BAM7041 Digital Marketing and Data Analytics in International Business Assignment Task

Assignment Task

Your task is to write a 3000-word (+/- 10%) professional marketing report using relevant literature and theories. This report is intended for the senior management team of the case company: Holiday Bosnia.

There are two parts to this assessment brief:

1. Google Analytics 4: (Google Analytics Certification) 

2. Marketing Report 

Learning Outcomes

LO1: Analyse and apply various digital business strategies for new product implementation and customer experience improvement.
LO2: Critically evaluate the importance of GDPR and data security in the use of data dashboards for external marketing.
LO3: Critically evaluate and analyse specified approaches to external marketing communications through digital channels such as websites and social media.