7051MHR Leading Strategic Change Through Creativity and Innovation Assignment Brief 2026 | CU

You can see the related solution of this brief: Management Assignment Example

7051MHR Leading Strategic Change Through Creativity and Innovation Assignment Brief

Assignment Task

This is an individual assignment based on a critical analysis of a real organisational issue based on ONE of the case studies listed below. To complete this assignment, you must submit three tasks:

Based on one of three case studies:

• a written Strategy Report for Task 1
• a Creative Brief and Supporting Notes for Task 2
• A written Reflective Element for Task 3 - Based on your own plans and objectives, not the case study

To complete this assignment, you must choose one of the case studies from the choice of three provided on Aula for this semester as below:

• Legal and General affordable homes;
• Coventry Cathedral; or
• IMPAKT housing

Notes:

In your responses to Tasks 1 and 2, you are allowed to make reasonable research- based assumptions to the case study details provided. However, the case study should not be changed or compromised in any way.

Failure to use one of the three case studies above for Task 1 and/or Task 2 will result in a mark of zero for the entire assignment. Task 3 is not related to these case studies.

Task 1 - Strategy Report (1,500 words, 40% of the marks)

Produce a 1,500-word report on your chosen case study company, including a case study introduction, to:

• Critically evaluate the operating environment.
• propose a strategic change;
• complete a strategic analysis; and
• Propose a strategic change management plan.

Your Task 1 Strategy Report, based on the case study, should be structured as follows: 

Using definitions, appropriate tools and/or models:

Write a short introduction to the case study company (100 words).

1.1 Define "drivers of change", then analyse the internal and external pressures on the case study company (400 words).

1.2 Define "strategy", then analyse the current strategy, propose a strategic change to aid the development of the case study company and then analyse the proposed strategy. Use the same appropriate strategy model to analyse the current and proposed strategy (500 words).

1.3 Define "change and change management", then describe the process by which you will manage your proposed change programme, recognising the effect that the change will have on employees (500 words).

Include a Task 1-specific list of references.

Task 2 - Launch Materials (1000 words, 30% of the marks)

You have been allocated an appropriate budget to outsource the design and creation of a set of Launch Materials for the change you have proposed in Task 1 for the Case Study company. No pricing or costing is required.

2.1 Creative Brief

You are therefore required to write a 500-word Creative Brief with descriptions, diagrams, sketches and drawings, as you see fit, to specify the creative and innovative nature of the change programme that you want to be communicated to your stakeholders and peers. Your Creative Brief will be sufficiently developed and detailed to allow a creative contractor to prepare a first draft of the Launch Materials without significant further reference to you.

The Launch Materials will consist of:

• a Project Name and Tagline, which are specified and created by you; and
• a Logo; and two A4 page leaflets, which are specified, but not created by you; and
• one other intervention, specified, but not created by you, that you feel will further enhance the launch in the case study company (500 words).

In essence, your Creative Brief needs to include all the core information (what is your message and how you want it to look) that your selected contractor needs to correctly interpret your vision for the Launch Materials.

Note: If a submission includes a complete or essentially complete logo, and/or leaflet, and/or other intervention, these aspects will be ignored from a marking perspective.

2.2 Supporting Notes: Analysis, theories and methods

You are required to document the creative process that you followed as you wrote the Creative Brief in a Supporting Notes document.

There are two key aspects to the Supporting Notes document:

• Your analysis of the process you followed – how and why you made the decisions inherent in the Creative Brief (250 words); and
• identification of the specific creativity and innovation theories, approaches and methods that you followed (250 words).

In essence, how you did it, why you did it and the academic approaches you followed for each of those decisions.

Note: If a submission includes generic or essentially generic material in the Supporting Notes, this will be ignored from a marking perspective; it must be specific to your creative brief.

Include a Task 2-specific list of references.

Task 3: (1,000 words, 30% of the marks)

Note: Task 3 is about you and NOT the case study company.

Describe your specific Target Career in terms of a job role, industry sector and, if appropriate, prospective employers. (100 words).

3.1. Using definitions, and based on your Target Career

Define “leadership”; then reflect on where leadership, innovation and creativity will be essential in your Target Career. Use an appropriate leadership model to explore the key leadership qualities and skills you will need to lead a team tasked with managing a strategic change with creativity and innovation in your Target Career, and why leadership innovation and creativity will be essential in your target career (450 words)

3.2 Having identified the key leadership qualities and skills you will require:

Identify the gaps between your current and ideal position, then decide which are the two most important skills and/or behaviours you want to develop and why. Use SMART objectives to identify the key aspects of your Personal Development Plan to demonstrate how you plan to achieve this (450 words).

Note: 3.1 and 3.2 are specifically in the context of your Target Career; this is not a generic question.

Include a Task 3-specific list of references.

For ALL Tasks

It is expected that appropriate models, academic sources and good practice will be applied and be academically rigorous to support your work throughout.

You should focus your report primarily (at least 60% of references overall) on learning material from Aula and CMI Leadership Direct. Submissions without references or with less than 60% CMI/Aula-based references will be marked out of 90%.

You must include appropriately listed and cited references, using APA 7 for each task. Students on law-related courses where OSCOLA is used may continue to do so in this assignment.

A typical APA 7 Aula page reference should include the specific page title, with it’s Aula Page ID number. For example Burke and Litwin, in Short Course 1:1 would be referenced as “Aula 7051CRB. (2025a). Applying Burke & Litwin [P1:1-106]. https://coventry.aula.education”.
The in text citation would be (Aula 7051CRB, 2025a). Each Aula reference and matching citation has a unique suffix on the date field. See the assignment support material and support sessions for further examples including CMI LeadershipDirect referencing.
 
Your report must include a cover sheet (from Aula) and a contents page, with your student number (NOT your name), your chosen employer case study and your word count.

It must be typed in MS Word (do NOT upload PDF versions of your work); include page numbers; be written in font size 12 and be 1.5 line-spaced and submitted as a single, complete MS Word document to Turnitin. You are encouraged to familiarise yourself with the appropriate Turnitin submission link before submission. Ensure that you have saved a copy of your submission, and save a copy of the Turnitin receipt after you have submitted.

The word count is 3,500. There is an allowance of plus or minus 10% of the word count limit, excluding the lists of references, table of contents and the cover sheet.

Additional guidance is available on Aula.

Marking and Feedback

How will my assignment be marked?

Your assignment will be marked by the module marking team.

How will the marks be allocated?

Your 3,500-word equivalent submission will be assessed on the following areas:

How will I receive my grades and feedback?

Your final results will be published and made available via SOLAR. Feedback will be provided on Turnitin using the Rubric icon.

What will I be marked against?

Details of the marking criteria for this task can be found at the bottom of this assignment brief.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align with the marking criteria, which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task. The following module learning outcomes are assessed in this task:

LO1: Critically evaluate approaches to organisational strategy and managing change in professional practice.

LO2: Critically review the application of creativity and innovation in changing an organisational strategy to achieve a business objective

LO3: Critically reflect on the leadership qualities for effectively managing strategic change with creativity and innovation in relation to professional development

Professional Standards and Regulatory Body (CMI) Learning Outcomes:

LO1: Understand how to develop a strategy
LO2: Know how to develop a strategy
LO3: Understand the scope and context of strategic change
LO4: Know how to propose a strategy for leading strategic change

Administration of Assessment