BABM3003 Critical Issues in Global Business Component 2 Assessment Brief | DMU

BABM3003 Guidance for the Individual Report: 100%

SUBMISSION DEADLINE – FRIDAY 14th November 2025 at 11.59am.

Report Question

Based on the same question delivered for the group presentation (or any other topic you feel confident on), you will write and submit an individual report of 2000 words (±10% = 1800- 2200 words) on word document, saved and submitted on TURNITIN. As this is an individual report, there should be no form of collaboration in writing the report to avoid plagiarism. You are allowed to use materials used in the group presentation.

NOTE: Writing in excess of the word count will be attract 10% penalisation of your grade

Summary of Report Structure

It is suggested to follow the generally accepted structure:

• Title page
• Contents page
• Introduction
• Main body (with sections to suit your report)
• Conclusion
• References
• Appendix- (If necessary)

• Answer the question

Think carefully about how you structure your work and ensure that it explicitly meets the criteria set out in the assignment brief. Pay attention to the topic and issues set out and check that you have included everything that you need to when you submit the work.

• Written presentation

Your work should take the form of a written paper of 2000 words (±10% = 1800-2200 words). You should include a word count at the front of your paper. Use headings, diagrams, brief tables if appropriate to illustrate points and to support your arguments. Ensure that these are relevant, based on your reading, and their significance to your argument is clear. The assessment focuses on the documentation of your analysis in relation to your chosen question. An Executive Summary, Abstract or other formal additions to the paper are not required for this piece of work, however, a clear contents page may help you structure your work.

• Citation

You should demonstrate your reading in the subject area through continuous reference to or occasional direct quotations from appropriate sources. Do not simply reproduce diagrams or extensive general information from the textbooks or articles! You should assume that the reader is familiar with any basic theoretical or analytical models you use and will allocate marks for the way you apply them to the question, clearly supporting a line of argument that helps you to answer the question. Where you use direct quotations or show diagrams, try to keep them short and ensure that they make a direct and clear contribution to your argument. Remember: absolutely everything that is not your own idea must be cited appropriately.

• Style and Content

Your work summarizes your findings and evidence that is relevant to your chosen question. You do not need to make a complete listing of all the analytical and interpretative processes you went through. You should expect, therefore, to carry out considerably more analysis in the process of exploring the issues that best helps address your chosen question.

• Combine practical information and academic theory

Marks will be awarded for a well-supported argument and discussion of the question that draws on evidence; applies the evidence intelligently; and shows some insight in drawing conclusions. The aim of the report is to evaluate the issues embedded in your chosen question, not to descriptively reproduce factual information on a topic area. In order to do this, you will need to look far beyond the textbooks/lecture materials and consider output from academic journals and books, industry texts, business media, and competitor information. Therefore, your evidence base should show that you have done a broad range of reading.

• Sources of research and case development information

You will find information from a variety of sources, including academic and trade journals, press reports and company- or industry-produced information. Remember to consider the validity of the information and the writer's viewpoint in the sources that you use in your final text. You should minimize the general descriptive information you include. You should focus on analysis and interpretation of the significant issues you identify, rather than describing them in excessive detail. Remember to credit all sources of information that you use, in your text and in the reference list, following the university’s guidance on referencing and citation conventions.

• Structure and development

Try to ensure that the structure of your work follows a clear pattern and that the topical headings develop in a way that is appropriate to your line of argument. Ensure that what you write makes a direct and clear contribution to all parts of your chosen question and try to avoid including general or irrelevant information in your answers. We will not allocate marks to any particular format for the written work (i.e., report style/essay style). However, please include appropriate headings, sub-headings and other 'sign-posts' so that we can see the direction of your thinking and analysis.

• Appendices

You may wish to include some additional, contextual information or analysis that you have carried out in appendices. Appendices will not be included in the word-count. They should not act as a 'dumping ground' for information you don’t know what to do with. You cannot use appendices to get round the word count limit e.g. saying ‘See Appendix 1 for the strategic analysis’! Remember that appendices work well for additional supportive information which shows the work you have undertaken but should not include anything that is essential to your arguments or main answers to the questions.

Repetition of academic theory will not attract a high grade. You should aim to identify relevant theories and use these to justify your answers to the questions posed. IN ALL CASES your answers must be applied to the question.