BUS60104 / BUS64004 Introduction to International Business Assignment Brief 2026 | Taylor's University

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Published: 24 Jul, 2026
Category Assignment Subject Business
University Taylor's University (TU) Module Title BUS60104 / BUS64004 Introduction to International Business

BUS60104 / BUS64004 Assignment Brief

Individual Case Analysis Report (40% of overall module grade)

This assignment requires students to analyse a common international business case provided by the lecturer. Students will apply relevant International Business concepts and theories to evaluate the firm’s international operations, its business environment, and emerging challenges affecting its performance in international markets. The analysis should demonstrate critical thinking, evidence-based reasoning, and an understanding of how international business conditions influence firm strategy and decisionmaking.

The case context may vary across semesters to reflect current international business conditions; however, the assessment requirements and evaluation criteria will remain consistent.

Tasks

Question 1: Case Analysis and Application of Concepts (MLO1)

Analyse the case using relevant international business concepts and theories. In your answer, you should:

  • Identify the key international business issues presented in the case;
  • Apply appropriate theories or frameworks to explain the firm’s situation;
  • Analyse the issue from multiple perspectives, such as firm-level, industry-level, and the broader international environment.

Question 2: Evaluation of Emerging Implications (MLO1)

Evaluate how the identified issue(s) may develop over time and discuss their possible implications for the firm’s international operations or strategy. In your answer, you should:

  • Discuss key trends, uncertainties, or external factors influencing the issue;
  • Consider alternative ways the situation could evolve; Evaluate how different stakeholders may be affected.

Question 3: Justified Strategic or Policy Response (MLO2)

Propose a strategic or policy-oriented response that the firm could adopt to address the challenges identified in the case. In your answer, you should:

  • Clearly explain your proposed response;
  • Justify your position using relevant theories, data, and evidence;
  • Discuss the potential benefits, limitations, and risks of your proposal, acknowledging alternative viewpoints where appropriate.

Assignment Format:

The assignment must be typed using:

  1. Time News Roman font sized 12- and 1.5-line spacing. Justified text format.
  2. Length: 1,500 – 2,000 words, not including reference list, tables, charts, illustrations.
  3. Minimum of 7 scholarly articles for reference.
  4. Please include the word count at the end of your assignment.

Upload your assignment to Turnitin via the assignment submission box created in myTIMeS.

Arrange your work in the following sequence:

  • Assessment Submission Declaration Form
  • Marking rubric
  • Table of content
  • The main body of work (with appropriate headings)
  • Reference list using Harvard referencing
  • Appendices (if any)

Deadline: 24 July 2026, by 5pm

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