Category | Assignment Example | Subject | Marketing |
---|---|---|---|
University | Ulster University | Module Title | MKT724 Global Marketing |
Global marketing is an important and this study will discuss and explore the macro and micro environment of Hilden Brewery that will select the specific market entry strategy for entering in India and maximizing profits and market revenue......View More
Introduction
Overview of Company
Competition in Brewery market
STP (Segmentation, Targeting and Positioning)
Product/Packaging adaptations
Pricing Strategy
Marketing and Communications Plan
Choice and evaluation of international market entry strategy
Recommendations
Conclusion
Reference List
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