| Category | Case Study | Subject | Business |
|---|---|---|---|
| University | Leeds Beckett University | Module Title | Corporate Strategy |
| Case Study Title: | Portfolio Case Study And Strategies Evaluation |
| Word Count : | 4,000 words |Semester 1 | 2025 |
Task 1: Portfolio Case 1: External Environment
Case study overview
The Indian pharmaceutical sector holds a significant place in the global market. It is currently ranked third in the world based on production volume. Since 2005, this industry has grown at a rapid pace of around 13% annually. This growth is largely due to high exports—especially generic drugs. In fact, Indian companies export 40% of the generic medicines used in the U.S. (Asianometry, 2022).
Task 1: Portfolio Case 1: External Environment
Case study overview
Tools selection & application
Tool 1: Industry Life Cycle
Tool 2: Porter's Five Forces Framework to evaluate Indian pharmaceutical industry competitiveness
Tool 3: Strategic group analysis: Indian pharmaceutical industry competitors
Tool 4: Blue ocean strategic tool evaluation & CSFS for the Indian pharmaceutical industry
Reflection on analysis
References
Task 2: Portfolio Case 2: Industry Analysis & Competitive Advantage
Case study overview
Tools selection & application
Tool 1: VRIO analysis: Resources competitive advantage
Tool 2: Porter's Generic Strategy Evaluation
Tool 3: Business Model: Canvas
Tool 4: PESTLE: External business environment
Reflection on analysis
References
Task 3:Portfolio Submission 3: Strategic Alliances
Case study overview
Tools selection & application
Tool 1: Portfolio of innovation options
Tool 2: Diffusion "S" curve
Tool 3: Post-acquisition integration matrix
Tool 4: Strategic alliance evolution
Reflection on analysis
References (For Task 3)
Task 4: Portfolio Submission 4: Portfolio Management
Case study overview
Tools selection & application
Tool 1: CAGE Analysis
Tool 2: BCG Matrix
Tool 3: Yip's globalisation framework
Tool 4: The Cultural Web
Reflection on analysis
Case study overview
References (For Task 4)
Task 5: Portfolio Submission 5: Strategic Options Evaluation and Implementation
Tools selection & application
Tool 1: Decision Tree
Tool 2: Balanced Scorecard
Tool 3: TOWS
Tool 4: Strategy Clock
Reference (for task 5)
Task 6: Strategic Option Development
Task 7: SAFE Evaluation Framework
Task 8: Artificial Intelligence (AI) reflective statement about the strategic direction the company should take in relation to your analysis
Task 9: Critique of the AI statement
Reference
Appendix
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