University of Hertfordshire Assignment Briefs

7BSP1266 CW3 Assignment: Identify a small project for a client. You must conduct an experiential client-based research project based on the project management lifecycle. The client can be anyone and the project can be any small-scale project that will take no longer than 6 months

The assignment aims to demonstrate your understanding of how a global corporation strategically designs its marketing operations across global markets and cultures and how this impacts its activities or proposed activities. To achieve this, you will outline a marketing plan that highlights the impact of cultures.

Examine the theoretical background or practical techniques applicable to the problem under consideration. Specify and justify the most suitable research strategy and methods for collecting, analysing, and interpreting data relevant to the problem under consideration;

Critically engage with theories, models, and ideas that inform an understanding of professional practice, including those related to ethics, individual and corporate behaviours, diversity, sustainability, and social responsibility.

7PSY103: his part of the programme allows students to carry out a novel and potentially publishable piece of research. The pre-requisite of this module is to pass the research methods and data analysis (7PSY1022) module.