Marketing and the Business Environment: Holistic Marketing in Practice Report Assignment

Published: 06 Feb, 2025
Category Assignment Subject Marketing
University London School of Business and Finance Module Title Marketing and the Business Environment

Your Task

‘The holistic marketing concept is based on the development, design, and implementation of marketing programmes, processes, and activities that recognise their breadth and interdependencies. Holistic marketing acknowledges that everything matters in marketing—and that a broad, integrated perspective is often necessary.

Holistic marketing thus recognises and reconciles the scope and complexities of marketing activities’ (Kotler and Keller, 2015). Holistic marketing at the Bayer Group. You are a marketing consultant who has been commissioned to develop an internal report for the Bayer Group.

 holistic marketing concept is based on the development design

1. Holistic marketing

Based on the authoritative and credible secondary sources you can research, critically evaluate whether the Bayer Group can be described as being a ‘holistic marketing organisation’ according to Kotler and Keller’s schematic overview of the four broad components characterising holistic marketing (Kotler and Keller, Fig. 1.3., 2015).

Holistic marketing

2.  Factors in the global environment

Outline what you consider to be the three most significant factors facing the Bayer Group in the global business environment in the next five years. You must fully justify the reasons for your shortlist.
(25marks) [LO2, LO3]

3. Strategic marketing at product level

Choose one Bayer product from the current portfolio (https://www.bayer.com/en/products/products-from-A-to-Z). Recommend how the Bayer Group’s product marketing team could use strategic marketing theories, models, and concepts (such as segmentation, targeting, positioning, push vs. pull marketing, marketing mix) to best promote its product in the national market in which you live in 2024/25. You can assume that your chosen product would be approved in your national market. [LO1, LO4]

4. Your recommendations at organisational level

Based on your analysis in task 2, provide recommendations for the Bayer Group. Consider how it can leverage opportunities in the changing global business environment by capitalising on its own capabilities and on strengths and opportunities within its supply chain, and how it can communicate its value proposition more effectively across global markets.

Learning Outcomes

On successful completion of this assignment, you will be able to:

  1. Critically evaluate and analyse the principles of marketing.
  2. Summarise and critically assess the key factors affecting business performance in international markets.
  3. Critically analyse and appraise the impact of emerging issues on international marketing activities.
  4. Analyse and synthesise the elements of the marketing mix and the role of different elements in achieving marketing objectives.
  5. Evaluate the importance of an appropriate marketing response of an organisation to global external forces in the marketplace. measurement and control.

Looking for expert help with your Marketing and the Business Environment: Holistic Marketing in Practice Assignment? Our Assignment help UK service is here to provide you with top-notch assistance. Whether you need guidance with your marketing assignments or require report writing help services, we’ve got you covered. Our team of experienced writers can deliver tailored, plagiarism-free content to boost your academic performance. Need some inspiration to get started? We offer free assignment examples that give you a clear understanding of the concepts. Don’t let your assignments stress you out—reach out to us and get quality work that aligns with your academic goals!

5K5Z0009 Financial Reporting and Assurance Assignment Brief | MMU

5K5Z0009: For this assignment, you need to prepare a report on the analysis of the financial reports and assurance implications of JD Sports Fashion Plc for year ended 29th January 2024 (Annual Report and Accounts 2024).

7CI022 Database Systems & Security Coursework Assignment Brief | University Of Wolverhampton

You are required to design and implement a database system for an application area of your choice. For example, it could be a booking type application or an order processing type system (but other suggestions are welcome!).

ACCT11046 Corporate Finance T2 Assignment Brief

ACCT11046 : GreenTech Innovations Ltd. is a small-to-medium enterprise (SME) based in the UK, specializing in renewable energy solutions. The company has been operational for five years and is looking to expand its operations.

6G7V0031: Advanced Network Security Assignment Brief | MMU

6G7V0031: Assignment Tasks: In this assignment, you will identify one of the cybersecurity state-of-the-art topics of your choice. You will create a technical report, critically analysing the latest research articles under the chosen topic.

TLH 219 Meetings, Incentives, Conferences & Exhibitions Assessment Brief

Knowledge of the experiential nature of the MICE sector. Knowledge of the changing nature of the business consumer and marketplace. The ability to situate MICE within the contemporary commercial context. The ability to critically discuss the role of MICE within the wider tourism, events and hospitality industry.

MSB026-6 - Business Sustainability in Practice Assignment 2 Brief | University of Bedfordshire

MSB026-6 - Business Sustainability in Practice, Comprehensive research and enquiry to investigate current sustainability challenges for businesses and organisations, including critical engagement with theories, frameworks and systems in pursuit of effective

SHR016-3 Strategic Management for Business Assignment 01 Brief | University of Bedfordshire

In this assessment task, you will assume the role of a strategic analyst for a real-world company. Your task is to analyze the company's current strategic position and propose recommendations to improve its competitive advantage. This assessment will help you apply the strategic concepts and frameworks covered in the course to a real-world scenario.

SRQ762:Cost Planning Assignment 1 Brief- Deakin University

Solved Questions 1. Describe the objectives and types of cost planning techniques that may be used at the briefing stage of the development of the office building project, and discuss their advantages and disadvantages.

COSC 4364 Numerical Methods Assignment 3 Brief 2025

The working code needs to be submitted together with clear instructions on how to run the code (if necessary) to receive credit. The code must contain comments briefly describing the steps you implement. Write the scripts by hardcoding the inputs according to the problem. DO NOT write scripts that expect user input.

MC6094QA Fashion Marketing Communications in Practice (Fashion Context)Assignment 2 Brief | LMU

Solved: MC6094QA Fashion Marketing Communications in Practice, You are required to develop a report for an Integrated Marketing Communication plan for the fashion brand chosen from your first presentation. The communication plan needs to cover the period January-March and/or April-June 2025.

Online Assignment Help in UK