BAE_6_CIM Comparative International Management CW2 Assignemnt Brief

Scales

Poor  

Weak

Fair

Very good, commendable

Excellent

Par-Excellent

Excellent exceptional

0-39%

40-49%  

50-59%

60-69%  

70-79%  

80-89%  

90-100%  

Introduction (5%)

● Background of the chosen MNC.

● Aim of the report and objective(s).

A poor or missing introduction that is less clear at communicating the content of the work. The student demonstrates an inadequate understanding of the aim and context of the tasks.

A weak introduction that has limited clarity on the aims and content of the work, very limited on the background of the chosen MNC or, and on the aim of the report and objective(s).

The student demonstrates a very basic understanding of the aim and context of the tasks.

A fair introduction with adequate clarity on the aims and content of the work, adequate information on the background of the chosen MNC, and the aim of the report and objective(s).

The student demonstrates a fair understanding of the aim and context of the tasks.

A very good introduction with clarity on the aims and content of the work, good information on the background of the chosen MNC, and the aim of the report and objective(s).

The student demonstrates a very good understanding of the aim and context of the tasks.

An excellent introduction with clarity on the aims and content of the work, excellent information on the background of the chosen MNC, and on the aim of the report and objective(s).

The student demonstrates a excellent understanding of the aim and context of the tasks.

An excellent and concise introduction with clarity on the aims and content of the work, good information on the background of the chosen MNC, and on the aim of the report and objective(s).

The student demonstrates a par excellent understanding of the aim and context of the tasks.

Exceptionally excellent and concise introduction with exceptional clarity on the aims and content of the work, good information on the background of the chosen MNC, and on the aim of the report and objective(s).

The student demonstrates an exceptional understanding of the aim and context of the tasks.

Undertake the following analysis: (40%)

Context analysis and implications.

Cultural cluster and implications for international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness.

Comparative countries analysis and implication to the management practices of your chosen MNC

 Less than required knowledge and understanding of applications of theories and models of globalisation & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process. A poor work with a poor level of knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus not able to identify key strategic problems, challenges and opportunities.

   Basic or weak knowledge and understanding of applications of theories and models of globalization & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process. A basic

knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus identifying key strategic problems, challenges, and opportunities. The industry, cultural cluster and associated management practices analysis and data communicated ineffectively.

Adequate knowledge and understanding of applications of theories and models of globalisation & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process. A fair to good  level of knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus identifying key strategic problems, challenges and opportunities .The industry, cultural cluster and associated management practices analysis and data communicated somewhat effectively.

A good knowledge and understanding of applications of theories and models of globalisation & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process. Evidence good knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus identifying key strategic problems, challenges and opportunities ,The industry, cultural cluster and associated management practices analysis and data communicated effectively.

Very good to excellent knowledge and understanding of applications of theories and models of globalisation & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process.  An excellent  knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus identifying key strategic problems, challenges and opportunities The industry, cultural cluster and associated management practices analysis and data communicated very effectively   

Excellent knowledge and understanding of applications of theories and models of globalisation & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process. Par-excellent knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus identifying key strategic problems, challenges and opportunities. The industry, cultural cluster and associated management practices analysis and data excellently.

Extensive exceptional knowledge and understanding of applications of theories and models of globalisation & international business, international culture, cultural cluster & management practices, leadership, and international Strategic Management process. Extensive exceptional knowledge and understanding of concepts and models related to; situational audit, and international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc using a range of theories and models of international business, international culture, etc thus identifying key strategic problems, challenges and opportunities .The industry, cultural cluster and associated management practices analysis and data flawlessly undertaken, this is an extremely professional piece of work.

Discussion: (20%)

Discuss MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness in the chosen cluster.

Only superficial description with no references to evidence research. Negligible on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc, barely any reasoning and no ideas of their own.

Limited research was undertaken to discuss the findings, limited to no engagement with academic literature and relevant data. Very descriptive on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc/ Demonstrates some level of argument with critical judgment in the analysis, evaluation, synthesis, and findings evaluated critically, rigorously, and fully discussed in context with research.

A satisfactory amount of research was undertaken to discuss the findings, adequate to good engagement with academic literature and relevant data. Demonstrates a fair level of argument with critical judgement in the analysis, evaluation, synthesis, and findings evaluated on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc,

Good amount of research undertaken to discuss the findings, critical engagement with academic literature and relevant data. Demonstrates a very good level of argument with critical judgment in the analysis, evaluation, synthesis, and findings evaluated critically, rigorously, and fully discussed in context with research on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc  

A very good to excellent amount of research was undertaken to discuss the findings, with critical engagement with academic literature and relevant data. Demonstrates an excellent  level of argument with critical judgment in the analysis, evaluation, synthesis, and findings evaluated critically, rigorously, and fully discussed in context with research on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc  

An excellent amount of research was undertaken to discuss the findings, with sophisticated critical engagement with external environment perspectives and relevant data. Demonstrates an excellent level of argument with critical judgment in the analysis, evaluation, synthesis, and findings evaluated critically, rigorously, and fully discussed in context with research on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc  

The outstanding amount of research undertaken to was undertaken to discuss the findings, with sophisticated critical engagement with external environment perspectives and superb data. An exceptional and  excellent level of argument with critical judgment in the analysis, evaluation, synthesis, and findings evaluated on the MNC's existing international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations etc) and their effectiveness etc an excellent number of sources used.

Recommendations (20%)

Provide a set of international strategies, modes of entry, and management practices (leadership, communication, HRM, marketing operations, etc for the growth of your MNC in the chosen cultural cluster.

Barely any recommendations or largely generic set of recommendations with no relation to the analysis and findings.

Week/fair set of recommendations or basic set of recommendations with limited relation to the analysis and findings.

An adequate set of recommendations or a fairly relevant set of recommendations international strategic recommendations and appropriate management practices with fair linkage to the analysis and findings.

A good set of recommendations or a very relevant set of recommendations on international strategic recommendations and appropriate management practices with good linkage to the analysis and findings.

Excellent identifying key strategic problems, challenges and opportunities and then providing very relevant international strategic recommendations and appropriate management practices, with very good linkage to the analysis and findings.

Par-excellent work at identifying key strategic problems, challenges and opportunities and then providing very relevant, creative, and backed international strategic recommendations and appropriate management practices, with excellent linkage to the analysis and findings.

An exceptional piece of work that identified the key strategic problems, challenges and opportunities and then provided very relevant, creative and theory-backed international strategic recommendations and appropriate management practices, with excellent linkage to the analysis and findings.

Conclusions (5%)

Provide a concise summary of the main findings and recommendations.

A poor or missing summary of the main findings and recommendations.

A basic summary of the main findings and recommendations.

A fair summary of the main findings and recommendations.

A good summary of the main findings and recommendations in a concise consistent style.

A very good summary of the main findings and recommendations in a concise consistent style.

an excellent and concise summary of the main findings and recommendations in a concise consistent style.

Exceptionally Unique style in providing a concise summary of the main findings and recommendations in a concise consistent style.

Reference and Structure (10%)

Very Poor structure and design with a very poor flow of ideas. The citations and referencing completely ignored Harvard's referencing style.

Poor structure and design with a reasonable flow of ideas. Many citations and references are missing/ ignored in Harvard's referencing style.

Fair structure, and design, with a reasonable flow of ideas and references. Some citations and referencing are missing/ ignored Harvard's referencing style

Well-structured arguments and design with a reasonable flow of the report.

Good range of background reading with good referencing consistently accurate to a recognized standard. A range of citations and referencing   Harvard's referencing style, is mostly correctly used. A good number of sources used, varied in type with good use of journals, empirical data, and other relevant sources

Coherent argument, logical structure, overall presentation of the report, and referencing: Well-structured arguments with good design of the sections with well-structured diagrams and flow of the report. A very large range of background reading with very good referencing consistently accurate to a recognised standard. A large range of sources used with citations and referencing using academic journals etc in   Harvard's referencing style, correctly used.

Excellent argument, logical structure, overall presentation of the report, and referencing excellently structured arguments with good design of the sections with well structure diagrams and flow of the report. Very large range of background reading with very good referencing consistently accurate to a recognised standard. A large range of sources used with citations and referencing using academic journals etc in   Harvard's referencing style, correctly used.

Exceptionally Coherent argument, logical structure, overall presentation of the report, and referencing excellently structured arguments with good design of the sections with well-structured diagrams and flow of the report. Very good range of background reading with very good referencing consistently accurate to a recognised standard. An exceptionaly good and a very large range of academic sources used with of citations and referencing using academic journals etc in   Harvard's referencing style, correctly used. varied in type with extremely advanced use of journals, empirical data, and other relevant sources.

Total (100%)

0-39%

40-49%  

50-59%

60-69%  

70-79%  

80-89%  

90-100%