BPMMD1013 Introduction To Marketing Individual Assignment Brief 2026 | UUM

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Published: 08 Jul, 2026
Category Assignment Subject Marketing
University Universiti Utara Malaysia (UUM) Module Title BPMMD1013 Introduction To Marketing

BPMMD1013 Assignment Brief

Tugasan 1 (Individu)

Siapa Sasaran Sebenar Saya? Refleksi Strategi Penyasaran Diri dan Jenama

Objektif Tugasan

Tugasan ini bertujuan membantu pelajar mengaplikasikan konsep STP (iaitu Segmetasi, Penyasaran, Peletakan) dengan fokus kepada penyasaran pasaran. Melalui tugasan ini, pelajar akan mengenal pasti bagaimana jenama menyasarkan pelanggan tertentu, menilai bagaimana strategi tersebut mempengaruhi diri sendiri sebagai pengguna, serta mengembangkan keupayaan refleksi dan tanggungjawab kendiri (kemahiran personal).

Arahan Tugasan

1. Pilih satu kategori produk yang telah ditetapkan oleh pensyarah (pilih satu jenama dalam kategori berikut):

a. Minuman gaya hidup – ZUS Coffee, Tealive, Starbucks
b. Fesyen kasual – Uniqlo, H&M, BUMIWear
c. Hiburan digital – Netflix, Spotify, Disney+
d. E-dagang – Shopee, Lazada, TikTok Shop

2. Kenal pasti siapa segmen sasarannya dan mengapa anda termasuk dalam segmen tersebut.

3. Jelaskan bagaimana jenama itu menyasarkan anda melalui strategi pemasaran.

4. Akhiri dengan refleksi kendiri tentang keberkesanan strategi penyasaran tersebut.

5. Bentuk & Output Tugasan

a. Infografik Naratif (1 halaman panjang) – Paparan visual yang menggabungkan analisis dan refleksi diri secara naratif dan bergambar.

b. Alat Disyorkan: Canva / PowerPoint.

6. Kaedah Penyerahan

a. Jenis Tugasan: Individu

b. Platform: LMS (Submit Assignment PJJ)

c. Format Fail: PDF atau pautan Canva

d. Panjang Tugasan: ±700–900 patah perkataan

e. Tarikh Serahan: Minggu ke-9

f. Markah: 20% daripada markah keseluruhan kursus

Tugasan 2 (Individu)

Diagnosis Strategi Pemasaran Jenama – Apa Masalahnya?

Objektif Tugasan

Tugasan ini menilai keupayaan pelajar mengenal pasti masalah pemasaran sebenar, menilai punca masalah menggunakan alat analisis pemasaran (4Ps), dan mencadangkan penyelesaian strategik berasaskan teori serta data semasa.

Arahan Tugasan

1. Pilih satu jenama sebenar (tempatan atau global) yang menghadapi cabaran pasaran.

2. Kenal pasti satu masalah utama pemasaran berkaitan produk, harga, tempat, atau promosi.

3. Jalankan analisis pemasaran menggunakan kerangka 4Ps untuk menilai punca masalah.

4. Cadangkan 3–4 strategi penyelesaian dengan justifikasi.

5. Sediakan infografik berkaitan dengan (masalah – analisis – cadangan penambahbaikan)

Report Format

1. Format dan Struktur Laporan (3 Muka Surat Bergambar)

2. Muka Surat 1 – Pengenalan & Isu Pemasaran

3. Muka Surat 2 – Analisis Masalah (SWOT/4P)

4. Muka Surat 3 – Cadangan Strategik & Infografik.

5. Spesifikasi Tugasan

a. Jenis Tugasan: Individu

b. Panjang Tugasan: ±1,000–1,200 patah perkataan

c. Format Fail: PDF (3 muka surat bergambar)

d. Platform: LMS

e. Tarikh Serahan: Minggu ke-11

f. Markah: 20% daripada keseluruhan kursus

Additional Notes

Kedua-dua tugasan individu ini menyumbang 40% daripada markah keseluruhan kursus dan direka bagi membolehkan pelajar ODL menghubungkan teori dengan amalan sebenar secara kreatif dan reflektif. Pastikan tugasan dihantar mengikut tarikh dan format yang ditetapkan bagi memastikan penilaian dapat dijalankan dengan adil dan lengkap.

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BPMMD1013 Assignment Brief

Assignment 1 (Individual)

Who Is My Real Target? A Reflection on Self-Targeting and Brand Strategy

Assignment Objective

This assignment aims to help students apply the STP (Segmentation, Targeting, and Positioning) concept, with a primary focus on market targeting. Through this assignment, students will identify how brands target specific customer segments, evaluate how these strategies influence their own purchasing decisions, and develop self-reflection and personal responsibility skills.

Assignment Instructions

  1. Select one product category assigned by your lecturer and choose one brand from the following options:

    a. Lifestyle Beverages

    • ZUS Coffee

    • Tealive

    • Starbucks

    b. Casual Fashion

    • Uniqlo

    • H&M

    • BUMIWear

    c. Digital Entertainment

    • Netflix

    • Spotify

    • Disney+

    d. E-commerce

    • Shopee

    • Lazada

    • TikTok Shop

  2. Identify the brand's target market segment and explain why you belong to that particular segment.

  3. Explain how the brand targets you through its marketing strategies.

  4. Conclude the assignment with a personal reflection on the effectiveness of the brand's targeting strategy.

Assignment Format & Output

a. Narrative Infographic (One Page)

Create a one-page visual presentation that combines analysis, personal reflection, images, and narrative content.

b. Recommended Tools

  • Canva

  • Microsoft PowerPoint

Submission Guidelines

  • Assignment Type: Individual

  • Submission Platform: LMS (Submit Assignment PJJ)

  • File Format: PDF or Canva Link

  • Assignment Length: Approximately 700–900 words

  • Submission Deadline: Week 9

  • Weightage: 20% of the overall course grade

Assignment 2 (Individual)

Brand Marketing Strategy Diagnosis – What Is the Problem?

Assignment Objective

This assignment evaluates students' ability to identify real marketing problems, analyze the root causes using the 4Ps marketing framework, and recommend strategic solutions supported by marketing theories and current market data.

Assignment Instructions

  1. Select one real brand (local or international) that is currently facing a marketing challenge.

  2. Identify one major marketing issue related to Product, Price, Place, or Promotion.

  3. Conduct a marketing analysis using the 4Ps framework to evaluate the root cause of the problem.

  4. Propose 3–4 strategic recommendations with appropriate justification.

  5. Prepare an infographic covering the following:

    • Marketing Problem

    • Analysis

    • Strategic Recommendations

Report Format

Page 1 – Introduction & Marketing Issue

Introduce the selected brand and clearly explain the marketing problem.

Page 2 – Problem Analysis (SWOT / 4Ps)

Analyze the identified issue using the SWOT or 4Ps framework.

Page 3 – Strategic Recommendations & Infographic

Present practical recommendations supported by a clear and visually engaging infographic.

Assignment Specifications

  • Assignment Type: Individual

  • Assignment Length: Approximately 1,000–1,200 words

  • File Format: PDF (3 illustrated pages)

  • Submission Platform: LMS

  • Submission Deadline: Week 11

  • Weightage: 20% of the overall course grade

Additional Notes

Both individual assignments contribute 40% of the overall course grade. They are designed to help ODL (Open and Distance Learning) students connect marketing theories with real-world business practices through creative analysis and personal reflection. Students are advised to submit their assignments according to the specified deadline and format to ensure a fair and complete assessment.

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