7EC502 International Business: Theory and Strategy Individual Report Coursework 2

Coursework 2 (60%):

The organisation of your choice is planning to expand its footprint in a new country (selected in CW1). Please prepare a report explaining “how” this internationalisation initiative can be implemented by analysing the layers of business environment, plausible strategic choice(s) and propose a suitable method for strategy implementation.
The chosen organisation should be the same as in CW1. 

[This is a continuation of the internationalisation strategy analysis of your organisation of choice from CW1 where you answered the “why”, “what”, “where” and “how” questions for the past/existing internationalisation initiative followed by your proposal for a new internationalisation initiative. Now you are going to analyse the implementation of this strategy (the “how” question) in CW2]

The report should be submitted using the Turnitin link on the Assessments page of Course Resources no later than Monday 20th May 2024, 12:00 noon.
Written feedback on the assessment will be available in the Course Resources through Turnitin normally within 3 weeks of the submission.

Assignment Criteria:

Tasks:

• Demonstration of analytical skills of working with data and problem-solving Provide evidence of critical approach in your writing Skilful and critical application of the theoretical models/concepts to address the assessment task
• Use of a wide range of credible academic and professional sources to develop arguments
• Demonstrate an evidence of wider reading and research
• Use of relevant and up-to-date information on the chosen company

Suggested Structure:

Title page – Module and CW2 title, tutor name, student ID number

Table of contents

Executive summary – max 250 words

Introduction and a brief background (approx. 250 words) – this follows up from the new internationalisation initiative you proposed in CW1

Situation analysis (approx. 1000 words) – critically evaluate the strategic position at macro, industry/sector and organisational level to support the rationale for choosing the target country/region 

Analysis of strategic choices (approx. 1200 words) – identify strategic choices for the foreign market entry. Please use organisation’s internationalisation strategy as the benchmark, can they follow the same strategy? Was/is there any learning especially from a not so successful attempt? How do the competitors internationalise in the same market? 

Strategy implementation (approx. 1000 words) – how can the chosen strategy be implemented? Do you foresee any challenges? How do you propose to address these? 
Conclusion (approx. 50 words)