Abstract
The purpose of the study was to assess how brand positioning in the UK is affected by increasing social media awareness. Utilising an organised review survey given to 100 members in the UK, the review utilised a quantitative exploration plan............ View More.
Table of Contents
Chapter 1. Introduction
- 1.1 Chapter Overview
- 1.2 Background
- 1.3 Research Aim and Objectives
- 1.4 Research Questions
- 1.5 Research Rationale
- 1.6 Research Significance
- 1.7 Chapter Summary
Chapter 2. Literature Review
- 2.1 Chapter Overview
- 2.2 Theoretical Analysis
- 2.3 Empirical Review
- 2.4 Literature Gap
- 2.5 Conceptual Framework
- 2.6 Chapter Summary
Chapter 3. Methodology
- 3.1 Chapter Introduction
- 3.2 Research Approach
- 3.3 Research Method
- 3.4 Research Participants
- 3.5 Research Design
- 3.6 Reliability and Validity
- 3.7 Data Analysis
- 3.9 Ethical Consideration
- 3.10 Chapter Summary
Chapter 4. Result and Findings
- 4.1 Chapter Introduction
- 4.2 Statistical Analysis
- 4.4 Survey Analysis
- 4.5 Chapter Summary
Chapter 5. Discussion
- 5.1 Chapter introduction
- 5.2 The influence of social media advertising on brand awareness
- 5.3 Challenges to make social media awareness effective for brand positioning in the UK.
- 5.4 The influence of brand awareness and image advertising on brand attitude
- 5.4 Chapter Summary
Chapter 6. Conclusion and Recommendation
- 6.1 Chapter Introduction
- 6.2 Linking with Objectives
- 6.3 Recommendations
- 6.4 Limitations of the Study
- 6.5 Summary of Findings
- 6.6 Chapter Summary
Chapter 7. References
Appendix 92
Table of Figures
- Figure 1 Share of marketers on social media
- Figure 2: Top visible brands on social media
- Figure 3 Social media marketing activities on brand equity
- Figure 4: Challenges of social media awareness on brand position
- Figure 5 Key Concepts of Brand Equity
- Figure 6 Strategies for Brand Positioning
- Figure 7 Conceptual Framework
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