| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | Module Title | Consumer Behaviour Assignment |
Glossier, a blog-born organisation for beauty products, has grown right into a digitally-first enterprise titan inside the makeup area. Developing skin care, cosmetics, and body care products that support beauty in real life and use digital systems to engage directly with clients is the firm's main business (Saputra et al., 2020). Glossier was selected because of its modern methods of digital marketing and interaction with the consumer, which encompass influencer relationships, e-commerce, and social media usage to create a brand that connects with its goal demographic. . Central to Glossier's digital marketing prowess is its adept use of social media. Platforms like Instagram, Twitter, and YouTube function as the brand's canvas, where it paints a narrative, that is both aspirational and possible (Bastrygina et al., 2024). The dynamics of the digital environment play an important role in shaping consumer attitudes towards brands. The brand’s success in this area is largely due to its ability to adapt and be creative in these rapidly shifting landscapes.
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