Looking for Plagiarism-Free Answers for Your US, UK, Singapore, New Zealand, and Ireland College/University Assignments?
Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Temasek Polytechnic (TP) | Module Title | BMK3015 Major Project |
The Assessments are designed to reinforce and encourage the acquisition of both process skills and knowledge in the core areas of marketing. Students are expected to apply the concepts taught, be self- directed in learning and develop teamwork, communication and problem-solving skills through group and class interactions.
| Assessment Component | Assessment Weightage |
|---|---|
| Individual Component (60%) – Individual Assignment – Individual Presentation |
30% 30% |
| Group Component (40%) – Group Project |
40% |
| TOTAL | 100% |
This assignment has tri-focus and is designed to (1) assess students’ knowledge of the client’s business environment, (2) understanding of generative AI applications to enhance or improve performance of key marketing tasks and (3) identification and evaluation of sustainability concerns (ESG) relating to the client’s business that can be aligned to the Singapore Green Plan 2030.
Students should examine the client’s business environment to showcase challenges faced by the client and identify opportunities where AI and/or automation applications can be adopted to enhance or improve marketing tasks. Details of the application’s interface (ease of use), sample tasks, enhancements and benefits, as well as sample outputs should be clearly explained.
In line with Singapore Green Plan 2030 on Sustainability, (https://www.greenplan.gov.sg), students are to conduct a comprehensive analysis of the Environmental, Social, and/or Governance (ESG) performance of the client company. Students will have to evaluate the company’s sustainability initiatives, policies, and practices, and assess their alignment with ESG principles*. Students should use appropriate resources from sustainability performance reports, social media postings, screenshots from relevant websites, research articles on ESG investing and corporate sustainability. The analysis should ideally cover all relevant factors of the ESG areas. (Areas for analysis for each principle are listed below as a reference. You may include other areas specific to your company’s industry or operations.)
Areas to cover inclide the company’s efforts to minimise its environmental impact, such as energy efficiency, energy consumption, pollution control, climate change initiatives, renewable energy usage, waste management, water usage, conservation efforts, greenhouse gas emissions and carbon footprint reduction etc.
For Reference: Social Factors
Areas to cover include the company’s social responsibility practices, including labor practices and human rights policies, diversity and inclusion initiatives in the workforce, community engagement, employee health and safety measures, community engagement and philanthropy, supply chain management and supplier diversity etc.
Areas to cover include the company’s corporate governance structure, board composition diversity and independence, executive compensation, fairness and transparency, ethics and integrity in business practices, risk management and green disclosure practices etc.
*For non-listed companies where public information is limited, you may include information from similar companies in the industry. You must justify why you have included the info and how it may be relevant to your client.
Students are to provide actionable recommendations on the use of Martech and AI tools to enhance the company’s marketing performance and ESG efforts in implementing sustainable solutions/programmes and green practices that will benefit the company. Actionable recommendations must include –
a) Three recommendations with details on the actions that need to be taken to adopt marketing automation, use of AI for enhancement of marketing performance, and/or to address the company’s efforts in ESG factors b) Marketing video oStudents are to develop ONE video for a specific social media platform (students to propose) to promote sustainable practices related to a specific recommendation (one or a few) that you developed in (a)
'The target audience for this video must also be specified and justified.
This video must be between 30 seconds minimum and 2 minutes maximum and it should be uploaded to YouTube or a suitable platform as an unlisted video with public access via link. Include the link in your submission and ensure that the link provides access to your supervisor.
Students will be required to prepare and make an oral presentation of their team’s proposal and include detailed mock-ups (physical representations or online creations) of recommendation ideas. The presentation will be 20 minutes long, with an additional 25 minutes of questions and answers (Q&A). The presentation will be made to a panel of lecturers, including the industry client if appropriate. Every member in the group must participate in the presentation and Q&A session. Students will also be individually assessed on their story-telling ability, showmanship, attitude, engagement, team spirit, and resourcefulness.
Hire Experts for BMK3015 Major Project Assignment Before Deadline
Chat with an Assignment ExpertIf you are worried about the BMK3015 Major Project Assignment? then no need to worry anymore! Our experts provide management assignment help and assignment help singapore that has been designed for the students. You will get expert guidance and help on assignments that will strengthen your concepts. We also provide you with free assignment samples that will help you understand. And the best part? All the content is 100% original, written by PhD expert writers, and well-researched, so that you get the best quality. So don’t delay now; boost your grades with our help!
Get Your Free Academic Quote
No hidden fees · Instant response · 100% confidential
Let's Book Your Work with Our Expert and Get High-Quality Content
