Leading Through Digital Disruption Coursework 11 Formative Assessment Brief  | BPP

Published: 18 Aug, 2025
Category Assignment Subject Management
University BPP Business School Module Title Leading Through Digital Disruption
Word Count 1000 Words
Assessment Type Formative
Assessment Title Coursework

1. General Assessment Guidance

  • Your formative assessment for this module is made up of this 1 submission, which accounts for 0% of your final module mark. Its purpose is formative rather than summative.
  • The deadline for submission is shown on the submission link. Please note that late submissions will not be marked.
  • You are required to submit all elements of your assessment in one Word document, via the Hub Assessment area. Only submissions made via the specified mode will be accepted, and hard copies or any other digital form of submissions (such as via email or pen drive, etc.) will not be accepted.
  • For coursework, the submission word limit is 1000 words, excluding your list of references. You must comply with the word count guidelines. You may submit fewer than 1000 words, but not more. Word Count guidelines can be found on the assessments tab of your module.
  • Include your name and student registration number (SRN), which will ensure your submission is recognised in the marking process.
  • You are required to use only the Harvard Referencing System in your submission. Any content that is already published by other author(s) and is not referenced will be considered as a case of plagiarism.
  • You can find further information on Harvard Referencing in the online library on The Hub (Found via Help&Support).
  • BPP University has a strict policy regarding the authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and MOPP, which are available on The Hub in the Academic Registry section (Found via Help&Support).
  • You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

2. Formative Assessment Brief

By completing this assessment, you will achieve the following learning outcomes (LOs):

  • LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.
  • LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times.

Assessment Scenario

For this assignment, you have recently joined a media and entertainment (M&E) organisation of your choice as the new Senior Digital Project Manager, responsible for the Asia–Pacific (APAC) business activities. As a Senior Digital Project Manager, you will be in charge of helping your organisation use digital information and advanced technologies, such as the cloud, artificial intelligence (AI), machine learning, automation, IoT, mobile and social media, to create business value.

As part of your new role, the Board of Directors have tasked you to produce a “Case for Change Report'' designed to evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge in a disruptive M&E market. This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your project in the future.

Below are some examples of M&E organisations operating in a domestic and international market. Please feel free to use an organisation that you are most familiar with and do not limit yourself to the following 9 M&E groups.

Leading Through Digital Disruption Coursework 11 Formative Assessment Brief

Task 1: Opportunities and Challenges Overview (LO1)

Critically review key opportunities and challenges your chosen M&E organisation is facing in the current complex digital disruption environment.

  • Your analysis for Task 1 should be critical - you can include some digital transformation objectives that can support key departments such as operation, ICT, and marketing to achieve a Pass grade. Students are encouraged to use examples to reinforce their arguments for Merit. For Distinction and High Distinctions, students should evidence the use of extensive personal research which has been thoroughly critically evaluated.

Task 2: Implementing Disruptive Technologies (LO2)

Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation by means to sense changes, make informed decisions, and adjust quickly in the highly disruptive market.

  • To support your argument, please use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint – see the diagram below. Some key emerging technologies to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT, Extended Reality, etc.

Leading Through Digital Disruption Coursework 11 Formative Assessment Brief  | BPP

Structure and References

  • Structure is in line with the given instructions.
  •  Report must be written in 3rd person.
  • Give a professional appearance with consistent formatting.
  • Spelling and grammar are correct.
  • Each page has a page number in the Footer.
  • Any tables or figures are correctly labelled.
  • Tables and figures do not cross boundaries, unless necessary.
  • Properly cite your sources in the text and the list of references.

Marking Guide

Assignment Task

Fail (0-39%)

Low Fail (40-49%)

Pass (50-59%)

Merit (60-69%)

Distinction (70-79%)

High Distinction (80-

100%)

LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption.

Guidelines

Critically review key opportunities and challenges your chosen M&E organisation is facing in the current complex digital disruption environment.

NB: Your analysis for Task 1 should be critical - you can include some digital transformation initiatives that can support key departments such as operation, ICT, and marketing.

 

Weak and often implicit knowledge base of wider technological challenges faced by your organisation. The paper contains weak and incorrect discussions on the impact of digital disruption within your chosen

organisation

Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital disruption challenges. More clarity and precision of technological challenges thoughts and practices related digital transformation

were missing.

Satisfactory knowledge and identification of a range of internal and external technological threats.

Satisfactory approach, focusing on key areas of the organisation such as operation, marketing, consumer insight or data

visualisation

Good knowledge and application of current and emerging thoughts on digital transformation threats and opportunities. Good knowledge base, exploring and analysing internal and external threats and technological challenges. Good presentation and

justification of the

Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities.

Detailed explanation of what factors are driving the

organisation’s

technological

challenges

Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities.

Detailed explanation of what factors are driving the

organisation’s

technological

 

market. Weak objectives and evaluation of digital transformation – no proposal given.

Limited identification of a range of internal and external threats of digital technologies.

Limited identification and discussion of clear digital transformation objectives.

challenges. Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation objectives.

organisation’s technological challenges which clearly link to the factors driving this transformation.

Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation.

underpinned with relevant reference sources. Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need.

Detailed presentation and justification of the organisation’s technological challenges which clearly link to the factors driving this transformation. Able to employ critical analysis on some of the most recent digital initiatives run by different companies. Excellent presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation.

challenges underpinned with relevant reference sources. Outstanding knowledge base, exploring and analysing internal and external threats and technological challenges need.

Detailed presentation and justification of the organisation’s technological challenges which clearly link to the factors driving this transformation. Able to employ critical analysis on some of the most recent digital initiatives run by different companies.

Outstanding detailed presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this

transformation. The

 

 

 

 

 

 

paper can be used as an outstanding exemplar.

LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times.

Guidelines:

·         Use the Digital Business Agility Model (Hyperawareness, Make Informed Decisions and Fast Execution).

·         Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation by means to sense changes, make informed decisions, and adjust quickly in the highly disruptive market – these technologies must include all 3 features of the Digital Business Agility model which will help the organisation to detect changes, make informed decisions, and process data fast.

·         For a high mark, you must bring really case examples to support your arguments

 

Weak often implicit knowledge use of a wide range of personal research. Lack of theories and applications of the digital disruption. Failed to propose any digital technologies to sense changes, make informed decision and adjust to change

e.g. : IoT, AI-

Limited often implicit knowledge use of a wide range of personal research. Limited use of theories and applications of the digital disruption. Brief discussion and proposal of digital technologies to sense changes, make informed decision and adjust to change e.g. : IoT, AI-Machine

Learning, VR, AR,XR

Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model.

Satisfactory critical

Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Models. Good knowledge base, each component of the Digital Business Agility Models is presented in detail.

Good knowledge of

Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Models. Excellent knowledge base, each component of the Digital Business Agility Models is presented in detail. Excellent knowledge and

evidence of multiple

Outstanding knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Model. Outstanding knowledge base, each component of the Digital Business Agility Models is presented in detail. Each

component of the

 

Machine Learning, VR, AR,XR Robotic Process Automation (RPA) ect... Largely descriptive and lack of reasoned judgements.

Weak application of the Digital Business Agility Models.

Robotic Process Automation (RPA) ect... Largely descriptive and lack of reasoned judgements. Weak application of the Digital Business Agility Models.

Limited advice on the initiatives and technologies and how to develop the three components of the Digital Business Agility Models.

evaluation with solid and reasoned judgements.

Satisfactory evaluate and recommendation of 3 disruptive technologies. The paper does demonstrate a satisfactory knowledge and application the Digital Business Agility Models.

Clear advice provided to the organisation with at least one initiative and one digital technology for each component of the Digital Business Agility Models.

various innovative technologies reinforced with the use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Modes. Good knowledge base, exploring and analysing emerging technologies, its theory and ethical issues with considerable originality and autonomy. Student shows good level of critical discussion and apply the concept to the chosen company.

innovative technologies. Excellent use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically.

Excellent knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and application of emerging technologies concept to the chosen company. Arguments are supported with academic literature and real case examples.

Digital Business Agility Models is presented in detail. Outstanding knowledge and evidence of multiple innovative technologies.

Outstanding use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically.

Outstanding knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and application of emerging technologies concept to the chosen company. All Arguments are supported with

academic literature

 

 

 

 

 

 

and real case examples. The paper can be used as an

outstanding exemplar.

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