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Talk to an Expert| Category | Assignment | Subject | Entrepreneurship |
|---|---|---|---|
| University | University of Hertfordshire | Module Title | 7BUS2211 Entrepreneurship and New Venture Creation |
| Assessment Type | Individual Assignment |
|---|---|
| Assessment Title | Business Plan-Slide Presentation |
| Academic Year | 2026 |
Learning Outcomes: Knowledge and Understanding assessed in this assignment:
Learning Outcomes: Skills and Attributes assessed in this assignment:
Transformational Opportunities:
E.g. Use LinkedIn Learning to improve skills
Title: Business Plan – Slide Presentation
Individual Assignment:
Please note: This is an individual assignment that builds on the earlier group assignment. While students are allowed to draw on the same initial venture idea developed at the group level, the analysis, development, justification, and conclusions of this individual assignment must be the student’s own. The depth of analysis, refinement of the original business model, market and industry evaluation, and strategic decisions are expected to differ significantly between students
Purpose
This assignment focuses on execution, conciseness, readiness, decision-making, and entrepreneurial communication. It builds on Assignment 1 but moves toward launch and growth planning.
Any specific instructions:
AI declaration form:
Please note you need to submit the AI declaration form as a separate file for this assignment (you can download it from the corresponding Assignment 2 site in Canvas).
Links to sources:
Please provide the URL, DOI, or other direct evidence that the source of information is authentic for each reference in your reference list. Do not use generic main website addresses (e.g., https://www.example.com).
Where applicable, include DOIs, permanent links, or links to specific pages or documents that clearly support your citations.
The Assignment:
Assignment 2 builds on the venture concept developed in Assignment 1 and requires you to individually create a refined business and launch plan in a slide-based format (Slideshow - max 15 slides). In this assignment, you will deepen and extend your analysis by situating your venture within a clearly defined market and country context, refining your business model, and demonstrating how the venture can be realistically launched and sustained. The presentation should show independent development, critical thinking, and application of entrepreneurial concepts, while clearly communicating the opportunity, value creation, feasibility, and early growth potential of your venture.
Please note: No live presentation is required; therefore, your slides should be concise, well- structured, and sufficiently clear to stand alone as a complete and coherent submission.
Any statistics, market data, industry information, or academic ideas used in the slides must be cited in-text and included in a final reference list slide.
1. Refined Business Model (2 Slides)
In this section, you must present a refined business model concept (compared to Assignment 1), showing how your venture responds to a clearly defined opportunity.
You should demonstrate:
2. Market and Industry Context Analysis (3 Slides)
This section requires you to situate your refined business model within a real-world entrepreneurial context. You may retain or change the country/market explored in Assignment 1.
Please describe:
Also, you should analyse:
3. Resource Logic and Planning
Venture Structure & Team (1 slide)
Cost & Funding (2 slides)
Students should demonstrate a realistic understanding of early-stage venture financing by addressing the following:
4. Launch Strategy & Early Marketing Plan (max 2 slides)
5. Pitch - The Venture in One Story (2 slides)
This slide should sell the venture, not describe it again. Demonstrate knowledge about your offering, your potential market, and your target market. Also, demonstrate the attractiveness of your Business Model
This slide should answer:
What is the opportunity? (Slide 12)
A clear and compelling statement of the problem and why it matters now.
Who is it for?
The target customer and the relevant market context. (Slide 12)
What value is created?
How the product, service, or business improves the customer’s situation and why it is meaningfully better than existing alternatives.
The Value Proposition and Unique Selling Proposition (USP) should be clear. (Slide 12)
Feasibility (briefly):
Why this venture is realistic and achievable at this stage, including an indication of growth potential. (Slide 13)
Risk: Identify 1–2 key risks and how you would mitigate them. (Slide 13)
What is the next step?
The most important next action to move the venture forward (e.g. pilot, launch, test, partnership). (Slide 13)
6. Reference List Slide (max 2 slides)
Please cite each statement, insight and data in this assignment. Please use the Harvard Referencing System.
Please include a minimum of eight (8) high-quality sources, drawn from a combination of academic journal articles, academic textbooks, professional and industry reports, and market research sources, appropriately selected and referenced.
Links to sources:
Your PowerPoint slideshow will be assessed on:
Any Specific Instructions:
The HBS Grading Criteria (rubric) will evidence how marks are awarded for individual parts of the assignment, i.e. Presentation and Structure, Intellectual Curiosity and Referencing, Content, Analysis, and Discussion.
You are permitted to use genAI tools (or a proofreader or proofreading service) to proofread your work, but you are not permitted to use AI tools to create content. This applies even if the assessment includes marks for English and grammar.
Students must comply with the category selected for this assessment. Improper or undeclared use of AI tools may be considered academic misconduct. For further guidance, please visit: https://ask.herts.ac.uk/ai-tools (https://ask.herts.ac.uk/ai-tools)
The relevant HBS Grading Criteria (Rubric) for your assignment should be added as a table immediately below the assignment description. If you are, please contact your Module Leader.
| Section | Assessment Focus | Marks (/100) |
|---|---|---|
| 1. Business Model Development | Clear confirmation of problem–solution fit; well-defined target customer (B2C/B2B); clear identification of the main benefit/value created; coherent revenue logic; evidence of refinement and iteration of the Business Model. Clear justification of key decisions. | 20 |
| 2. Market & Industry Analysis | Quality and relevance of market size, demand, trends, and customer insights; appropriate consideration of regulatory, institutional, or cultural factors affecting the venture. Clear and critical competitor comparison; effective and well-articulated Unique Selling Proposition (USP). | 20 |
| 3. Resource Logic and Planning | Logical organisational structure: appropriate definition of team roles and responsibilities aligned with venture needs. Realistic identification of main cost categories; appropriate alignment of funding type with venture stage | 20 |
| 4. Launch Strategy & Early Marketing Plan | Coherent and feasible market entry strategy; clear early marketing actions aligned with the target customer and market context. | 20 |
| 5. Final Pitch - Presentation - Intellectual curiosity | Clear, persuasive, and concise summary of the opportunity, value proposition, feasibility, and growth potential, demonstrating coherence and impact of communication. Logical structure and clarity of writing, with ideas presented in a well-organised and coherent manner. At least 8 sources from relevant, high-quality academic, industry, and/or policy sources to support key arguments. Evidence is used purposefully and selectively. Slides communicate ideas with clarity, precision, and academic professionalism. | 20 |
| Total | 100 |
| Criteria | Outstanding 90-100% | Excellent 80-89% | Very Good 70-79% | Good 60-69% / Clear Pass 50-59% | Marginal Fail 40-49% |
|---|---|---|---|---|---|
| Business Model Development - 20% | Outstanding confirmation of problem–solution fit. Outstanding definition of the target customer. Outstanding identification of the main value created. Outstanding coherence of revenue logic. Outstanding evidence of refinement and iteration of the Business Model. Outstanding justification of key strategic decisions. | Excellent confirmation of problem–solution fit. Excellent definition of the target customer. Excellent identification of the main value created. Excellent coherence of revenue logic. Excellent evidence of refinement and iteration. Excellent justification of key decisions. | Very good confirmation of problem–solution fit. Very good definition of the target customer. Very good identification of the main value created. Very good coherence of revenue logic. Very good evidence of refinement and iteration. Very good justification of decisions. | Good confirmation of problem– solution fit. Good definition of the target customer. Good identification of the main value created. Good coherence of revenue logic. Good evidence of refinement and iteration. Good justification of decisions. / Basic confirmation of problem– solution fit. Basic definition of the target customer. Basic identification of the main value created. Basic revenue logic. Basic evidence of refinement and iteration. Basic justification of decisions. | Weak confirmation of problem– solution fit. Weak definition of the target customer. Weak identification of value created. Weak revenue logic. Weak evidence of refinement and iteration. Weak justification of decisions. |
| Market & Industry Analysis - 20% | Outstanding quality and relevance of market size, demand, trends, and customer insights. Outstanding consideration of regulatory, institutional, and/or cultural factors. Outstanding and critical competitor comparison. Outstanding articulation of a clear and differentiated USP. | Excellent quality and relevance of market size, demand, trends, and customer insights. Excellent consideration of regulatory, institutional, and/or cultural factors. Excellent competitor comparison. Excellent articulation of a differentiated USP. | Very good quality and relevance of market size, demand, trends, and customer insights. Very good consideration of relevant contextual factors. Very good competitor comparison. Very good articulation of the USP. | Good quality and relevance of market size, demand, trends, and customer insights. Good consideration of relevant contextual factors. Good competitor comparison. Good articulation of the USP. / Basic quality and relevance of market size, demand, trends, and customer insights. Basic consideration of contextual factors. Basic competitor comparison. Basic articulation of the USP. | Weak quality and relevance of market size, demand, trends, and customer insights. Weak consideration of contextual factors. Weak competitor comparison. Weak articulation of the USP. |
| Resource Logic and Planning - 20% | Outstanding organisational structure. Outstanding definition of team roles and responsibilities aligned with venture needs. Outstanding identification of main cost categories. Outstanding alignment of funding type with the venture stage. | Excellent organisational structure. Excellent definition of team roles and responsibilities aligned with venture needs. Excellent identification of main cost categories. Excellent alignment of funding type with the venture stage. | Very good organisational structure. Very good definition of team roles and responsibilities aligned with venture needs. Very good identification of main cost categories. Very good alignment of funding type with the venture stage. | Good organisational structure. Good definition of team roles and responsibilities aligned with venture needs. Good identification of main cost categories. Good alignment of funding type with the venture stage. / Basic organisational structure. Basic definition of team roles and responsibilities aligned with venture needs. Basic identification of main cost categories. Basic alignment of funding type with the venture stage. | Weak organisational structure. Weak definition of team roles and responsibilities. Weak identification of main cost categories. Weak alignment of funding type with the venture stage. |
| Launch Strategy & Early Marketing Plan - 20% | Outstanding coherence and feasibility of the market entry strategy. Outstanding clarity of early marketing actions aligned with the target customer and market context. | Excellent coherence and feasibility of the market entry strategy. Excellent clarity of early marketing actions aligned with the target customer and market context. | Very good coherence and feasibility of the market entry strategy. Very good clarity of early marketing actions aligned with the target customer and market context. | Good coherence and feasibility of the market entry strategy. Good clarity of early marketing actions aligned with the target customer and market context. / Basic coherence and feasibility of the market entry strategy. Basic clarity of early marketing actions aligned with the target customer and market context. | Weak coherence and feasibility of the market entry strategy. Weak clarity of early marketing actions and weak alignment with the target customer and market context. |
| Final Pitch – Presentation & Intellectual Curiosity - 20% | Outstanding clarity, persuasiveness, and conciseness of the pitch. Outstanding coherence and impact of communication. Outstanding logical structure and clarity of writing. Outstanding selection and use of high-quality sources exceeding the minimum requirement. Outstanding, purposeful and selective use of evidence. Outstanding academic professionalism in slide design and communication. | Excellent clarity, persuasiveness, and conciseness of the pitch. Excellent coherence and impact of communication. Excellent logical structure and clarity of writing. Excellent selection and use of high-quality sources meeting or exceeding the minimum requirement. Excellent purposeful use of evidence. Excellent academic professionalism in the slides. | Very good clarity, persuasiveness, and conciseness of the pitch. Very good coherence and impact of communication. Very good logical structure and clarity of writing. Very good selection and use of high-quality sources meeting the minimum requirement. Very good, purposeful use of evidence. Very good academic professionalism in the slides. | Good clarity, persuasiveness, and conciseness of the pitch. Good coherence and impact of communication. Good logical structure and clarity of writing. Good selection and use of high-quality sources meeting the minimum requirement. Good use of evidence. Good academic professionalism in slides. / Basic clarity and persuasiveness of the pitch. Basic coherence of communication. Basic logical structure and clarity of writing. Basic selection and use of sources meeting the minimum requirement. Basic purposeful use of evidence. Basic academic professionalism in slides. | Weak clarity and persuasiveness of the pitch. Weak coherence of communication. Weak logical structure and clarity of writing. Weak selection and use of sources, not fully meeting the minimum requirement. Weak use of evidence. Weak academic professionalism in slides. |
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