BSP6032 Innovation and Entrepreneurship WRIT1 Assessment Brief Sem1, 2025/26

• Clearly introducing your business with strong social elements including a range of measurable targets. 

35%

• Analysis of the business environment including relevant external analysis including collaborators or competitors

35%

• Identifying and evaluate your company’s long-term plan and growth potential.

20%

• Appropriate range of academic references, presentation and supporting evidence. 

10%

70+

60-69%

50-59%

40-49%

35-39%

Fail

•Clearly introducing your business with strong social elements including a range of measurable targets.

35%

Excellent introduction of the social business. Clear and well identified problem discussion and excellent range of evidence included of the solution you have settled on with supporting data which focus on the content of the business strategy. Excellent identification of entrepreneurial traits and behaviours. Excellent demonstration of the relationship between the problem and solution for which potential customer profiles. Excellent application of relevant reference data. Excellent identification of the definition of the double bottom line. Excellent key measurable targets justified and suitable and measured in-line with the business requirements.

Very good introduction of the business idea and social aspects. Clear identified problem  and suitable evidence included of the solution you have settled on. Good detailed content of the business strategy. Some clear note of entrepreneurial traits and behaviours to start the business. Good links to the  relationship between the problem and solution for which potential customer profiles. Good and relevant use of reference data.

Good identification of the definition of the double bottom line. Very good range of measurable targets justified and suitable and measured in-line with the business requirements.

Good introduction of the business idea and social aspects. Problem is identified and evidence included but requires more evaluation than description.

Strategy content included but requires more detail. Some identification but superficial and not linked to the business requirements.

The problem and solution are identified but not evaluated for which potential customer profiles.

Little use of relevant data in a robust fashion.

Measurable targets included but not defined clearly. Some links to the business requirements but required more justification.

Brief introduction of the business idea and social aspects. Problem not identified robustly with no/little   evidence included.  

Strategy content included/ brief,  superficial and not linked to the business.

The problem and solution are not identified. Very descriptive throughout.  

Little use of relevant referenced data in a robust fashion.

Targets identified but superficial with little/no justification.

Missing or short introduction. Very descriptive with little to no application to more than a business idea. No evidence of understanding of the problem/solution. No evidence of wider reading.

Not inclusion of social targets of definition of double bottom line

Work failed to meet the brief/ answer the question.

No measurable targets identified.

•Analysis of the business environment including relevant external analysis including collaborators or competitors

35%

Excellent evaluation of the business environment. Justification of the potential partners and collaboration to enable the business to function, linked to section 1 and the BMC. Excellent use of supporting data and justification of all sections.  

Very good evaluation of the business environment. Well justified in the main, for the potential partners and collaboration to enable the business to function, linked to section 1 in places and the BMC. Very good  use of supporting data and justification of main sections.  

Evaluation of the business environment including some justification in a descriptive fashion of potential partners and collaboration, listed rather than analysed. Some links to section 1 in places and/or the BMC. Some descriptive  use of supporting data.  

Limited analysis of the business environment with little/no justification of the partners and collaboration. Lists rather than analysed. General/no links to the BMC. Descriptive  use of supporting data.  

Lack of analysis of the business environment. No identification of partners and/or collaboration. No links to the BMC. Descriptive  use of supporting data.  

Did not answer the question.

•Identifying and evaluate your company’s long-term plan and growth potential.

20%

Excellent growth plan included and well justified using external evidence. Demonstration of wider reading and preparation.   Linked to the measurable targets included in the double bottom line and points from section 1.  

Very good and clear growth plan, which was justified in the main using external evidence.   Linked to the measurable targets identified in the double bottom line measurable targets and points from section 1.  

Good basic growth plan, with some justified  using external evidence.   Basic links only to the double bottom line measurable targets and points from section 1.  

Basic growth plan, with no justification provided. Not linked to the double bottom line measurable targets or points from section 1.  An addition only not incorporated into the business idea. No realistic growth identified.

Basic points identified with little reference to the business and included no justification.

Did not answer the question.  

•Appropriate range of academic references, presentation and supporting evidence in APPENDIX section.  

10%

Excellent use of the appendix section with excellent supporting data (group and individual), used well and signposted throughout the work.

Very good use of the appendix section with very comprehensive range of supporting data (group and individual) used well and signposted throughout the work.

Good use of the appendix section with a range of supporting data, used well in the main and signpost issues throughout the work. BMC included and also other relevant documents above those from the group work.  

Limited use of the appendix section with a narrow, if any, range of supporting data, limited used in the work and not signposted.

Only the group BMC included in  appendix. No individual work.  

Did not include any supporting content. Incorrect use of Harvard referencing system.