404MAN Principles of Sales and Marketing Brief, Coventry University

Assignment Task

• You are required to design a 1000-word (+/-10%) Academic Poster using the marketing concepts and deliver a 10-minute (+/-2 minutes) video-recorded pitch to your company’s promotion campaign manager for the launch of a brand-new service/product. 
• Your choice of organisation should be within the festivals sector: arts, culture and music industry (for example, a new ticket booking system for the upcoming Taylor swift concert) and should be agreed with your tutor.
• Your pitch must highlight how the new product could support the achievement of organisational objectives. You are required to meet all the 4 Module Learning Outcomes (LO) listed below.

Assessed Module Learning Outcomes

The Learning Outcomes for this module align with the marking criteria which can be found at the end of this brief. Ensure you understand the marking criteria to ensure successful achievement of the assessment task.

Completion of this assignment will address the following learning outcomes:

This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website. 

• Demonstrate an understanding of marketing & sales concepts in a diverse changing marketplace.
• Demonstrate marketing theory through the formulation of a marketing plan
• Assess the impact of marketing from a consumer & organisational perspective
• Explore the marketing mix, new product/service process & sales campaigns in different markets. This module has been mapped to CMI 523 -Principles of marketing, products and services CMI Learning Outcomes
• Understand the role of marketing in supporting the achievement of organisational objectives

Upon successful completion of the module and degree program, students may be considered for an additional professional qualification – Level 5 CMI Diploma in Management and Leadership provided the professional standards are met.