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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of Hertfordshire | Module Title | 7BUS2217 MSc IB Research Project |
Learning Outcomes: Knowledge and Understanding assessed in this assignment:
E.g. Use LinkedIn Learning to improve skills
Assignment Title: Business plan and Pitch
Description of the assignment, task, content, and structure:
Having developed your understanding and skills in the business simulation, you will now use the techniques you have learnt to create a business plan. The plan will be used to attract investors into a business. The business plan you will create will need to be detailed enough to support the 10 minutes pitch you will make to investors; both the plan and the pitch need to be submitted as part of the assessment. Please include screen clippings it protects you from academic misconduct.
For your business plan you will select an existing company, then conduct research into their market size, barriers to entry, competitive position, and company financials. You will then use this data to make a decision with about one aspect of the business which you will then plan to develop, change or adapt. All changes must also be justified by data and analysis of the data.
The research and analysis in your business plan will attract 40% of the grade for this assessment. Your ability to apply the data and make justified decisions for your business attracts 50% of the grade and is assessed through your business plan and pitch. The final 10% of your grade is awarded on the professionalism of your presentation. You must use the format of the business plan which is supplied to you.
You must select from one of the following three options and use the publicly accessible data such as report and accounts, data bases, the Financial Times and academic literature, to understand their problems and suggest ONE clear and justified response to the problem.
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