Category | Assignment | Subject | Management |
---|---|---|---|
University | Canterbury Christ Church University | Module Title | BTM6GSM Global Strategic Management |
Word Count | 4,000 words |
---|---|
Assessment Type | Case Study (Report) |
Assessment Title | Assignment No: 1 |
Academic Year | 24-2025 |
Aims and objectives The aim of the case study report is to explore the different contexts of strategic management of global tourism organisations and the recommendations for potential future actions in the industry. It aims to identify the case study of Airbnb and how they have become global with their tourism choices and competitiveness in the market.
Introduction
Aims and objectives
Definition
Ploy:
Pattern:
Perspectives:
Challenges
Conclusion
Recommendations for future strategy
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