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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Open University Malaysia (OUM) | Module Title | BBPS4103 Strategic Management |
| Word Count | 4500-6000 |
|---|---|
| Assessment Type | Essay |
| Assessment Title | Assignment 2 |
The objective of this assignment is to enhance individual learners' skills, knowledge, and understanding of diversification strategies for business organisations.
Select any ONE diversified company or ONE company that has recently implemented a diversification strategy, operating either in Malaysia or globally. Apply your understanding of the Five Forces Model (Porter, 1980 )in strategic management, conduct an analysis and discuss the chosen company's move into a new industry. Your analysis must also, discuss in detail the risks and benefits that your chosen company has faced in pursuing the diversification strategy. Based on your findings, evaluate the reasons why the company of your choice has pursued such a strategy.
TUJUAN
Objektif tugasan ini adalah untuk meningkatkan kemahiran, pengetahuan dan kognitif pelajar tentang strategi-strategi pempelbagian untuk organisasi-organisasi perniagaan.
KEPERLUAN
Pilih mana-mana SATU syarikat terpelbagai atau SATU syarikat yang baru-baru ini melakukan strategi pempelbagaian yang beroperasi sama ada di Malaysia atau di peringkat global. Aplikasikan pemahaman anda tentang Model Lima Kuasa (Porter, 1980) dalam pengurusan strategik dengan menjalankan satu analisis dan bincangkan tentang langkah syarikat pilihan keindustri baru tersebut. Analisis anda juga perlu; membincangkan secara terperinci tentang risiko-risko dan faedah-faedah yang telah dihadapi oleh syarikat pilihan dalam melaksanakan strategi pempelbagaian tersebut. Daripada penemuan anda, buat satu penilaian sebab-sebab mengapa syarikat pilihan menlaksanakan strategi sedemikian.
| CLO | Criteria / Kriteria | Weight / Pemberat | Excellent / Cemerlang (4) | Good / Baik (3) | Fair / Sederhana (2) | Poor / Lemah (1) | Unsatisfactory / Tidak Memuaskan (0) | Max Marks | |
|---|---|---|---|---|---|---|---|---|---|
| 1 | 1 | Analysis of defensive strategies in terms of importance, types of defensive strategies and impact on business organisations
Analisis mengenai strategi pertahanan dari segi kepentingan, jenis-jenis strategi pertahanan dan kesannya terhadap organisasi-organisasi perniagaan
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2.0 | Very clear analysis of defensive strategies with relevant examples | Clear analysis of defensive strategies with relevant examples were given | Clear but brief analysis of defensive strategies relevant examples were given | Vague analysis of defensive strategies relevant examples were given | No analysis was given | 8 |
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Analisis yang sangat jelas mengenai strategi pertahanan dengan contoh-contoh relevan diberikan
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Analisis yang jelas mengenai strategi pertahanan dengan contoh-contoh relevan diberikan
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Analisis yang jelas tapi ringkas mengenai strategi pertahanan dengan contoh-contoh relevan diberikan
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Analisis yang kabur mengenai strategi pertahanan dengan contoh-contoh relevan diberikan
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Tiada analisis diberikan.
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| 1 | 1 | Discussion of reasons why companies implement defensive strategies and advantages and disadvantages of each defensive strategy
Perbincangan mengenai sebab-sebab syarikat-syarikat melaksanakan strategi pertahanan dan kelebihan-kelebihan dan kekurangan-kekurangan bagi setiap strategi pertahanan
|
3.0 | Very clear discussion of reasons why companies implement defensive strategies and advantages and disadvantages of each defensive strategy. Relevant examples were given. | Clear discussion of reasons why companies implement defensive strategies and advantages and disadvantages of each defensive strategy. Relevant examples were given. | Clear but brief discussion of reasons why companies implement defensive strategies and advantages and disadvantages of each defensive strategy. Relevant examples were given. | Vague discussion of reasons why companies implement defensive strategies and advantages and disadvantages of each defensive strategy. | No discussion was given | 12 |
|
Perbincangan yang sangat jelas mengenai sebab-sebab strategi pertahanan dilaksanakan serta kelebihan-kelebihan
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Perbincangan yang jelas mengenai sebab-sebab strategi pertahanan dilaksanakan serta kelebihan-kelebihan
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Perbincangan yang jelas tapi ringkas mengenai sebab-sebab strategi pertahanan dilaksanakan serta kelebihan-kelebihan
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Perbincangan yang kabur mengenai sebab-sebab strategi pertahanan dilaksanakan serta kelebihan-kelebihan
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Tiada perbincangan diberikan
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| 3 | 3 | Evaluation of the chosen company applying External Analysis (PESTEL analysis); benefit and importance tools of analysis
Penilaian mengenai syarikat pilihan dengan mengaplikasikan Analisis Luaran (analisis PESTEL); kepentingan dan faedah kaedah analisis
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3.0 | Able to evaluate very clearly of the chosen company by applying External Analysis (PESTEL analysis); benefit and importance tools of analysis. Relevant examples were given. | Able to evaluate clearly of the chosen company by applying External Analysis (PESTEL analysis); benefit and importance tools of analysis of the chosen company. Relevant examples were given. | Able to evaluate briefly of the chosen company applying External Analysis (PESTEL analysis); benefit and importance tools of analysis of the chosen company. Relevant examples were given. | Incomplete evaluation of the chosen company by applying External Analysis (PESTEL analysis); benefit and importance tools of analysis of the chosen company. | No evaluation given | 12 |
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Dapat menilai dengan sangat jelas mengenai syarikat yang dipilih dengan mengaplikasikan Analisis Luaran, kepentingan dan jenis-jenis keupayaan strategik untuk syarikat dipilih. Contoh relevan diberikan
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Dapat menilai dengan jelas mengenai syarikat yang dipilih dengan mengaplikasikan Analisis Luaran, kepentingan dan jenis-jenis keupayaan strategik untuk syarikat dipilih. Contoh-contoh relevan diberikan
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Dapat menilai dengan jelas tapi ringkas mengenai syarikat yang dipilih dengan mengaplikasikan Analisis Luaran, jenis-jenis keupayaan-keupayaan strategik untuk syarikat dipilih. Contoh-contoh relevan diberikan
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Penilaian yang tidak lengkap mengenai syarikat yang dipilih dengan Analisis Luaran, kepentingan dan jenis-jenis keupayaan-keupayaan strategik untuk syarikat dipilih
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Tiada penilaian diberikan
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| 3 | 3 | Discussion on the strategies that illustrate sustainable competitive advantage for the chosen company
Perbincangan secara terperinci tentang strategi yang dilaksanakan, mengekalkan, dan memperkukuh kelebihan daya saing lestari untuk syarikat yang dipilih.
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3.0 | Very clear and detailed discussion on strategies that company implements, maintains, and strengthens its sustainable competitive advantage for the chosen company. Relevant examples were given. | Clear and detailed discussion on strategies that company implements, maintains, and strengthens its sustainable competitive advantage for the chosen company. Relevant examples were given. | Clear discussion but lack details on strategies that company implements, maintains, and strengthens its sustainable competitive advantage for the chosen company. Relevant examples were given. | Vague discussion lacking details on strategies that company implements, maintains, and strengthens its sustainable competitive advantage for the chosen company. | No discussion was given | 12 |
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Perbincangan yang sangat jelas dan terperinci mengenai strategi yang dilaksanakan, mengekalkan, dan memperkukuh kelebihan daya saing lestari untuk syarikat yang dipilih. Contoh relevan diberikan
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Perbincangan yang jelas dan terperinci mengenai strategi yang dilaksanakan, mengekalkan, dan memperkukuh kelebihan daya saing lestari untuk syarikat yang dipilih. Contoh relevan diberikan
|
Perbincangan yang jelas tetapi ringkas mengenai strategi yang dilaksanakan, mengekalkan, dan memperkukuh kelebihan daya saing lestari untuk syarikat yang dipilih. Contoh relevan diberikan
|
Perbincangan yang kabur mengenai strategi yang dilaksanakan, mengekalkan, dan memperkukuh kelebihan daya saing lestari untuk syarikat yang dipilih
|
Tiada perbincangan diberikan
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| 3 | 3 | Suggest strategies that the chosen company can implement to enhance the company's future growth, competitiveness and long-term sustainability
Cadangan strategi-strategi yang boleh dilaksanakan oleh syarikat yang dipilih untuk meningkatkan pertumbuhan masa depan, daya saing, dan kelestarian jangka panjang syarikat tersebut
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3.5 | TWO suggested strategies for the chosen company with very clear and detailed justifications | TWO suggested strategies for the chosen company with clear justifications | TWO suggested strategies for the chosen company with clear justifications | ONE suggested strategy for the chosen company with moderate clear and detailed justifications | No strategy was suggested | 14 |
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DUA cadangan strategi yang boleh dilaksanakan oleh syarikat yang dipilih dengan justifikasi yang sangat jelas dan terperinci
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DUA cadangan strategi yang boleh dilaksanakan oleh syarikat yang dipilih dengan justifikasi yang jelas
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DUA cadangan strategi yang boleh dilaksanakan oleh syarikat yang dipilih dengan justifikasi yang sederhana
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SATU cadangan strategi yang boleh dilaksanakan oleh syarikat yang dipilih dengan justifikasi yang jelas dan terperinci
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Tiada strategi dicadangkan
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| 3 | 3 | References using APA format
Rujukan rujukan mengikut format APA
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1.0 | At least 5 references using APA format were given. | Less than 5 references using APA format were given. | 2–3 References using APA format were given. | 2–3 References given but not using APA format. | No reference was given | 4 |
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Sekurang-kurangnya 5 rujukan mengikut format APA telah diberikan
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Kurang daripada 5 rujukan mengikut format APA telah diberikan
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2–3 rujukan mengikut format APA diberikan
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2–3 rujukan diberikan tetapi tidak mengikut format APA.
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Tiada rujukan diberikan
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| Total | 15 | 60 | |||||||
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