address the requirements of individual tasks. Where appropriate, it should provide evidence of wider reading by the use of appropriate references to published academic works (books, journals, etc), where appropriate.

You should appropriately cite any reference material, using the Harvard Referencing style and ensure that you draw from quality academic sources. On this note, remember that general internet sources such as Wikipedia and Investopedia are not recognised academic sources.

Please label your work with your name, enrolment number, module title and code

Assessment Support Information:

Assessment support will be provided through detailed assessment briefs/guidance, the Tutors availability to answer any questions you may have. If required, there will be dedicated assessment support during lectures or seminars and one-to-one meetings with tutors.

Important Information on Dishonesty & Plagiarism:

University of Lincoln Regulations define plagiarism as 'the passing off of another person's thoughts, ideas, writings or images as one's own... Examples of plagiarism include the unacknowledged use of another person's material whether in original or summary form. Plagiarism also includes the copying of another student's work'.

Plagiarism is a serious offence and is treated by the University as a form of academic dishonesty. Students are directed to the University Regulations for details of the procedures and penalties involved.

For further information, see plagiarism.org

Appendix 2(b): Resit Assessment Brief

Module Code & Title: Decision Analysis for Managers / Managerial Decision Making (BUS9040-B/MGT9703/MGT9703-B)

Contribution to Final Module Mark: 100% Description of Assessment Task and Purpose:

Like the first sit assessment, resit assessment on this module is a 3,500 – 4,000-word assignment which consists of a portfolio of short, scaffolded assignment tasks staggered across the semester. Students will collate these assignment tasks and submit as one assignment at the end of the semester accompanied by a capstone reflective piece structured around Kolb’s Experiential Learning Theory (ELT) or other reflective frameworks. This will encourage students to engage with the course material as they as they go along and work steadily throughout the entire course. The assignment requires students to use all the knowledge and skills learned from lectures and seminars (including IT seminars), and also requires students to carry out independent research. Full details and guides for individual assignment tasks will be provided on the Module’s Blackboard site.

Learning Outcomes Assessed:

LO1 Demonstrate an understanding of what makes good decisions outcomes

LO2 Critical appreciation of the challenges involved in making decisions characterised by uncertainty and or the presence of multiple objectives

LO3 Systematically structure and analyse decision problems

LO3 Apply appropriate decision analysis tools and effectively communicate the result

In addition, the Core Competencies assessed in this module are as follows:

AoL CC5 Data Analytics - Apply data analytics to tackle and solve demanding problems in original ways

AoL CC6 Technological Agility - Select and apply appropriate technologies to support reasoned, responsible decision-making.

Knowledge & Skills Assessed:

The assignment requires students to use all the knowledge and skills learned from lectures and seminars (including IT seminars), and also requires independent research in accordance with the Student as Producer agenda. This includes:

  • Academic writing and written communication
  • Researching and analysing
  • Problem solving and critical thinking/analysis
  • Practical application of Data – Information – Knowledge (DIK) pyramid
  • IT skills or technological agility

Assessment Submission Instructions:

You are required to submit your assignment (deadline TBC) using the online assessment submission facility on the Module Blackboard site. Pay careful attention to instructions provided at the time of submission. Hard copies will not be accepted or marked.

Date for Return of Feedback: TBC 
Format for Assessment:

Please follow the formatting guidelines below:

  • File type:    Ms Word or PDF (file type for any supplementary documents will be specified at the time of submission)
  • Font / Size: Arial or Times New Roman / 12
  • Spacing / Sides: 1.5 / Single Sided
  • Pagination required?    Yes
  • Margins:    At least 2.54 to left and right and text ‘justified’
  • Referencing: Full compliance with Harvard protocols

Marking Criteria for Assessment:

Detailed Assessment Criteria Grid is provided in Appendix 3.
In general, the assignment should be well presented, structured and referenced, acknowledging all sources used and using the Harvard Referencing System. Key marking criteria include:

  • Reference to Academic Literature
  • Synthesis/criticality
  • Ability to apply appropriate decision analysis techniques arriving at logical conclusions
  • Structure, presentation, logical flow of argument and academic writing
  • Use of references and evidence of wider reading

Feedback Format:

Feedback and marks will be available electronically on Blackboard. If you will have any specific questions relating to the feedback, contact the module co-ordinator to discuss.

Additional Information for Completion of Assessment:

The assignment should carefully follow the instructions provided and address the requirements of individual tasks. Where appropriate, it should provide evidence of wider reading by the use of appropriate references to published academic works (books, journals, etc), where appropriate.

You should appropriately cite any reference material, using Harvard Referencing style and ensure that you draw from quality academic sources. On this note, remember that general internet sources such as Wikipedia and Investopedia are not recognised academic sources.

Please label your work with your name, enrolment number, module title and code

Assessment Support Information:

Assessment support will be provided through detailed assessment briefs/guidance, and the Tutors availability to answer any questions you may have. If required, there will be dedicated assessment support during lectures or seminars and one-to-one meetings with tutors.

Important Information on Dishonesty & Plagiarism:

University of Lincoln Regulations define plagiarism as 'the passing off of another person's thoughts, ideas, writings or images as one's own... Examples of plagiarism include the unacknowledged use of another person's material, whether in original or summary form. Plagiarism also includes the copying of another student's work'.

Plagiarism is a serious offence and is treated by the University as a form of academic dishonesty. Students are directed to the University Regulations for details of the procedures and penalties involved.

For further information, see plagiarism.org

Appendix 3: Assessment Criteria

Assessment Criteria

Proficient Exceptional (80+)

Proficient Distinction (70-

79%)

Proficient Merit (60-

69%)

Proficient Pass (50 -59%)

Not Yet Proficient (40-49%)

Not Proficient (less than 40%)

Reference to Academic Literature

Outstanding use of source material; recognition of different perspectives.

Developed & justified using own ideas based on a wide range of sources which have been thoroughly analysed, applied & discussed.

Able to critically appraise the literature & theory gained from a variety of sources, developing own ideas in the process.

Clear evidence & application of reading relevant to the subject; use of indicative texts identified.

Hardly goes beyond the material tutor has provided; limited use of sources to support a point.

Literature either not consulted or irrelevant to assignment set.

Synthesis/criticality

The work is exceptional, and the powers of criticality and synthesis go well beyond the standards expected at this level.

The work demonstrates criticality and powers of syntheses. The argumentation is logical and coherent. There are strong arguments of advocacy as well as discovery.

The work does synthesise to a large extent and critically evaluate key sources of knowledge. This is robust but not fully developed. The argument is coherent and evidenced, but with a stronger emphasis on

discovery than advocacy.

The work tends to summarise quite extensively what is known about the topic rather than integrating the various sources into a more coherent and logical argument. The evidence base is sufficient but needed to be better deployed. Argumentation is emergent rather than developed.

The work tends to present a summary of a somewhat constrained knowledge set.

There maybe some critical comments but these are not evaluative.

Arguments are underdeveloped.

The work is a summary of a limited knowledge base. There is a limited basis from which to develop either synthesis or evaluation. No argumentation is evidenced

Knowledge and Understanding

The work demonstrates exceptional knowledge and critical understanding such that it goes well beyond the standards expected at this level.

The work demonstrates in- depth knowledge, expertise and critical understanding of module. The work is authoritative and contains original insights

The work demonstrates a sound knowledge and developing level of expertise in the field.

There is evidence of some critical understanding of key areas of the module, but this could be further developed. There are no significant gaps in

the knowledge base, but originality is limited.

The work demonstrates a sufficient knowledge and understanding of the fundamentals of the topic or domain. The work tends to lack critical insight and expertise is emergent rather than developed.

The level of knowledge and understanding is not quite at the level expected. Expertise is limited and derivative rather than original.

There is evidence that some knowledge has been accumulated but this is very limited and there are significant gaps and fundamental weaknesses or misunderstandings

Assessment Criteria

Proficient Exceptional (80+)

Proficient Distinction (70-

79%)

Proficient Merit (60-

69%)

Proficient Pass (50 -59%)

Not Yet Proficient (40-49%)

Not Proficient (less than 40%)

Identification and justification of decision tools and concepts

Outstanding selection and justification for the chosen decision tools and concepts. They are justified and supported robustly evidenced by an awareness and context. Their selection offers scope for effective insights and outcomes.

Excellent selection and justification for the chosen decision tools and concepts. They are justified and supported evidenced by an awareness and context. Their selection offers scope for

contributing insights

A good selection of chosen decision tools and concepts. There is some justification for their selection supported by some evidence of their awareness and context.

Appropriate selection of chosen decision tools. Justification will be limited supported by some/limited evidence of their awareness and contextual fit

Limited use of decision tools with very limited justification and/or evidence to support their potential value. Little context is provided to support their potential use.

Little or no clear selection of chosen decision tools with no clear justification associated to a given relevant context.

Critical review and applied consideration of identified decision tools

Exemplary review and/or considered application of the chosen decision tools (cognizant of any data limitations and assumptions). The analysis will draw upon a breadth of materials and data and be applied effectively offering innovative insights.

Excellent review and/or considered application of the chosen decision tools (cognizant of some of their limitations and assumptions). The analysis will draw upon a materials and data and be applied effectively offering applied

insights.

A good review and/or considered application of the decision tools (perhaps cognizant of some of their limitations and assumptions). The analysis will draw upon additional evidence and be applied effectively offering insights.

Appropriate review and/or considered application of the chosen decision tools (but is unlikely to be cognizant of any data limitations and assumptions). There may be limited additional insights.

Limited or incomplete review and/or considered application of the chosen decision tools but largely without wider awareness of its context or limits. There will be little or no clear evidence of interpretation of insights.

Limited/ fragmented/ incomplete review and/or considered application of the chosen decision tools with little or no evidence of its context or limits.

There will be no evidence of wider interpretation of insights

Appendix 4: Assurance of Learning Core Competencies

Assessment Criteria

Proficient Exceptional (80+)

Proficient Distinction (70-79%)

Proficient Merit (60-

69%)

Proficient Pass (50 - 59%)

Not Yet Proficient (40-49%)

Not Proficient (less than 40%)

AoL CC5 Data Analytics - Apply data analytics to tackle and solve demanding problems in original ways

Sophisticated and critical application and interpretation of data analytics to the specific problem(s).

Solutions are evidence based and accompanied by clear caveats.

Sophisticated and critical application and interpretation of data analytics to the specific problem(s).

Solutions are evidence based and accompanied by clear caveats.

Sophisticated and critical application and interpretation of data analytics to the specific problem(s).

Solutions are evidence based and accompanied by clear caveats.

Appropriate analysis of complexity which provides a sufficiently robust evidence base to support decision- making. Solutions reflect evidence and are original/context specific.

Engagement with problem incomplete or overly simplistic. The decisions/solutions not fully connected to data analysis or insufficiently evidenced based.

Some errors in interpretation.

Proposed solutions lack originality

Application of data analytics limited or erroneous, complexity of problem unrecognised with no analytically informed solutions.

AoL CC6

Technological Agility - Select and apply appropriate technologies

to support reasoned, responsible decision- making

Application of technology is sophisticated and critical; limits of technology are understood in the context of the broader and specific considerations of responsible decision- making .

Application of technology is sophisticated and critical; limits of technology are understood in the context of the broader and specific considerations of responsible decision- making .

Application of technology is sophisticated and critical; limits of technology are understood in the context of the broader and specific considerations of responsible decision- making .

Technologies and application appropriate to the context/task. The application informs or has the potential to enhance decision- making. Decisions are informed by consideration of

responsibility to stakeholders.

Appropriate technologies selected but application does not extend sufficiently to support reasoned and/or responsible decision-making

Inappropriate technology selected or application limited. Not used to inform responsible decision making.

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