BMP6003 International HRM Assignment Brief | UOB

Learning Outcomes Assessed

• LO1: Critically appraise the impact of culture on managerial decision-making about international human resource management.
• LO2: Evaluate the management of people as a business resource integral to international organizational strategies.

Assessment Brief

Today, with more than 32,000 stores in 80 countries, Starbucks is the premier roaster and retailer of specialty coffee in the world. There are many countries where Starbucks does not operate its business. Cuba is one of them. As an IHRM Consultant, you have been asked to critically evaluate what HRM and cultural issues Starbucks will need to take into consideration when opening a store in Cuba. In answering this question, you need to show an awareness of both the advantages and any potential issues that could be encountered.