Category | Assignment | Subject | Management |
---|---|---|---|
University | BPP Business School | Module Title | Leading Through Digital Disruption |
Word Count | 1000 Words |
---|---|
Assessment Type | Formative |
Assessment Title | Case For Change Report: ARY News |
The aim of the following report is to present “a case for change report” designed for a media and entertainment (M&E) organisation of choice in this assignment, ARY News. The Pakistani-based private TV Network has to be assessed in this report from the perspective of a senior digital project manager in identifying the core opportunities and challenges...................View More.
1.0 Introduction
2.0 Opportunities and Challenges Overview
2.1 Digital transformation objectives for ARY News
2.2 Opportunities Listed
2.2.1 The rise in Generative AI
2.2.2 Personalised user services
2.2.3 Potential in new revenue streams
2.3 Challenges Identified
2.3.1 Challenges in security obligations and data privacy concerns
2.3.2 Skill gaps in the current workforce
3.0 Implementing Disruptive Technologies
3.1 Implementation of workforce training for Artificial Intelligence (AI) and Machine Learning (ML) algorithms
3.2 Adoption of the Digital Business Agility Model to enhance creative business value
4.0 Conclusion
5.0 References
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