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Talk to an Expert| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Module Title | 7BUS2128 Digital Transformation and Innovation in Tourism, Hospitality and Events |
1. Demonstrate a deep and systematic understanding of the wide range of digital technologies of relevance to tourism, hospitality and events;
2. Critically reflect upon the transformational and innovation potential of digital technologies in tourism, hospitality and events
3. Critically evaluate the potential challenges, including ethical issues, that may arise from the application of digital technologies in tourism, hospitality and events
4. Creatively integrate relevant sustainability theory to practice in the analysis of digital technologies for the tourism, hospitality and event management industries
A Critical Examination of the Innovative and Transformational Impact and Potential of [select Technology group choice from below] to [select Tourism/Hospitality/Events] at Businesses and Industry Level, with Specific Reference to Sustainability Practices and Ethical Issues.
List of Technology Group Choices
Online Distribution
Social Media
ICT Supported Mobility (i.e. AR, VR, Recommendation Systems and SMART Technologies)
Individually, you are required to produce a 2,000 words (+/- 10%) report to discuss the innovative and transformational impact and potential of a selected group of technologies (see above “List of Technology Group Choices”), both at business and industry levels - please also select whether to focus on tourism, hospitality or events. Within this, you should also discuss their potential alignment/misalignment with sustainability practices and any other ethical issues of relevance.
Please remember to introduce theory through your discussion, including reference to business models and technology adoption theory as relevant.
A suggested structure would be:
Introduction
Description of the technology and its historical evolution
Discussion
Conclusion
Adoption Recommendations
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To view the solution for this brief click here: BUS2128 Marketing for Tourism, Hospitality and Event Management Report Example.
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