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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Victoria University | Module Title | BHO2007 Brand And Innovation |
| Word Count | 2500-3000 |
|---|---|
| Assessment Type | Report |
| Assessment Title | Assessment 3 |
Working in groups of 3-4, students are to develop 2500-3000 words report for a brand extension. Students need to select an existing brand and develop an idea for a new brand extension. The recommendation for new brand extension must be based on thorough research into the current values of the brand being extended and the potential target market for the brand extension.
| Overview | Length or Duration | Worth | Due |
|---|---|---|---|
| This assessment requires students to select an existing brand and develop an idea for brand extension. Students, working in groups of 3-4 students are to develop a report that provides thorough information on the existing brand and the explanation and justification for the new product. | 2500-3000 words | 35% | 11.59 pm on the day of Session 10 |
The purpose of this assessment task is to:
LO1: Apply branding principles for the management of brands in a dynamic competitive environment;
LO2: Analyse and evaluate branding strategy, brand decisions, brand positioning, and value propositions;
LO3: Evaluate the impact of new product development on overall business success;
LO4: Conceptualise the factors that underlie new product and innovation performance.
This assessment requires you to prepare a group research report for the existing Australian brand for which you are required to develop an idea for brand extension.
Specifically, you are required to write a 2500-3000 words report investigating the existing brand and propose an idea for brand extension.
In constructing your research report, a report format is preferred over an essay format.
Please Note
This is a group assessment and you are required to work in groups of 3-4 students.
To get started on your assessment task, please follow the instructions below.
Self-Enrol Into A Group
You should have formulated groups within your session, so the next thing to do is to self-enrol online via VU Collaborate. Please follow the simple instructions to self-enrol online here.
The following criteria will be used to grade this assessment task:
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