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Talk to an Expert| Category | Assignment | Subject | Business |
|---|---|---|---|
| University | University of Wolverhampton | Module Title | 6BU021 The Business Communicator |
| Word Count | 100% 3000 words +/-10% |
|---|---|
| Assessment Type | Coursework |
| Assessment Title | Reflective report |
| Academic Year | 2025/26 |
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Topic |
Detail |
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Academic year / semester |
2025/2026 |
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Module code and title |
6BU021 The Business Communicator |
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Module Leader |
Emma Edwards |
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Assignment name |
Reflective report |
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Assignment type |
Coursework |
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Assignment weighting and size |
100% 3000 words +/-10% |
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Assessment unpacking video location |
Modules > Assessment > Assessment Information |
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‘What’s my assignment?’ unpacking date (if applicable) |
Week 1 |
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Formative submission date (if applicable) |
See canvas - modules, assignment information and support |
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Formative submission method (if applicable) |
Canvas- Online submission file upload |
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Formative feedback date (if applicable) |
Within 2 weeks of submission |
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Summative (i.e., final) submission date |
See canvas – front page and assessment information and support |
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Summative submission method |
Canvas- Online Submission |
Students will produce a 3000 word reflective report for this module, evaluating and analysing their experiences of three topics covered within the module. The portfolio will include discussion around personal and professional skills development.
Throughout the module, students will have the opportunity to explore and engage in a range of different topics and activities. Examples might be developing a crisis communication plan; exploring stakeholder theory and developing a stakeholder map and analysis; and analysing corporate reputation.
Students will select three topics to discuss and critically analyse, and reflect on their personal experiences and the knowledge developed. Students should draw on knowledge developed throughout the module and apply relevant communication, marketing and HR theory and models, to demonstrate understanding of the field of business communication.
There is not a mandatory structure for the portfolio, but below is a suggested structure:
Introduction to the portfolio – 100 words
Critical reflection on topic one – 900 words
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Students will produce a 3000 word reflective report for this module, evaluating and analysing their experiences of three topics covered within the module. The portfolio will include discussion around personal and professional skills development. Throughout the module, students will have the opportunity to explore and engage in a range of different topics and activities. Examples might be developing a crisis communication plan; exploring stakeholder theory and developing a stakeholder map and analysis; and analysing corporate reputation. Students will select three topics to discuss and critically analyse, and reflect on their personal experiences and the knowledge developed. Students should draw on knowledge developed throughout the module and apply relevant communication, marketing and HR theory and models, to demonstrate understanding of the field of business communication. There is not a mandatory structure for the portfolio, but below is a suggested structure: Introduction to the portfolio – 100 words Critical reflection on topic one – 900 words
Critical reflection on topic two – 900 words
Critical reflection on topic three – 900 words
Conclusion and recommendations – 200 words Students should conclude their portfolio and suggest recommendations / plans for moving forward, based on their reflections. Appendices may be used to provide further, appropriate information. |
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Learning outcomes |
See below: |
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LO 1 LO2 LO3 LO4 |
To critically analyse communication theory and apply to a given scenario To reflect on personal communication skills and develop strategies for addressing communication skills gaps To critically analyse and apply relevant HR theory to a specific business scenario To demonstrate key business communication skills and apply to appropriate scenarios |
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Assessment criteria |
1. A detailed, critical reflection on the development of key business communication skills / knowledge 30% 2. Clear and appropriate application of relevant communication and HR theory and models to explain and analyse experiences / scenarios or skills developed 30% 3. A critical evaluation of business scenarios with relevant, robust recommendations for identifying and addressing issues 30% 4. A well-written and presented portfolio, with evidence of wide reading and correct use of the Harvard referencing system 10% |
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Characteristics of a good submission |
1. A critical and reflective report which applies relevant theory and models to particular scenarios 2. Clear reflection on personal knowledge and skills gained throughout the module and plans to address skills to be developed 3. Evidence of wide reading of relevant HR, Marketing, communication texts, in addition to authoritative secondary sources 4. Well- referenced using Harvard referencing system |
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Additional instructions |
Always keep a copy of your drafts and a file of working documents. There may be circumstances – for example, if there are questions relating to the academic integrity of your work – where you may be asked to submit the evidence of your work and meet with your tutor to answer questions about your submission. Please see the canvas topic for further guidance |
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Professional Body requirements |
N/A |
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University regulations |
University’s Academic Regulations Academic Integrity Policy Level and Mark Descriptors |
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Support |
Student Support and Wellbeing Study Guides Skills for Learning – Introduction to Academic Study Skills Academic English Language Skills |
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Date by which feedback will be provided |
Four working weeks after the submission date |
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Feedback format |
Written feedback via canvas |
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Resit details |
Students who need to resubmit will be required to use the feedback provided on the first submission and improve their work based on this feedback. A different colour font should be used to highlight the changed made, so that it is clear how the feedback has been implemented. |
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Business communication skills and knowledge development
A detailed, critical reflection on the development of key business communication skills / knowledge
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30 to >20.0 Pts Outstanding A detailed, critical portfolio has been submitted, clearly evidenced and informed by extensive reading of relevant communication and HR literature. The portfolio provides in-depth discussion of how skills and knowledge have been developed throughout the module. |
20 to >17.0 Pts Very good A very good analysis and assessment of the business communication skills and knowledge developed through the module. The discussion was informed by relevant theory. |
17 to >14.0 Pts Good Overall, the student has analysed three topics in some detail and provided supporting evidence for the claims made. A critical approach has been taken in most parts of the report. Some evidence of reflection is also included, documenting the student's knowledge and skills development |
14 to >11.0 Pts Fair There is discussion of the key business skills / knowledge developed throughout the module. However, some of the discussion is descriptive and is insufficiently detailed. A critical approach to the development of key skills and knowledge would have improved the grade. |
11 to >8.0 Pts Marginal fail The portfolio is largely descriptive and fails to demonstrate an in-depth, critical approach to the development of skills and knowledge. There is some analysis of activities completed through the module but this is brief. There is no reflection on the development / future development of skills / knowledge based on a wider understanding of business communication. |
8 to >0.0 Pts Requires improvement The portfolio is descriptive in its approach and does not discuss relevant activities / skills. There is little evidence of knowledge of business communication or awareness of personal skills to be developed. |
0 Pts No marks |
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Application of theory and models Clear and appropriate application of relevant communication and HR theory and models to explain and analyse experiences / scenarios or skills developed
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30 to >20.0 Pts Outstanding There is a clear explanation, critical analysis and application of relevant communication and HR theory and models to the activities completed and skills developed. A range of theory is included and analysed appropriately, going beyond the reading list. |
20 to >17.0 Pts Very good Evidence of wide reading and appropriate application of relevant HR and communication theory. Clear explanation and analysis of activities and skills. |
17 to >14.0 Pts Good The student has consulted with and understood some key concepts, theory and models covered throughout the module. There is evidence that the student has looked beyond the core reading and conducted additional research. |
14 to >11.0 Pts Fair Some relevant HR and communication theory has been discussed and analysed in relation to the activities and skills developed. There is little evidence that the student has gone beyond the key texts. |
11 to >8.0 Pts Marginal fail There is some evidence of consultation with key texts. There is limited inclusion of relevant theory and models and a lack of application. |
8 to >0.0 Pts Requires improvement There is no evidence of consultation with key academic literature or models and theory discussed within the module. The work is descriptive in nature, rather than providing a critical analysis of the activities. |
0 Pts No marks |
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Critical evaluation and analysis A critical evaluation of business scenarios with relevant, robust recommendations for identifying and addressing issues
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30 to >20.0 Pts Outstanding A full and coherent analysis of the scenarios / activities discussed is provided. As a result of the analysis, clear and robust recommendations and suggestions moving forward are provided. |
20 to >17.0 Pts Very good A detailed analysis is provided and there are appropriate recommendations made for moving forward. |
17 to >14.0 Pts Good The student has analysed specific scenarios and has applied knowledge of relevant theory, models and concepts. This analysis has led to some appropriate and relevant recommendations being made. |
14 to >11.0 Pts Fair There is some analysis of the activities and recommendations for moving forward. However, some recommendations are not informed by the completed analysis. |
11 to >8.0 Pts Marginal fail A brief analysis is provided, although there is a lack of in-depth discussion. Little insight is provided into the activities discussed and how recommendations might be developed. |
8 to >0.0 Pts Requires improvement The activities are discussed in a wholly descriptive way. Some activities have been omitted. |
0 Pts No marks |
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Presentation A well-structured and coherent portfolio which is fully referenced using the University of Wolverhampton’s Harvard referencing style
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10 to >8.0 Pts Outstanding The portfolio is well-written and structured appropriately. All elements of the portfolio are included and addressed in detail. The portfolio is correctly referenced and a full and extensive reference list provided. Appendices are also fully referenced. |
8 to >6.0 Pts Very good The portfolio follows one of the recommended structures / appropriately structured and, overall, is referenced correctly. There are some minor errors and very few spelling / grammatical mistakes. An appropriate reference list is provided. |
6 to >5.0 Pts Good The student has taken time to present the work in a professional manner. There is a clear structure and coherent arguments made. Very few errors with referencing and grammar / spelling. |
5 to >4.0 Pts Fair Some sources of information are not correctly referenced. The portfolio follows an appropriate structure and some minor elements may be missing. The reference list may be incomplete or presented incorrectly. |
4 to >2.0 Pts Marginal fail Some parts of the portfolio are missing or inadequately addressed. Referencing is incomplete or inaccurate and there are spelling / grammatical errors. |
2 to >0.0 Pts Requires improvement The structure is inappropriate, and important sections are missing. There is no reference list and no evidence of referencing within the body of the portfolio. |
0 Pts No marks |
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