BMIB5001 International Business and Strategy | De Montfort University

UMCDMB-15-2, MO1: Apply knowledge of enquiry and research methodologies, methods and analytical techniques to a real-world business issue, MO2: Undertake research, including the ability to identify and define problems and plan, timetable and execute a realistic enquiry design

Demonstrate how to develop a digital marketing plan. Develop a credible digital marketing plan Apply the key principles involved in monitoring and measuring digital marketing effectiveness.

Critically assess and synthesise the role of public health intelligence in terms of translating evidence into public health policy through synthesising, appraising, interpreting, and communicating intelligence that measures the health status, risks, needs and health outcomes of defined populations.

A critical understanding of the role of public health protection in protecting populations from infectious diseases and environmental hazards. Critically evaluate health protection strategies used to manage issues that impact on public health and, based on your findings, propose recommendations to prevent or reduce their impact in the future.

MC4061QA: The aim of the assessment is to enable you to apply the knowledge gained during the module. You are required to choose an organization from the service sector

Students work weekly on groups task related to the subject. Each week they will present their work on case analysis in regard.

The scenario below is divided into sections to provide guidance on the contents of the presentation.

Critically discuss a selected public health issue in a specific geographical UK region in relation to prevention approaches.

Using the Integration-Responsiveness framework (Prahalad and Doz, 1987) as a point of reference, discuss the strategy Bidco Africa can undertake to expand into India.

5X7V0030 This assignment is an individual report in the form of a literature review. More specifically, you will evidence your understanding of Master’s Level Study Skills in academic writing, research skills, and critical evaluation of scholarly work.