| Category | Report | Subject | Marketing |
|---|---|---|---|
| University | London South Bank University | Module Title | MMP_5_MRE Media Relations |
| Word Count | 2000 (+/- 10%) |
|---|---|
| Assessment Type | Report |
| Assessment Title | Individual Campaign Report |
| Academic Year | 2024-25 |
Executive Summary The aim of THE NEST's campaign is to increase its marketplace proportion and promote environmentally accountable commercial enterprise practices. THE NEST is a pioneer in sustainable children's clothing. Utilising a complete technique that make use of the PESO model, the campaign specializes in tailored communication to promote engagement and brand popularity. Increasing brand focus, encouraging use of sustainability resources, and supporting clients in imposing sustainable product strains are a number of the principal desires.
1. Background............................................................................................................................4
2. Situation Analysis..................................................................................................................4
3. Ongoing Trends......................................................................................................................6
4. Research & Theory................................................................................................................7
5. Stakeholders & Audiences.....................................................................................................7
6. Campaign Aim and Objectives..............................................................................................8
7. Strategy..................................................................................................................................8
8. Tactics....................................................................................................................................9
9. Budget and Timelines.............................................................................................................9 Budget....................................................................................................................................9 Timeline...............................................................................................................................10
10. Evaluation..........................................................................................................................10
11. References..........................................................................................................................11
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