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The customer decision journey is considered one of the most important aspects of marketing, as it is necessary for comprehending and enhancing the customer's experience at various touchpoints. CDJs do have different characteristics in the digital world. In this course, foundations are established by defining techniques and theories of digital marketing analytics, and subsequently providing practical ways to apply digital information to real business problems. The usual procedure of doing digital marketing analytics is highlighted in the course.

MKT724 Assignment: Global marketing is an important and this study will discuss and explore the macro and micro environment of Hilden Brewery that will select the specific market entry strategy for entering

In this study, the marketing plan for 50 Kalo is developed, which is a small firm based in London, UK. Limited digital presence and stiff competition are the major challenges faced by the company.

Pizza Hut was started in 1958 by brothers Dan and Frank Carney of Wichita. Pizza Hut restaurants put a lot of effort into providing the greatest products and services to their patrons.

London Fashion Week is one of the most recognised events globally that offers a hub for the celebration of fashion, art, and culture.