| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | De Montfort University | Module Title | BMMM 5003 Integrated Marketing Communications |
| Assessment Type | Coursework |
|---|---|
| Assessment Title | Over-Voice Record Presentation |
| Academic Year | 2024-25 |
This assignment is a personal presentation of up to 10 minutes.
The presentation is an important component of the module on integrated marketing communication. You will be asked to analyse a company's strategy and campaign. You will also need to evaluate the messages and the executions used by the company. This assignment is designed to help you develop the ability to critically evaluate integrated marketing communication strategies and their impact on targeted audiences.
Your presentation will be assessed based on the following criteria:
Further information on University mark descriptors can be found here.
This assignment is designed to assess the following learning outcomes:
1. Critically evaluate communication methods and techniques to develop future integrated communication campaigns for organisations or brands. (Learning Objective 1)
2. Examine, conceptualise and explain how an organisation communicates with its markets and public through a range of communication strategies to target global audiences. (Learning Objective 2)
3. Identify and analyse buying motivations in a given market, to develop contemporary communication strategies. (Learning Objective 3)
4. Critically appraise how contemporary communication strategy can be used to develop socially and culturally relevant messages to a range of audiences. (Learning Objective 4)
you must select a brand or company and try to find an advertising campaign for that brand. Then research and analyse the marketing communication strategy of the company. This analysis should encompass the specific aspects that have been demonstrated in the following table. You can find more details about the assessments in the rubric of the assessment brief.
Prepare a 10-minute presentation in which you present your findings. Your presentation should be well-structured and engaging. Visual aids (such as slides) are encouraged to support your analysis.
|
Introduction |
10% |
Company Overview |
|
|
|
Brand value |
|
Content Relevance and analysis |
20% |
target audience |
|
|
|
Campaign Objectives |
|
|
|
Contents and Campaign Message |
|
|
|
Channels and Mediums |
|
|
|
Budget Allocation & Metrics and KPIs |
|
Critical Thinking |
20% |
Assess the alignment of the campaign strategy with the company's brand identity and values |
|
|
|
Conclusion |
|
Overall Quality of presentation |
10% |
Organisation and structure |
|
|
|
Design of presentation (Text and fonts, infographics, Graphs ) |
|
|
|
Adherence to Time Limit |
|
Preparation |
10% |
|
|
Knowledge Demonstration |
20% |
|
|
Presentation Skills |
10% |
Engagement |
|
|
|
Quality of Speech and Delivery |
The presentation must be recorded in PPT format and submitted by 06/09/2024 12:00 (noon).
The presentation must also be uploaded onto Turnitin via the link provided within the assessment tab. You can access the submission link through the module website.
Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.
The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to five working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline for your assessment. You will find information about applying for extensions and deferrals here.
Students MUST keep a copy and/or an electronic file of their assignment.
Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.
Referencing is the process of acknowledging other people’s work when you have used it in your assignment or research. It allows the reader to locate your source material as quickly and easily as possible so that they can read these sources themselves and verify the validity of your arguments. Referencing provides the link between what you write and the evidence on which it is based.
You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text citations) and referencing them at the end of your assignment (called the reference list or end-text citations). The reference list only includes the sources cited in your text. The main referencing guide can be found here and includes information on the basics of referencing and achieving good academic practice. It also has tabs for the specific referencing styles depending on whether you require the Harvard style used in business or the OSCOLA style used by the Law school.
The University has a wealth of support services available to students; further information can be obtained from Student Gateway, the Student Advice Centre, Library and Learning Services and, most importantly, your Tutor. If you are struggling with your assessments and/or deadlines, please do seek help as soon as possible so that appropriate support and guidance can be identified and put in place for you. More information can be found on the Healthy DMU pages.
|
Criteria |
Excellent |
Good |
Satisfactory |
Needs Improvement |
Unsatisfactory |
Not Demonstrated |
|
Value |
+80 |
+80 |
60-69 |
50-59 |
40-49 |
-39 |
|
Introduction (10%) |
Comprehensive and insightful overview of the company's history, Identifying the brand value highlighting key strengths and competitive advantages. |
Adequately covers the company's background and effectively communicates the brand's value proposition. |
Provides basic information about the company's background and briefly mentions the brand's value proposition. |
Contains minimal information about the company's background and tries to address the brand's value proposition. |
Fails to address the company's background adequately or accurately and fails to articulate the brand's value proposition. |
Does not demonstrate an understanding of the company's background does not demonstrate an understanding of the brand's value proposition. |
|
Content Relevance and analysis (20%) |
Provides a thorough and insightful analysis of the target audience, and clear, specific, and measurable campaign objectives, conducts a comprehensive analysis of current content and messaging strategies, identifies appropriate channels and mediums, presents a well-structured budget allocation plan and relevant metrics and KPIs for measuring campaign. |
A clear and well-defined description of the target audience defines campaign objectives that are relevant, evaluates existing content and messaging strategies, outlines relevant channels and mediums for the campaign, outlines a budget allocation plan that adequately supports campaign objectives, and outlines metrics and KPIs that are relevant to campaign objectives. |
Outlines the target audience, provides basic information, and outlines general campaign objectives but lacks specificity, provides a basic analysis of content and messaging strategies, lists potential channels and mediums for the campaign but may not fully consider, proposes a budget allocation plan but may not fully justify budgetary decisions and suggests metrics and KPIs for tracking campaign performance. |
Limited information about the target audience, unclear campaign objectives that are not well-defined, limited analysis of content and messaging strategies, suggested channels and mediums without clear insights, suggested budget allocations without a clear rationale plan, and proposed metrics and KPIs without clear rationale or strategic alignment. |
Fails to adequately identify the target audience, fails to establish meaningful campaign objectives, fails to analyze content and messaging strategies effectively, fails to identify appropriate channels and mediums, fails to provide a coherent budget allocation plan, and fails to identify relevant metrics and KPIs for measuring campaign performance. |
Does not demonstrate an understanding of the target audience, does not demonstrate an understanding of campaign objectives, does not demonstrate an understanding of content or messaging, does not demonstrate an understanding of channels and mediums, does not demonstrate an understanding of budget allocation, metrics, and KPIs. |
|
Critical Thinking (20%) |
Demonstrates a deep understanding of the company's brand identity and values, thoroughly evaluating how well the campaign strategy aligns with them, and provides a strong conclusion of their finding. |
Effectively evaluates the alignment of the campaign strategy with the company's brand identity and values and provides an effective summary of the key elements. |
Provides a basic evaluation of the alignment of the campaign strategy with the company's brand identity and values and a basic summary of the key elements. |
Offers limited analysis of the alignment of the campaign strategy with the company's brand identity and values and seems to have failed to adequately recap key points |
Fails to evaluate the alignment of the campaign strategy with the company's brand identity and values effectively and does not adequately summarise the key points. |
Does not demonstrate an understanding of the company's brand identity and values and without any conclusion. |
|
Overall Quality of presentation(10%) |
It is exceptionally organized and structured, Very clear, legible, and appropriate text and fonts, infographics, and Graphs used throughout. demonstrating excellent time management skills. |
It is well-organized and structured, Fairly Clear, legible, and appropriate text and fonts, infographics, and Graphs used throughout. demonstrating good time management skills. |
It is organized and structured appropriately, Somewhat clear, legible, and appropriate text and fonts, infographics, and Graphs used throughout. time management is adequate at best. |
Seems to have poor organization and structure. Not always clear, legible, and appropriate text and fonts, infographics, and Graphs used throughout. Often rushes through or exceeds the time limit. |
Lacks organization and structure, often unclear, legible, and appropriate text and fonts, infographics, and Graphs used throughout. Rushes through the presentation, making it difficult to follow. |
The organization and structure of the presentation were unclear, No evidence of planning for text or graphs use within the presentation. No presentation or significant time overrun.
|
|
Preparation (10%) |
Demonstrates exceptional preparation for the presentation. |
It is well-prepared for the presentation. |
Shows satisfactory preparation for the presentation. |
Preparation for the presentation is lacking. |
Preparation for the presentation is insufficient. |
The level of preparation for the presentation cannot be assessed. |
|
Knowledge Demonstration (20%) |
Demonstrates an exceptional understanding of the presentation topic, displaying deep knowledge, expertise, and insight. |
Demonstrates a good understanding of the presentation topic, displaying deep knowledge, expertise, and insight. |
Demonstrates a satisfactory understanding of the presentation topic, displaying deep knowledge, expertise, and insight. |
Understanding of the presentation topic is limited and unsuccessfully try to keep knowledge and expertise. |
Understanding of the presentation topic is poor without very poor knowledge and expertise. |
Student's knowledge demonstration cannot be assessed due to a lack of knowledge and expertise. |
|
Presentation Skills (10%) |
Very clear speech. Often elaborated and paraphrased what was on slides appropriately. Always had eye contact with viewers. Always a confident delivery |
Fairly clear speech. Sometimes elaborated and paraphrased what was on the slides appropriately. Had eye contact the majority of the time with viewers. Fairly confident delivery |
Speech could have been better. Read off the board and slides and did not paraphrase often. Often, no eye contact with viewers. Somewhat nervous/erratic delivery |
Speech was not always clear. Almost always read off the board and slides and did not paraphrase. Almost no eye contact with viewers. Nervous/erratic delivery. |
The speech was not clear. Always read off the board and slides and did not paraphrase. No eye contact with viewers. Nervous/erratic delivery. |
No speech, no confidence, or no structure to points. Did not meet assignment brief. |
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