Word count: 16901
Introduction
This research project explores the impact of digital marketing strategies on brand management in the UK, focusing on email marketing, social media marketing, and artificial intelligence. It examines how these strategies enhance customer engagement, sales, and brand value in a competitive market. The dissertation highlights the growing importance of digital marketing for maintaining a competitive edge. This is a sample, and to receive the original work, students must register for expert support.
Table of Contents 
Chapter 1: Introduction
Introduction to chapter
Background of the Research
Research Aim 
Research Objectives 
Research Questions
Rationale
Problem statement 
Scope of the research
Structure of the dissertation 
Summary of the Chapter 
Chapter 2: Review of Literature
Introduction to chapter 
Impact of Digitization on the Fashion Industry
Brand Management in the Digital Age 
The Role of Digital Marketing in the Fashion Industry
Analysis of Consumer Behavior in the Digital Fashion Market
E-Commerce Platforms and Their Influence on Fashion Retail
Digital Transformation of Zara
Relationship Between Brand Equity and Digital Presence
Conceptual framework 
Theoretical Framework for Digital Transformation in the Fashion Industry 
Research gap 
Summary to chapter 
Chapter 3: Research Method
Introduction
Research Philosophy
Research Approach 
Research Design 
Research Choice
Data Collection
Research strategy
Sampling
Data Analysis
Inclusion and Exclusion Criteria
Ethical Consideration 
Chapter Summary 
Chapter 4: Data Analysis
Introduction 
Survey Analysis
Summary 
Chapter 5: Discussion 
Introduction 
Discussion on survey findings 
Summary
Chapter 6: Conclusion and Recommendations 
Conclusion
Recommendations 
Research Limitation
Future Implications 
References
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