BTM6GSM Global Strategic Management Assignment 1 Case Study Report Example

Published: 27 Feb, 2025
Category Assignment Subject Management
University Canterbury Christ Church University Module Title BTM6GSM Global Strategic Management
Word Count 4,000 words
Assessment Type Case Study (Report)
Assessment Title Assignment No: 1
Academic Year 24-2025

Overview of BTM6GSM Case Study

Aims and objectives The aim of the case study report is to explore the different contexts of strategic management of global tourism organisations and the recommendations for potential future actions in the industry. It aims to identify the case study of Airbnb and how they have become global with their tourism choices and competitiveness in the market.

Table of Contents

Introduction 
Aims and objectives
Definition
Ploy:
Pattern:
Perspectives: 
Challenges 
Conclusion 
Recommendations for future strategy

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