BEM1083DA Business Environment and Organisational Strategy Assessment 1 2026/27: IKEA Case Study Report | University of Exeter

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Published: 29 Oct, 2026

Category	Assignment	Subject	Business
University	University of Exeter	Module Title	BEM1083DA The Business Environment and Organisational Strategy

BEM1083DA Business Environment and Organisational Strategy – Assessment 1 Case Study Brief (IKEA)

University	University of Exeter (Exeter Business School)
Module	BEM1083DA The Business Environment and Organisational Strategy
Assessment	Assessment 1 – individual case study report (IKEA, September 2026 case)
Weighting	50% of the module mark
Length	3,000 words equivalent (+10%)
ILOs	1–6
AI status	AI-Assisted
Deadline	Monday 4 January 2027, 12 noon (ELE)

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This degree apprenticeship case study asks students to analyse IKEA’s markets, macro-environment and internal capabilities with module models, then justify strategic recommendations in a professional report written for a managerial audience.

Assessment Task

Using the short case study provided, module content and your own research, answer four questions:

Using module models and frameworks, provide a detailed analysis of the market(s) in which IKEA operates. (approx. 25% of the word count)
Discuss the current wider macro-environment, its impact on IKEA and its competitors. Critically appraise the key factors you identify according to the extent of impact, for example highlighting factors that might be tractable, wicked or soft problems. (approx. 25%)
Using module models and frameworks, provide an analysis of the internal resources, capabilities and culture of IKEA. (approx. 20%)
Prepare strategic recommendations for IKEA, with a well-reasoned and argued justification explaining how the strategy will position IKEA for the future. (approx. 30%)

Further Guidance

Address all the intended learning outcomes assessed in Assignment 1.
Ground the report in theory and practice: academically robust, drawing on course content and independent research, and of real practical value to the organisation.
Substantiate points with evidence and references; avoid opinion or belief.
Synthesise and critique chosen theories (description alone is insufficient for high marks) and use clearly presented qualitative and quantitative data as the rationale for recommendations.
Include critical analysis, such as the limitations and risks of your approach and any missing, ambiguous or disregarded information.
APA 7th in-text citations and full reference list.

Structure, Style and AI Use

Professional report format with headings and sub-headings, not an essay.
Professional style for a managerial audience; avoid the first person and use formal language.
AI-Assisted: GenAI may be used ethically for developing ideas, research, understanding concepts, identifying trends, planning structure, proofreading and formatting citations, but never to present AI-generated material as your own. Declare use and include a list of prompts as required.

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Working on the BEM1083DA Business Environment and Organisational Strategy Assessment 1? This assessment involves analysing IKEA’s business environment, evaluating its internal capabilities and developing strategic recommendations. The Workingment Academic Writing Platform offers guidance with case study research, report structure and business analysis. You can also refer to our case study report Example to understand how to organise your findings, support arguments with evidence and present recommendations clearly. Our Case Study Writing Services provide further guidance with research, critical analysis and academic report writing.

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BEM1083DA Business Environment and Organisational Strategy Assessment 1 2026/27: IKEA Case Study Report | University of Exeter