BUS4009  Digital Skills and Professional Development Assignment Brief 2026 | AU

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Published: 17 Sep, 2025
Category Assignment Subject Business
University Arden University Module Title BUS4009  Digital Skills and Professional Development
Word Count 3000 Words

BUS4009  Digital Skills and Professional Development Assignment 2025

BUS4009 Assignment Brief

As  part  of  the  formal assessment  for the  programme you  are  required  to  submit  a Digital Skills and Professional Development assignment. Please refer to your Student Handbook  for  full  details  of  the  programme  assessment  scheme  and  general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Explain the advancement of business automation technology and the  associated range  of  digital  skills  required  to  demonstrate  professional  competency  within  an organisation.
2.  Identify  a  range  of  ‘soft’  skills  that  are  key  requirements  in  demonstrating  a progression in terms of personal and professional development
3.  Reflect  upon  your  own  current  levels  of  digital  and  soft  skills  applicable  to  the workplace   4. Graduate Attribute: Develop and justify a Professional Development Plan that will facilitate an increased level of digital skill attainment suitable for effective management and leadership in the contemporary workplace.

Guidance

Your  assignment  should  include  a  title  page  containing  your  student  number,  the module name, the submission deadline, and the exact word count of your submitted document; the appendices if relevant, and a reference list in AU Harvard system(s).

You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.  You  must  not  include  your  name  in  your  submission  because  Arden  University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Maximum word count: 3000 words.

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BUS4009 Assignment Task – Portfolio

In January 2018, AMAZON.COM Inc. (Amazon) opened its first self-service Amazon Go convenience store in Seattle, Washington, USA. Armed only with a smartphone app tied to a credit card, a customer could enter the store, select merchandise from the aisles and refrigeration cases, and just walk out—no lines, no waiting, no cashier. A  can  of  coke,  chocolate  bar,  or  chicken  sandwich  placed  in  a  shopper’s  bag,  is identified, accounted for, and charged to a payment card, all facilitated by computer vision,  deep  learning,  and  sensor-based  information  technologies  (IT).

Based  on extensive public sources, the Amazon Go case provides a rich opportunity to explore an IT-enabled start-up that potentially threatens three industries: convenience stores, grocery stores, and fast-food outlets. In the future, the technology, either by licensing or expansion by Amazon, arguably could disrupt the broader retail industry and its millions of employees. You have an opportunity to explore the business automation technology  and  the  associated  range  of  digital  skills  required  to  demonstrate professional competency within an organisation.

Assignment Task - Portfolio

This assessment is worth 100% of the total marks for the module

1)  A  short  report  investigating  business  automation  technology  and  the  digital skills required for competency within the workplace

2) Portfolio  identifying  generic  ‘soft’  skills  required  within  a  management  and leadership  context,  followed  by  reflection  upon  own  digital  and  soft  skills, concluding with  a  PDP  to  show  development  of  necessary  digital  workplace skills.

BUS4009 Assessment Criteria (Learning Objectives covered-all)

Grade Mark Bands Generic Assessment Criteria
First (1) 80%+

Outstanding performance which demonstrates the ability to analyse the subject area and to confidently apply theory whilst showing awareness of any relevant ethical considerations. The work shows an outstanding level of competence and confidence in managing appropriate sources and materials, initiative and excellent academic writing skills and professional skills (where appropriate). The work shows originality of thought.

70–79%

Excellent performance which demonstrates the ability to analyse the subject and apply theory whilst showing some awareness of any relevant ethical considerations. The work shows a high level of competence in managing sources and materials, initiative and excellent academic writing skills and professional skills (where appropriate). The work shows originality of thought.

Upper second (2:1 60–69%

Very good performance which demonstrates the ability to analyse the subject and apply some theory. The work shows a very good level of competence in managing sources and materials and some initiative. Academic writing skills are very good, and expression remains accurate overall. Very good professional skills (where appropriate). The work shows some original thought.

Lower second (2:2) 50–59%

A good performance which begins to analyse the subject and apply some underpinning theory. The work shows a sound level of competence in managing basic sources and materials. Academic writing skills are good, and expression remains accurate overall although the piece may lack structure. Good professional skills (where appropriate). The work lacks some original thought.

Third (3) 40–49%

Satisfactory level of performance in which there are some omissions in understanding the subject, its underpinning theory, and ethical considerations. The work shows a satisfactory use of sources and materials. Academic writing skills are limited and there are some errors in expression and the work may lack structure overall. There are some difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative.

Marginal Fail 30–39%

Limited performance in which there are omissions in understanding the subject, its underpinning theory, and ethical considerations. The work shows a limited use of sources and materials. Academic writing skills are weak and there are errors in expression and the work may lack structure overall. There are difficulties in developing professional skills (where appropriate). The work lacks original thought and is largely imitative.

Clear fail 29% and Below

A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. The work shows little evidence in the use of appropriate sources and materials. Academic writing skills are very weak and there are numerous errors in expression. The work lacks structure overall. Professional skills (where appropriate) are not developed. The work is imitative.

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