2210 MSc/PGDip IHM Rooms Revenue Case Study – The Royal Vista Hotel

ASSIGNMENT TASK:

As the new Rooms Division Manager of The Royal Vista Hotel, the board of directors have asked you to formulate a strategy to drive strong rooms revenue growth for this hotel.

Write a brief introduction (150 words) to the assignment followed by the tasks below:-

1 Motivation (200 words) – Explain the dynamic pricing concept to the board of directors at The Royal Vista Hotel and motivate why this should be a critical consideration for achieving profitable room sales.

2. Investigation (650 words) – Identify and discuss essential factors to consider when implementing.

dynamic pricing at The Royal Vista Hotel. Use relevant evidence to support the investigation. 

3. Strategy (650 words) – Consider how the hotel can use distribution systems to expand its reach, 

enhance visibility ensure a growth in their market share and increase occupancy levels.

4. Attraction (200 words) - Propose tactics that The Royal Vista Hotel can use to maximise future sales and occupancy rates. 

Complete your work with an appropriate summary (150 words).

Learning Outcomes

1. Evaluate the implementation of a range of strategies and practices in achieving profitable room sales

2. Critically analyse the pricing and distribution systems used within the industry and develop clear understanding of rooms rate management