7EC502 International Business Theory and Strategy Coursework 2 Assignment Brief | UoD

Published: 25 Dec, 2024
Category Assignment Subject Business
University University of Derby Module Title 7EC502 International Business: Theory and Strategy
Word Count 3500 Words
Assessment Type Individual Report
Assessment Title Coursework 2

7EC502 Assignment Description

Coursework 2 (60%):

The organisation of your choice is planning to expand its footprint in a new country (selected in CW1). Please prepare a report explaining “how” this internationalisation initiative can be implemented by analysing the layers of business environment, plausible strategic choice(s) and propose a suitable method for strategy implementation. The chosen organisation should be the same as in CW1. 

[This is a continuation of the internationalisation strategy analysis of your organisation of choice from CW1, where you answered the “why”, “what”, “where” and “how” questions for the past/existing internationalisation initiative, followed by your proposal for a new internationalisation initiative. Now you are going to analyse the implementation of this strategy (the “how” question) in CW2.

The report should be submitted using the Turnitin link on the Assessments page of Course Resources no later than Monday, 20th May 2024, 12:00 noon.
Written feedback on the assessment will be available in the Course Resources through Turnitin normally within 3 weeks of the submission.

7EC502 Assignment Criteria:

Tasks:

  • Demonstration of analytical skills in working with data and problem-solving. Provide evidence of a critical approach in your writing Skilful and critical application of the theoretical models/concepts to address the assessment task
  • Use of a wide range of credible academic and professional sources to develop arguments
  • Demonstrate evidence of wider reading and research
  • Use of relevant and up-to-date information on the chosen company

Suggested Structure:

  • Title page – Module and CW2 title, tutor name, student ID number
  • Table of contents
  • Executive summary – max 250 words
  • Introduction and a brief background (approx. 250 words) – this follows up from the new internationalisation initiative you proposed in CW1
  • Situation analysis (approx. 1000 words) – critically evaluate the strategic position at macro, industry/sector and organisational level to support the rationale for choosing the target country/region
  • Analysis of strategic choices (approx. 1200 words) – identify strategic choices for the foreign market entry. Please use the organisation’s internationalisation strategy as the benchmark. Can they follow the same strategy? Was/is there any learning, especially from a not-so-successful attempt? How do the competitors internationalise in the same market? 
  • Strategy implementation (approx. 1000 words) – how can the chosen strategy be implemented? Do you foresee any challenges? How do you propose to address these?
  • Conclusion (approx. 50 words)

Mark Descriptors

% mark

Grade Descriptors

These are typical characteristics of the quality of work associated with each grade. The descriptors are illustrative only and for guidance only. They are not comprehensive, and will need contextualisation within individual courses to reflect the academic discipline concerned.

Category

90-100%

 

 

Excellent

 

Meets all criteria in 80-89% range below, plus demonstrates exceptional ability and insight, indicating the highest level of technical competence; work is virtually flawless and has potential to influence the forefront of the subject and may be of publishable/exhibitable quality.  Relevant generic skills are demonstrated at the highest possible standard.  

 

Exceptional achievement distinguishable even amongst the best quality work and deserving of the highest possible marks within the Distinction grade.

 

Distinction

80-89%

Excellent

 

High to very high standard work with most of the following features:  authoritative subject knowledge; a high level of critical analysis and evaluation; incisive original thinking;  commendable originality;  exceptionally well researched, with a very high level of technical competence;  high quality presentation;  impressive clarity of ideas;  excellent coherence and logic.  Work is close to the forefront of the subject and may be close to publishable or exhibitable quality.  Relevant generic skills are demonstrated at a very high level.  Referencing is consistently used, complete and accurate.  Only trivial or very minor errors. 

 

Very high quality work worthy of a high Distinction grade mark. 

 

Distinction

70-79%

Excellent

 

Authoritative, current subject knowledge;   excellent critical analysis and evaluation – including dealing with ambiguity in the data;  significant originality;  well researched with a high level of technical competence – work is accurate and extensively supported by appropriate evidence;  excellent presentation; commendable clarity of ideas;  thoughtful and effective presentation;  very strong sense of coherence and logic;  relevant generic skills are demonstrated at a high level; referencing is excellent– consistently used, complete and accurate; a small number of misunderstandings/minor errors only. 

 

High quality work deserving of a Distinction grade. 

 

Distinction

60-69%

Very good

 

Work is well-developed and coherent;  demonstrates sound, current subject knowledge; a very good level of critical analysis and evaluation;  some evidence of original thinking or originality;  well researched;  no significant errors in the application of concepts or appropriate techniques;  a very good standard of presentation;  ideas generally clear and coherent;  relevant generic skills are demonstrated at a very good level;  referencing is very good;  minor errors and misunderstandings only, possibly with some deficiencies in presentation. 

 

Well above pass standard and worthy of a Merit grade. 

 

Merit

50-59%

 

Good/Satisfactory

 

 

Has achieved intended learning outcomes as evidenced by the following features. Satisfactory subject knowledge;  a fair level of critical analysis and evaluation;  the work is generally sound but tends towards the factual or derivative, and there may be minimal evidence of original thinking or originality;  adequately researched;  a sound standard of presentation;  ideas fairly clear and coherent;  some significant errors and misunderstandings, possibly shown by conceptual gaps or limited use of appropriate techniques;  relevant generic skills are generally at a satisfactory level;  referencing is generally accurate;  some weakness in style or presentation. 

 

Satisfactory overall – a clear pass

 

Pass

 

40-49%

Unsatisfactory

 

 

Has narrowly failed to achieve intended learning outcomes as evidenced by the following features.  Satisfactory subject knowledge to some extent;  some sound aspects but some of the following weaknesses are evident:  factual errors;  conceptual gaps;  inadequate critical analysis and evaluation;  little evidence of originality;  not well researched – limited use of appropriate techniques;  presentation does not meet the standard required;  ideas unclear and/or incoherent;  some significant errors and misunderstandings;  relevant generic skills unsatisfactory to some extent;  referencing may be inadequate.  

 

Work is unsatisfactory but shows potential for achieving learning outcomes if feedback is addressed. - Marginal fail 

 

Marginal Fail

 

5-39%

Very Poor

 

Has failed to achieve intended learning outcomes in several critical respects.  Will have some or all of the following features to varying extent:  inadequate subject knowledge;  factual errors;  conceptual gaps;  minimal/no awareness of relevant issues and theory;  limited/no use of appropriate techniques;  standard of presentation unacceptable;  ideas confused and/or incoherent – work lacks sound development;  a poor critical analysis and evaluation;  no evidence of originality;  inadequately researched;  some serious misunderstandings and errors;  quality of relevant generic skills does not meet the requirements of the task.   

 

A clear fail, well short of the pass standard 

 

 

Fail

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