| Category | Coursework | Subject | Management |
|---|---|---|---|
| University | Bpp University | Module Title | Leading Through Digital Disruption |
This module is assessed through one graded element. You must achieve at least 50% to pass this module.
By completing this assessment, you will have addressed following learning outcomes (LOs):
For this assignment, you have recently joined an international automative organisation of “your choice” as the new Senior Digital Project Manager, responsible for the Asia–Pacific (APAC) business activities. As a Senior Digital Project Manager, you will be in charge with helping your organisation to use digital information and advanced technologies, such as the cloud, artificial intelligence (AI), machine learning, automation, and IoT to create business value.
As part of your new role, the Board of Directors have tasked you to produce a “Future Trend Report'' designed to evaluate and recommend changes that the organisation must implement to maintain a competitive edge in a disruptive automative industry. This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.
Below are some examples of automative organisations operating in a domestic and international market. Please feel free to use an organisation that you are most familiar with and do not limit yourself to the below 6 automative groups.
Critically review key opportunities and challenges your chosen automative organisation is facing in the current complex digital disruption environment.
9˙.•„: Your analysis for Task 1 should be critically evaluated - you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. Students are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, students should evidence the use of extensive personal research which has been thoroughly critically evaluated.
Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation to sense changes, make informed decisions, and adjust quickly in the highly disruptive market.
•.˙9„: To support your arguments, please use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint – see the diagram below. Some key emerging technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT and Extended Reality.
Source: Digital Business Model by the Global Center for Digital Business Transformation, 2018
When implemented purposefully, digital culture can drive sustainable action and create value for all stakeholders. Subsequently, Task 3 requires you to analyse and conceptualise a strong digital culture approach that your organisation can adopt by using digital tools and data-powered insights. This should help with driving decisions and customer-centricity while innovating and collaborating across the organisation.
9•.˙„: Please support your argument with references to academic literature and real-life examples. You should use the 4 Pillars of Digital Culture or other relevant models as a guide to drive your analyses and recommendations.
Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop further to support digital transformation and increase team collaboration throughout the organisation.
9•.˙„: You have been introduced to concepts such as hyperaware agile leaders, ethical-tech leaders, people-oriented leadership, agile leadership and the 6 Goleman leadership styles. Therefore, these might provide part of your potential proposal. However, any other relevant response is still valid.
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