Category | Assignment | Subject | Management |
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University | BPP Business School | Module Title | Leading Through Digital Disruption |
Word Count | 1000 Words |
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Assessment Type | Formative |
Assessment Title | Coursework |
By completing this assessment, you will achieve the following learning outcomes (LOs):
For this assignment, you have recently joined a media and entertainment (M&E) organisation of your choice as the new Senior Digital Project Manager, responsible for the Asia–Pacific (APAC) business activities. As a Senior Digital Project Manager, you will be in charge of helping your organisation use digital information and advanced technologies, such as the cloud, artificial intelligence (AI), machine learning, automation, IoT, mobile and social media, to create business value.
As part of your new role, the Board of Directors have tasked you to produce a “Case for Change Report'' designed to evaluate and recommend changes that the organisation must implement by means to maintain a competitive edge in a disruptive M&E market. This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your project in the future.
Below are some examples of M&E organisations operating in a domestic and international market. Please feel free to use an organisation that you are most familiar with and do not limit yourself to the following 9 M&E groups.
Critically review key opportunities and challenges your chosen M&E organisation is facing in the current complex digital disruption environment.
Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation by means to sense changes, make informed decisions, and adjust quickly in the highly disruptive market.
Assignment Task |
Fail (0-39%) |
Low Fail (40-49%) |
Pass (50-59%) |
Merit (60-69%) |
Distinction (70-79%) |
High Distinction (80- 100%) |
LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption. |
Guidelines Critically review key opportunities and challenges your chosen M&E organisation is facing in the current complex digital disruption environment. NB: Your analysis for Task 1 should be critical - you can include some digital transformation initiatives that can support key departments such as operation, ICT, and marketing. |
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Weak and often implicit knowledge base of wider technological challenges faced by your organisation. The paper contains weak and incorrect discussions on the impact of digital disruption within your chosen organisation |
Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital disruption challenges. More clarity and precision of technological challenges thoughts and practices related digital transformation were missing. |
Satisfactory knowledge and identification of a range of internal and external technological threats. Satisfactory approach, focusing on key areas of the organisation such as operation, marketing, consumer insight or data visualisation |
Good knowledge and application of current and emerging thoughts on digital transformation threats and opportunities. Good knowledge base, exploring and analysing internal and external threats and technological challenges. Good presentation and justification of the |
Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Detailed explanation of what factors are driving the organisation’s technological challenges |
Outstanding knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Detailed explanation of what factors are driving the organisation’s technological |
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market. Weak objectives and evaluation of digital transformation – no proposal given. |
Limited identification of a range of internal and external threats of digital technologies. Limited identification and discussion of clear digital transformation objectives. |
challenges. Satisfactory academic/intellect ual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation objectives. |
organisation’s technological challenges which clearly link to the factors driving this transformation. Good presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
underpinned with relevant reference sources. Excellent knowledge base, exploring and analysing internal and external threats and technological challenges need. Detailed presentation and justification of the organisation’s technological challenges which clearly link to the factors driving this transformation. Able to employ critical analysis on some of the most recent digital initiatives run by different companies. Excellent presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. |
challenges underpinned with relevant reference sources. Outstanding knowledge base, exploring and analysing internal and external threats and technological challenges need. Detailed presentation and justification of the organisation’s technological challenges which clearly link to the factors driving this transformation. Able to employ critical analysis on some of the most recent digital initiatives run by different companies. Outstanding detailed presentation and justification of the organisation’s digital transformation objectives which clearly link to the factors driving this transformation. The |
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paper can be used as an outstanding exemplar. |
LO2: Understand how to sense changes, make informed decisions and adjust quickly in highly disruptive times. |
Guidelines: · Use the Digital Business Agility Model (Hyperawareness, Make Informed Decisions and Fast Execution). · Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation by means to sense changes, make informed decisions, and adjust quickly in the highly disruptive market – these technologies must include all 3 features of the Digital Business Agility model which will help the organisation to detect changes, make informed decisions, and process data fast. · For a high mark, you must bring really case examples to support your arguments |
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Weak often implicit knowledge use of a wide range of personal research. Lack of theories and applications of the digital disruption. Failed to propose any digital technologies to sense changes, make informed decision and adjust to change e.g. : IoT, AI- |
Limited often implicit knowledge use of a wide range of personal research. Limited use of theories and applications of the digital disruption. Brief discussion and proposal of digital technologies to sense changes, make informed decision and adjust to change e.g. : IoT, AI-Machine Learning, VR, AR,XR |
Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model. Satisfactory critical |
Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Models. Good knowledge base, each component of the Digital Business Agility Models is presented in detail. Good knowledge of |
Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Models. Excellent knowledge base, each component of the Digital Business Agility Models is presented in detail. Excellent knowledge and evidence of multiple |
Outstanding knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Model. Outstanding knowledge base, each component of the Digital Business Agility Models is presented in detail. Each component of the |
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Machine Learning, VR, AR,XR Robotic Process Automation (RPA) ect... Largely descriptive and lack of reasoned judgements. Weak application of the Digital Business Agility Models. |
Robotic Process Automation (RPA) ect... Largely descriptive and lack of reasoned judgements. Weak application of the Digital Business Agility Models. Limited advice on the initiatives and technologies and how to develop the three components of the Digital Business Agility Models. |
evaluation with solid and reasoned judgements. Satisfactory evaluate and recommendation of 3 disruptive technologies. The paper does demonstrate a satisfactory knowledge and application the Digital Business Agility Models. Clear advice provided to the organisation with at least one initiative and one digital technology for each component of the Digital Business Agility Models. |
various innovative technologies reinforced with the use of extensive personal research which has been thoroughly evaluated and applied to the Digital Agility Modes. Good knowledge base, exploring and analysing emerging technologies, its theory and ethical issues with considerable originality and autonomy. Student shows good level of critical discussion and apply the concept to the chosen company. |
innovative technologies. Excellent use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Excellent knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and application of emerging technologies concept to the chosen company. Arguments are supported with academic literature and real case examples. |
Digital Business Agility Models is presented in detail. Outstanding knowledge and evidence of multiple innovative technologies. Outstanding use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Outstanding knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and application of emerging technologies concept to the chosen company. All Arguments are supported with academic literature |
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and real case examples. The paper can be used as an outstanding exemplar. |
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