| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Coventry University | Module Title | 404MAN Principles of Sales and Marketing |
| Word Count | 1000-word (+/-10%) |
|---|---|
| Assessment Type | Academic Poster and 10 Minutes Video-recorded Pitch |
| Assessment Title | Design a poster and deliver a 10-minute video-recorded pitch |
The poster can be submitted in JPEG format or PDF.
The video pitch should be recorded using Screenpal or an equivalent recorder software tool to ensure good audio and video clarity.
There should be a title page that clearly identifies the following:
Your assignment will be marked by the module team.
Provisional marks will be released upon completion and once internally moderated. Feedback will be provided by the module team alongside grades release.
Students can access their feedback by going to their submission on Aula.
Your provisional marks and feedback should be available within 2 weeks (10 working days). What will I be marked against?
Details of the marking criteria for this task can be found at the bottom of this assignment brief.
The Learning Outcomes for this module align with the marking criteria, which can be found at the end of this brief. Ensure you understand the marking criteria to ensure achievement of the assessment task.
Completion of this assignment will address the following learning outcomes:
This document is intended for Coventry University Group students for their own use in completing their assessed work for this module. It must not be passed to third parties or posted on any website.
Upon successful completion of the module and degree program, students may be considered for an additional professional qualification – Level 5 CMI Diploma in Management and Leadership, provided the professional standards are met.
|
Mark band |
Outcome |
Guidelines |
|
80-100% |
|
1st - Exceptional work with very high degree of understanding, creativity, and critical/analytic skills. Evidence of exceptional research well beyond minimum recommended using a range of methodologies. Exceptional understanding of knowledge and subject-specific theories. Demonstrates creative flair, a high degree of originality and autonomy. |
|
1st |
|
Exceptional ability to apply learning resources. Demonstrates well-developed problem-solving skills. Work completed with very high degree of accuracy and proficiency and autonomy. Exceptional communication and expression, significant evidence of professional skill set. Student evidences deployment of a full range of exceptional technical, including proficiency in the English Language, and/or artistic skills. |
|
70-79% |
|
1st - Excellent work with clear evidence of understanding, creativity and critical/analytical skills. Thorough research well beyond the minimum recommended using methodologies beyond the usual range. Excellent understanding of knowledge and subject-specific theories with evidence of considerable originality and autonomy. |
|
1st |
Meets learning outcomes |
Excellent ability to apply learning resources. Demonstrates consistent, coherent substantiated argument and interpretation. Demonstrates considerable creativity and clear problem-solving skills. Assessment completed with accuracy, proficiency, and considerable autonomy. Excellent communication and expression, some evidence of professional skill set. Student evidences deployment of a highly developed range of technical, including proficiency in the English Language, and/or artistic skills. |
|
60-69% |
|
2:1 - Very good work demonstrating strong understanding of theories, concepts and issues with clear critical analysis. Thorough research, using established methodologies accurately, beyond the recommended minimum with little, if any, irrelevant material present. Very good understanding, evidencing breadth and depth, of knowledge and subject- specific theories with some originality and autonomy. |
|
2:1 |
|
Very good ability to apply learning resources. Demonstrates coherent substantiated argument and interpretation. Demonstrates some originality, creativity and problem-solving skills. Work completed with accuracy, proficiency, and autonomy. Very good communication and expression with evidence of professional skill set. Student has a thorough command of a good range of technical, including proficiency in the English Language, and/or artistic skills. |
|
50-59% |
|
2:2 - Good understanding of relevant theories, concepts and issues with some critical analysis. Research undertaken accurately using established methodologies, enquiry beyond that recommended may be present. Some errors may |
|
2:2 |
|
be present and some inclusion of irrelevant material. Good understanding, with evidence of breadth and depth, of knowledge and subject-specific theories with indications of originality and autonomy. Good ability to apply learning resources. Demonstrates logical argument and interpretation with supporting evidence. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation mostly accurate, proficient, and conducted with some autonomy. Good communication and expression with appropriate professional skill set. Student consistently demonstrates a well-developed range of technical, including proficiency in the English Language, and/or artistic skills. |
|
40-49%
3rd Class |
3rd - Meet the learning outcomes with a basic understanding of relevant theories, concepts and issues. Demonstrates an understanding of knowledge and subject-specific theories sufficient to deal with concepts. Assessment may be incomplete and with some errors. Research scope sufficient to evidence use of some established methodologies. Some irrelevant material likely to be present. Basic ability to apply learning resources. Demonstrates ability to devise and sustain an argument. Demonstrates some originality, creativity and problem-solving skills but with inconsistencies. Expression and presentation sufficient for accuracy and proficiency. Sufficient communication and expression with basic professional skill set. Student demonstrates technical, including a basic level of proficiency in the English Language, and/or artistic skills. |
|
|
0-39%
Fail |
Fails to achieve learning outcomes |
Fail – Outcomes not met. Limited understanding of relevant theories, concepts and issues. Little evidence of research and use of established methodologies. Some relevant material will be present. Deficiencies evident in analysis. Fundamental errors and some misunderstanding likely to be present. Limited ability to apply learning resources. Student’s arguments are weak and poorly constructed. Limited originality, creativity, and struggles with problem-solving skills. Expression and presentation insufficient for accuracy and proficiency. Insufficient communication and expression and with deficiencies in professional skill set. Student demonstrates some deficiencies in technical, including in their use of the English Language, and/or artistic skills. |
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