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| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | Arden University | Module Title | BUS7014 Competitive Strategy |
| Word Count | 3000 words |
|---|
As part of the formal assessment for the programme you are required to submit a Competitive Strategy assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.
After completing the module, you should be able to:
All learning outcomes must be met to pass the module.
Your assignment should include: a title page containing your student number, the module name, the submission deadline and the exact word count of your submitted document; the appendices if relevant; and a reference list in AU Harvard system(s). You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work. You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.
Maximum word count: 3000 words
In today's rapidly changing global business landscape, it is essential to possess the ability to strategically navigate and take advantage of opportunities for expanding into new markets. Your task is to draft a 3000-word Organisational Expansion Plan in a report format that involves practical application and critical evaluation of various strategic analytical frameworks. The focus is on utilising these tools in a practical context to formulate a comprehensive strategy for organisational expansion. The emphasis should be on demonstrating your understanding and innovative application of these frameworks, rather than just providing theoretical explanations. Note: 1. Apprenticeship students must use their employer organisation. 2. Business Simulation software is not used.
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Request to Buy AnswerTo ensure a structured and effective approach for this assignment, it is recommended that you follow these instructions:
1. Selection of Organization and Market (5 Marks): Initiate this step by identifying an organisation and a corresponding new market for expansion. This decision will be the foundation of your strategic planning process.
If you are an apprenticeship student, this organisation must be your employer.
2. Strategic Analysis (20 Marks): Use recommended frameworks, such as Porter’s Five Forces, to dissect the macro-environmental and competitive forces at play in your selected market.
While these models provide a robust analytical foundation, you are encouraged to integrate additional frameworks that enrich your strategic analysis and depth of insight.
3. Strategy Formulation (20 Marks): Apply Porter’s Generic Strategies to craft a competitive advantage within the new market, ensuring your strategic proposal is finely tuned to capitalise on identified opportunities and mitigate emergent threats.
While these strategies furnish a critical starting point, you are urged to enhance your strategic blueprint with other models and theories that resonate with your organisation’s specific situation and ambitions.
4. Performance Measurement (20 Marks): Develop a Balanced Scorecard framework to pinpoint key performance indicators (KPIs) and metrics essential for gauging the success of your expansion efforts. This step is vital for establishing performance benchmarks and facilitating adaptive strategy management.
Should alternative performance measurement methodologies offer superior strategic congruence or clarity, their adoption is recommended.
5. Critical Evaluation (25 Marks): It is essential to conduct a comprehensive and critical evaluation of the frameworks chosen for your strategic expansion plan.
This evaluation requires a comprehensive understanding of how each strategic tool can be tailored and practically applied to your specific context, going beyond basic theoretical definitions.
6. Overall Presentation (10 Marks): This relates to the manner in which your work is presented, including effective use of headings/subheadings, tables, diagrams and other exhibits and also to adherence to citation/referencing standards.
Remember, the focus is on utilising these tools in a practical context to formulate a comprehensive strategy for organisational expansion. The emphasis should be on demonstrating your understanding and innovative application of these frameworks, rather than just providing theoretical explanations.
(100 marks) (LOs 1,2,3,4,5)
| Grade | Mark Bands | Generic Assessment Criteria |
|---|---|---|
| Distinction | 80%+ | Outstanding analysis of key issues and concepts. Outstanding development of conceptual structures and argument, making consistent use of scholarly conventions. Outstanding research skills, independence of thought, an extremely high level of intellectual rigour and consistency, exceptional expressive/professional skills, and outstanding creativity and originality. Outstanding academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of relevant ethical considerations. Work may be considered for publication by Arden University. |
| Distinction | 70–79% | Excellent analysis of key issues and concepts. Excellent development of conceptual structures and argument, making consistent use of scholarly conventions. Excellent research skills, independence of thought, an extremely high level of intellectual rigour and consistency, exceptional expressive/professional skills, and substantial creativity and originality. Excellent academic/intellectual skills. Work pushes the boundaries of the discipline and demonstrates an awareness of relevant ethical considerations. Work may be considered for publication by Arden University. |
| Merit | 60–69% | Very good level of competence demonstrated. High level of theory application. Very good analysis of key issues and concepts. Development of conceptual structures and argument making consistent use of scholarly conventions. Some evidence of original thought and a general awareness of relevant ethical considerations. |
| Pass | 55–59% | A good performance. A good knowledge of key issues and concepts. Fairly descriptive, with some analysis of existing scholarly material, and some argument development. Limited evidence of original thought. Some awareness of relevant ethical considerations. Good professional skills (where appropriate). |
| Pass | 50–54% | A satisfactory performance. Basic knowledge of key issues and concepts. Generally descriptive, with restricted analysis of existing scholarly material and little argument development. Use of scholarly conventions inconsistent. The work lacks original thought. Limited awareness of relevant ethical considerations. Satisfactory professional skills (where appropriate). |
| Marginal Fail | 40–49% | Limited research skills impede use of learning resources and problem solving. Significant problems with structure/accuracy in expression. Very weak academic / intellectual / professional skills. Limited use of scholarly conventions. Errors in expression and the work may lack structure overall. |
| Clear Fail | 39% and below | A poor performance in which there are substantial gaps in knowledge and understanding, underpinning theory and ethical considerations. Little evidence of research skills, use of learning resources and problem solving. Major problems with structure/accuracy in expression. Professional skills not present. Very weak academic / intellectual / professional skills. No evidence of use of scholarly conventions. |
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