7BUS2126 Marketing for Tourism, Hospitality and Event Management Assessment Brief | UOH

Published: 01 Mar, 2025

Category	Assignment	Subject	Management
University	University of Hertfordshire (UOH)	Module Title	BUS2126 Marketing for Tourism, Hospitality and Event Management

Assessment Criteria

Assignment Title: Recorded Online Individual Presentation

Learning Outcomes: Knowledge and Understanding assessed in this assignment:

Demonstrate an in-depth understanding of and critically evaluate the challenges that marketing managers face in relation to service characteristics
Develop a critical appreciation of the nature and the role of digital marketing in hospitality, tourism, and event management.
Critically examine the challenges and opportunities for traditional marketing in the digital age for hospitality, tourism, and event organisations.

Learning Outcomes: Skills and Attributes assessed in this assignment:

Analyse a marketing campaign and develop a critical response, suggesting new concepts or approaches.
Enhance critical thinking, presentation skills.
Recommend improved and creative marketing strategies to tourism, hospitality, and event management.

Description of the assignment, task, content and structure:

Students select a tourism, hospitality, or event small or medium sized organisation (ideally carry on with the one chosen for CW1 for this module) to evaluate the current digital marketing strategies of that organisation and provide creative recommendations for it.

Specific instructions:

The presentation title should be 'Digital marketing recommendations for [name of organisation]
The video recording should last for 18-20 minutes.
Design 8 Power Point slides [Slide 1 - title slide, Slide 2 - introduction of organisation, Slide 3 -target market/s of the organisation, Slide 4 - Current Marketing Mix with reference to service or experience characteristics, Slide 5 - Current digital marketing, Slide 6 - Recommendations (link back to the marketing audit you have carried out for CW1, Slide 7 - Conclusions, Slide 8 - References]
Use MS Teams or Zoom to video record your presentation and share the link to the video recording on Canvas. (You may share the video on YouTube and share the link to this on Canvas, however, please remember to change settings to Public on YouTube).
Please use at least 10 references for this assignment, 50% of which should be credible,
academic references.

Request Answer of this Assignment

Share this with your Friends

Facebook

Instagram

Are you worried about completing your BUS2126 Marketing for Tourism, Hospitality, and Event Management assignment on time? Now you don't need to look anywhere else! UK assignment help will provide marketing coursework writing services written by PhD expert writers—absolutely original and plagiarism-free. Whether you need free assignment solutions or management assignment help, we are ready to help you in every way. Short of time or confused about concepts? Get guaranteed marks with us and make your studies stress-free. Contact us today and get best-quality assignments!

Click here to view the solution: 7BUS2126 Marketing for Tourism, Hospitality and Event Management Presentation Example.

Top Assignment Services

Get 100% AI & Plagiarism Free Work, Connect With Our Writers Now!

Let's Book Your Work with Our Expert and Get High-Quality Content

LSC-40049 Medical Microbiology Assessment Brief | Keele University

LSC-40049: 1. To provide you an opportunity to develop and evidence your ability to evaluate the current and future diagnostics for a specific disease/organism. 2. Introduce you to the benefits and limitations of using artificial intelligence (AI) technology to assist your work.

View or Download

COM7032M Artificial Intelligence Concepts Assignment Guidance

COM7032M Artificial Intelligence Concepts: Task One: GROUP BASED TASK (Group of three students maximum) This assignment aims at preparing you to develop a critical understanding in Artificial Intelligence in general, and Intelligent Tutoring Systems in specific.

L7 Project and Organisational Strategy Assignment Brief | University of Law

1. Understand how organisations deliver their strategic objectives through projects. 2. Understand the different approaches to project design and the situations where these approaches are more (or less) relevant.

MK998 International Services Marketing Sm2 Assignment Brief

MK998 Assignment Task: Develop a photo essay on the St Mungo Museum of Religious Life and Art which captures the following pre-defined elements of the experience

ARC 156 Massing Model of Building & Site: Drafting & Detailing – Steel & Masonry Assignment 4

This assignment asks students to make a massing model of the building and site with sustainable strategies. A massing model is a dimensionally accurate summary of the fundamental exterior forms of a building and how it relates to its site.

CHEM1136 – Forensic Science : Final Year Design Project 2024-25 | UoG

The objective is to produce ADO10 Industry specification diesel for sale to the UK market. Process Safety & Reliability are essential. Teams should aim to minimise product specification ‘giveaway’, an indication of over processing.

LCMB723 Human Capital Management L7 Assessment 1 Brief

Identify the factors that are more important to Gen X, Gen Y, and Gen Z in their receptivity to international assignments. (1,500 words). Critically discusses how factors such as culture, personality and skills/experience may impact generational differences. (1,000 words).

LBR7456 Global Public Health: A Social Context Approach Module Assessment Information

LBR7456: LO1: Define and appraise the term global health and critically discuss the role of globalization, global institutions and global health governance that influence health at global, national and local levels

LCMB7002 Financial Management L7 Essay Assessment Brief

This assignment is comprised of two discrete tasks that each align with one of the learning outcomes described above. One is an informal report based on a five-year evaluation of the financial management and performance of a London Stock Exchange (LSE) FTSE 100 listed company. This report relates to learning outcome one. The second task, covering learning outcome two, is an essay on a particular aspect of financial making and the main issues and theoretical frameworks related to the topic.

Fundamentals of Senior Management, Assessment Portfolio | UWS

This module is assessed through a Portfolio weighted 70% and an Individual Essay weighted at 30%. To pass the module you need to pass each component with at least 40% but overall