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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Open Polytechnic (OP) | Module Title | BSNS5003 Business Functions |
25%
3 Explain the application of marketing and sales principles and practices that support business performance.
Complete and submit your assessment according to the Open Polytechnic’s Assessments webpage. This includes information on academic integrity, formatting, word limits and referencing.
By submitting your assessment, you confirm that it is your own original work.
GreenEco Solutions is preparing to launch a third product line: reusable kitchenware. This line will include:
The products are designed to replace single-use kitchen items and appeal to consumers seeking sustainable alternatives for food storage and meal preparation.
Business context for the launch
As a product manager for the new product line, complete the following tasks for the head of GreenEco Solutions.
Pay & Get Instant Answer of BSNS5003 Business Functions Assessment 3 Before Deadline
Order Non Plagiarized AssignmentBefore you begin writing your final response, please complete and keep a record of your planning.
You are required to submit planning evidence as part of this assessment. This allows you to demonstrate how you organised your ideas and prepared your work, a key part of being a reflective and independent learner.
Start by working through your planning using any method that suits your thinking process. This could include:
You will submit this planning as part of your assessment. It is worth 15 marks and will be evaluated based on clarity, organisation of ideas, and evidence of thoughtful preparation.
Choose one product from GreenEco Solutions’ new reusable kitchenware line.
(16 marks)
(Word count guideline: 200 words)
Make appropriate recommendations, with reasons, for each of the core 4 Ps of the marketing mix—product, price, place and promotion—for your chosen product.
Ensure your decisions align with GreenEco Solutions’ goals, values and market needs. Think along the following decision areas for each of the 4 Ps:
| The 4 Ps | Decision area |
| Product |
|
| Place |
|
| Promotion |
|
(40 marks)
(Word count guideline: 600 words)
For your chosen product:
(24 marks)
(Word count guideline: 400 words)
This component encourages you to demonstrate your thinking and preparation before writing your final response. It supports your development as a reflective and independent learner.
Upload a copy of any planning materials you used to prepare your assessment. These may include:
You may submit your planning in one of the following formats:
If you create your planning materials using Google Docs or other online tools, please download your file as a Word document before uploading it. This ensures your work can be accessed and marked by your facilitator.
(15 marks)
Ensure the structure and flow of your writing is clear and logical. Structure your writing with appropriate headings. You could use the bullet points in the task instructions as headings. Use correct grammar, spelling and punctuation.
Follow APA referencing conventions accurately whenever you refer to external resources contained in the course content or any other external resources.
(5 marks)
(Total marks: 100)
| Part A: Marketing mix | 13–16 marks | 10.5–12.5 marks | 8–10 marks | 6.5–7.5 marks | 1–6 marks |
| Choose one product from GreenEco Solutions’ new reusable kitchenware line.
1. Identify two SMART marketing objectives that GreenEco Solutions should focus on for this product over the next six months. Provide a brief rationale for each objective. 2. Describe a key market segment GreenEco Solutions should target for this same product during the next six months. Explain why this segment presents a high potential. |
Objectives are exemplary: precise, measurable and clearly aligned with business goals. Rationales are compelling and show strategic thinking. Market segment is expertly chosen and justified with deep insight into consumer behaviour and market trends. Demonstrates sophisticated knowledge of marketing strategy. | Objectives are specific, measurable, and strategically aligned with the product. Rationales are insightful. Market segment is well-defined with a strong, evidencebased explanation of its potential. Demonstrates sound marketing knowledge. | Objectives are clearly SMART and wellrationalised. Market segment is appropriate, and explanation shows a good knowledge of its relevance and potential. Ideas are mostly wellconnected and supported.
|
Identifies two SMART marketing objectives with generally accurate rationale. Describes a relevant market segment with a basic explanation of its potential.
Demonstrates foundational knowledge of marketing principles. |
Provides a basic attempt at identifying marketing objectives and a market segment. Explanation may be partially accurate or contain errors. Some evidence of knowledge is present, but it lacks clarity or depth. |
| Part B: Marketing mix | 32–40 marks | 26–31.5 marks | 20–25.5 marks | 16–19.5 marks | 1–15.5 marks |
| Make appropriate recommendations, with reasons for each of the core 4 Ps of the marketing mix—product, price, place and promotion—for your chosen product.
Ensure your decisions align with GreenEco Solutions’ goals, values and market needs. |
Recommendations for all 4 Ps are highly relevant, innovative and clearly aligned with GreenEco Solutions’ sustainability goals, values and market needs. Rationales are insightful and welljustified and demonstrate a deep knowledge of marketing principles and consumer behaviour. | Recommendations are thoughtful and relevant across all 4 Ps. Each decision is well-reasoned and shows clear
alignment with GreenEco Solutions’ goals and market needs. Demonstrates strong knowledge of the marketing mix and its strategic application. |
Provides appropriate recommendations for each of the 4 Ps.
Rationales are generally accurate and show awareness of GreenEco Solutions’ values and market needs. Demonstrates foundational knowledge of marketing concepts.
|
Makes recommendations for most of the 4 Ps, though some may lack clarity or relevance. Rationales are partially accurate or underdeveloped. Some connection to GreenEco Solutions’ goals or market needs is evident but not consistent. | Makes basic or incomplete recommendations for the 4 Ps. Explanations may be partially accurate or contain errors. Limited evidence of knowledge of marketing principles or alignment with GreenEco Solutions’ goals and market needs. |
| Part C: Sales | 19.5–24 marks | 16–19 marks | 12–15.5 marks | 10–11.5 marks | 1–9.5 marks |
| For your chosen product:
1. explain an appropriate personal selling process for your chosen product for a B2B partner 2. explain how a social media salesperson would increase sales of your chosen product. Consider both the competencies they should have and tasks they will undertake. |
Provides a detailed explanation of a personal selling process tailored to a B2B partner.
The social media salesperson’s role is described in depth, with a well-structured set of tasks that align with GreenEco Solutions’ values and market positioning. Demonstrates sophisticated knowledge of both B2B and digital sales environments. |
Explains a relevant and well-structured personal selling process for a B2B partner, showing good understanding of sales stages and buyer needs. Describes the social media salesperson’s role with appropriate competencies and tasks that support sales growth and brand alignment. Demonstrates a strong grasp of sales principles and digital engagement. | Provides a generally accurate explanation of the personal selling process and outlines basic steps. Describes the social media salesperson’s role with relevant competencies and tasks. Shows foundational knowledge of sales processes and digital marketing. | Offers a partially accurate or underdeveloped explanation of the personal selling process. The social media salesperson’s role is described with limited detail or relevance. Some knowledge of sales and marketing is evident, but it lacks clarity or depth.
|
Provides minimal or unclear explanation of the personal selling process. The social media salesperson’s role is vague or lacks relevance. Limited evidence of knowledge of sales principles or alignment with GreenEco Solutions’ goals. |
| Planning evidence | 12–15 marks | 10–11.5 marks | 7.5–9.5 marks | 6–7 marks | 1–5.5 marks |
|
Upload a copy of any planning materials you used to prepare your assessment. These may include: • brainstorming notes or mind maps • outline structures or bullet-point plans • annotated diagrams or concept maps • any other work that shows how you organised your ideas. |
Planning is clear, wellorganised and detailed. Demonstrates strong evidence of structured thinking and preparation. Format is appropriate and clearly presented (handwritten, digital or hybrid). | Planning is clear and relevant, showing good preparation. Some structure is evident, and the format is appropriate and legible. | Planning is basic but present, showing some effort to organise ideas. May be brief or general but meets minimum expectations. | Planning is limited or unclear. Shows minimal engagement with the task. May lack structure or clarity. | Planning is missing, irrelevant or unreadable. No meaningful evidence of preparation provided. |
| Writing and referencing | 4–5 marks | 3.5 marks | 2.5–3 marks | 2 marks | 1–1.5 marks |
| Ensure your writing is clear and logically structured using appropriate headings while maintaining correct grammar, spelling, and punctuation, | Writing is free from spelling, punctuation and grammatical errors. | Writing has a few spelling, punctuation and grammatical errors. | Writing has some spelling, punctuation and grammatical errors, but | Writing has numerous spelling, punctuation and grammatical errors. Some | Writing is almost unintelligible. |
| and accurately following APA referencing conventions when citing any external sources. | Structure and flow are very clear and logical.
Correct in-text citations and complete reference list included. No APA style errors.
|
Structure and flow are clear and logical.
Correct in-text citations and complete reference list included. A few minor APA style errors.
|
these do not affect understanding.
Structure and flow are generally logical and clear. Incomplete in-text citations and incomplete reference list included. Some minor APA style errors. |
errors significantly affect understanding.
Structure lacks flow and clarity. Incomplete in-text citations and reference list included. Major APA style errors. |
No in-text citations and no reference list included |
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