Category | Report Writing | Subject | Management |
---|---|---|---|
University | University of Bolton | Module Title | BMP6003 International HRM |
The report mentions a thorough evaluation of IHRM policies and standards to be followed by Starbucks which is a multinational coffeehouse chain based in the U.S.A. and planning to expand its business into Cuba lacks its presence to date. Advantages related to HRM and cultural contexts such as market growth and expansion potential, sustainable business conduction, learning and development, innovations and cultural diversity levels, community engagement, and brand loyalty, to be availed by Starbucks post expanding into Cuba, are highlighted within the report. Strategies including adaptation towards local cultural sensitivity, acquisition of talents and development, maintaining compliance with local regulations and laws, following flexible managerial decision-making process, prioritizing employee satisfaction, suitable for Starbucks to ensure successful business entry and growth within the Cuban market are highlighted within the report. However, the economic scenario of Cuba indicates threats regarding economic growth to be faced by Starbucks post entering into Cuba due to the slow GDP growth rate and high inflation rate causing them, to invest heavily to source raw materials from the country's suppliers.
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