Category | Assignment | Subject | Business |
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University | University of Hertfordshire | Module Title | 7BSP1357 Major Research Project |
Word Count | (12,000 words + 10%) |
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Assessment Type | Individual Research Proposal |
Learning Outcomes: Knowledge and Understanding tested in this assignment:
Successful students will typically...
Successful students will typically...
You are required to complete a final Major Research Project, written in report format and appropriate academic style (use of headings and sub-headings).
The report should follow the below recommended structure, although this may change based on the type of research-based project you are composing and/or from the suggestions provided from your supervisor.
Research proposal (or equivalent) to indicate the original research topic and plan
Research-based project log (signed)
Ethics related information, which includes:
For secondary research projects: Secondary declaration form (signed) (see Handbook Appendix 2)Appendices (including the below)
For primary research projects under an EC1b: ethics protocol approval letter, approved research instrument; EC3 Consent Form (if appropriate); EC6 Participant Information Form (if appropriate); and anonymised evidence of original data (please consult your supervisor / Module Leader for further info)
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Introduction and Reflection (20%) |
Literature Review (20%) |
Research Method & Methodology (20%) |
Analysis (20%) |
Structure (20%) |
90-100%
Outstanding
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Provides an outstanding and concise introduction to the research issues or questions. Provides a detailed and well-considered outline of the business/ organisational context in which the research is carried out. Demonstrates a superior level of reflection and offers deep insight into own learning. |
Provides a comprehensive, wide-ranging, and in-depth literature review and demonstrates a far-reaching understanding of key concepts, theory or models. Engages in a critically informed debate of the literature. Demonstrates a superior ability to evaluate contrasting viewpoints with a very high degree of independent thought.
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Demonstrates an outstanding understanding of methodology and methods. Employs a highly suitable critically considered and evaluated methodology, which is completely understood, well explained and thoroughly justified having critically considered alternative methodologies. Uses excellent data collection methods which enable the collection of excellent quality data that is valid, reliable and perhaps extensive. |
Demonstrates outstanding ability to analyse data critically with very high levels of creativity, originality and independence of thought. Shows outstanding levels of accuracy, technical competence and organisation. Demonstrates an outstanding ability to develop a sophisticated and intellectually rigorous argument based on a thorough understanding of relevant literature and of the data, balancing appropriately between data and theory in the development of critical analysis, evaluation leading to the conclusions. Makes many critical-considered suitable recommendations (if appropriate) and many limitations are recognised. |
Outstandingly written in a very clear and concise manner with no errors of syntax or expression. Presents an outstandingly well-constructed argument, which flows very smoothly and coherently to a logical conclusion. The work is presented to a superior professional standard.
Cite Them Right Harvard referencing is used in a very comprehensive, appropriate and rigorous manner.
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80-89%
Excellent |
Provides an excellent and concise introduction to the research issues or questions. Provides a very clear and detailed outline of the business/ organisational context in which the research is carried out.
Demonstrates an excellent level of reflection and critical insight into own learning. |
Provides a comprehensive literature review which rigorously covers a wide range of current and relevant sources and demonstrates an extensive and critical understanding of key concepts, theory or models. Engages in a critically well-informed debate of the literature. Demonstrates an excellent ability to evaluate contrasting viewpoints with a high degree of independent thought. |
Demonstrates an excellent understanding of methodology and methods. Employs a very suitable critically considered methodology, which is completely understood, well explained and thoroughly justified having critically considered alternative methodologies. Uses excellent data collection methods which enable the collection of excellent quality data that is valid, reliable. |
Demonstrates an excellent ability to analyse data critically with high levels of creativity, originality and independence of thought. Demonstrates high levels of accuracy, technical competence and organisation. Demonstrates an excellent ability to develop a sophisticated and intellectually rigorous argument based on a thorough understanding of relevant literature and of the data, balancing appropriately between data and theory in the development of the analysis and evaluation leading to the conclusions. Makes a number of critically- considered recommendations (if appropriate) and many limitations are recognised. |
Excellently written in a very clear and lucid manner with accurate syntax and expression. Presents an excellently cconstructed argument which flows fluently and coherently to a logical conclusion. The work is presented to a very high professional standard.
Cite Them Right Harvard referencing is used in a comprehensive, appropriate and rigorous manner. |
70-79%
Very Good |
Provides a very good introduction to the research issues or questions. Provides a very good general outline of the business/ organisational context in which the research is carried out.
Demonstrates a very good level of reflection and very good insight into own learning.
|
Provides an extensive literature review which covers a range of current and relevant sources and demonstrates a very good critical understanding of the key concepts, theory or models. Engages in a well-informed debate of the relevant literature, evidencing some critical thinking. Demonstrates a very good ability to evaluate contrasting viewpoints with a very good degree of independent thought.
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Demonstrates a very good understanding of methodology and methods. Employs a critically- considered methodology, which is very well understood, explained and justified. Uses very good data collection methods which enable the collection of valid, reliable and good quality data.
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Demonstrates a very good ability to analyse data critically and creatively and with a high degree of independence of thought. Demonstrates very good levels of accuracy, technical competence and organisation. Demonstrates a very good ability to develop a logical and coherent argument based on a very good understanding of relevant literature and of the data, balancing appropriately between data and theory in the development of the critical analysis and evaluation and conclusions. Makes very well considered recommendations and many limitations are recognised. |
Very well written in a clear manner with only a few errors in syntax or expression. Presents a generally well-constructed argument, which flows smoothly and coherently to a logical conclusion. The work is presented to a very good standard.
Cite Them Right Harvard referencing is correctly used and is comprehensive and appropriate.
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60-69%
Good |
Provides a good introduction to the research issues or questions. Provides a good outline of the business/ organisational context in which the research is carried out.
Demonstrates a good level of reflection and insight into own learning. |
Provides a good literature review which covers a number of the main themes addressed and demonstrates a good understanding of a number of the key concepts, theory or models. Engages in a debate of the literature. Demonstrates a good ability to evaluate contrasting viewpoints with a good degree of independent thought. |
Demonstrates a good understanding of methodology and methods. Evidences an ability to employ a suitable approach with good understanding, justification and explanation. Uses good data collection methods with much data valid and reliable.
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Demonstrates a good ability to show some critical analysis of data and a good degree of independence of thought. Demonstrates a good level of accuracy, technical competence and organisation. Demonstrates a good level of ability to develop a logical argument or to balance appropriately between data and theory in the development of critical analysis and conclusions. Some recommendations (if appropriate) offered and recognises some limitations. |
Written in a good manner, however with several errors in syntax or expression. Presents an argument which is well structured. The work is presented to a good standard, but there is room for some improvement.
Cite Them Right Harvard referencing is used appropriately and generally follows accepted conventions. |
50-59%
Clear Pass |
Provides a clear introduction to the research issues or questions. Provides a clear outline of the business/ organisational context in which the research is carried out.
Demonstrates clear reflection and insight into own learning. |
Provides a literature review which covers some of the main themes addressed and demonstrates an understanding of some key concepts, theory or models. Engages in a brief debate of the literature. Demonstrates some ability to evaluate contrasting viewpoints and shows some independent thought.
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Demonstrates basic but adequate understanding of methodology for choosing a relevant approach. This, however, might not be fully justified or explained. Uses data collection methods which are appropriate with data generally valid and reliable.
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Demonstrates some ability to analyse data and show independence of thought. Demonstrates some level of accuracy, technical competence and organisation. Demonstrates some ability to develop an argument or to balance appropriately between data and theory in the development of the analysis and conclusions. A few recommendations (if appropriate) offered and recognises a few limitations. |
Written in a generally satisfactory manner but with some errors in syntax or expression. Presents an argument which is reasonably structured. The work is presented to an acceptable standard, but there is room for a number of improvements.
Cite Them Right Harvard referencing is used appropriately and generally follows accepted conventions, though with some minor errors and omissions exist. |
40-49%
Marginal Fail |
Provides a limited introduction to the research issues or questions. Provides a limited outline of the business/ organisational context in which the research is carried out.
Demonstrates some reflection, but limited insight into own learning.
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Provides a limited literature review which covers a few of the themes addressed and demonstrates some understanding of a few key concepts, theory or models. Does not engage in a debate of the literature. Demonstrates a limited ability to evaluate contrasting viewpoints with little evidence of independent thought. |
Demonstrates limited knowledge of methodologies and/or method. Demonstrates a very limited ability to employ a suitable methodology, as the methodology used is not well understood, explained or justified by having considered alternative methodologies. Uses data collection methods which may or may not capture data that is valid and reliable. |
Demonstrates limited ability to analyse data and show independence of thought. Demonstrates poor levels of accuracy, technical competence and organisation. Demonstrates limited ability to develop an argument or to balance appropriately between data and theory in the development of the analysis and conclusions. Limited recommendations (if appropriate) and does not recognise limitations. |
Poorly written with a number of errors in syntax or expression. Presents a limited argument, which does not flow coherently to a logical conclusion. The work is poorly presented.
Does not meet the required Cite Them Right Harvard referencing standard.
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20 – 39%
Clear Fail |
Provides a very limited introduction to the research issues or questions. Provides a very limited outline of the business/ organisational context in which the research is carried out.
Demonstrates very limited reflection and very limited insight into own learning. |
Demonstrates very limited knowledge of the relevant literature. Demonstrates very limited appreciation of the existence of alternative viewpoints and very little evidence of a capacity for independent thought. |
Demonstrates very limited knowledge of methodologies and/or method. Does not employ any particular methodological approach and provides no justification or exploration of alternative methodologies. Uses data collection methods, which are inappropriate or incomplete. |
Demonstrates very limited ability to analyse data and show independence of thought. Demonstrates very poor levels of accuracy, technical competence and organisation. Demonstrates very limited ability to develop an argument or to balance appropriately between data and theory in the development of the analysis and conclusions. Inadequate recommendations (if appropriate) and does not recognise limitations. |
Poorly written work with many errors in syntax and expression. Lacks a logical argument. The work is presented in an unsatisfactory manner.
Referencing is poor and does not meet the required Cite Them Right Harvard referencing standard.
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1 – 19%
Little or Nothing of merit |
No introduction to the research issues or questions. No outline of the business/ organisational context in which the research is carried out.
No reflection and no insight into own learning. |
Does not engage with the relevant literature. No evidence of understanding of the key issues or a capacity for individual thought.
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Demonstrates little or no knowledge or use of methodology and/or methods.
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Demonstrates no evidence of data analysis or independent thought. Demonstrates no evidence of accuracy, technical competence or organisation. Presents an incoherent argument with no justified conclusions or recommendations. |
Very poorly written work, lacking structure or paragraphing /signposting. Many inaccuracies in spelling and grammar.
Referencing is inadequate. |
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