Category | Assignment | Subject | Management |
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University | BPP University | Module Title | Leading Through Digital Disruption |
Word Count | 2,500 wordS |
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Assessment Type | Summative Assessment CW31 |
This module is assessed through one graded element. You must achieve at least 50% to pass this module.
By completing this assessment, you will have addressed following learning outcomes (LOs):
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Hire Assignment Helper Now!For this assignment, you have recently joined an international automative organisation of “your choice” as the new Senior Digital Project Manager, responsible for the Asia–Pacific (APAC) business activities. As a Senior Digital Project Manager, you will be in charge with helping your organisation to use digital information and advanced technologies, such as the cloud, artificial intelligence (AI), machine learning, automation, and IoT to create business value.
As part of your new role, the Board of Directors have tasked you to produce a “Future Trend Report'' designed to evaluate and recommend changes that the organisation must implement to maintain a competitive edge in a disruptive automative industry. This is your opportunity to demonstrate your capability and give your employer the confidence to let you run your own project in the future.
Below are some examples of automative organisations operating in a domestic and international market. Please feel free to use an organisation that you are most familiar with and do not limit yourself to the below 6 automative groups.
Critically review key opportunities and challenges your chosen automative organisation is facing in the current complex digital disruption environment.
9Ë™.•„: Your analysis for Task 1 should be critically evaluated - you must include some digital transformation objectives that can support key departments such as operations, ICT, and marketing to achieve a Pass grade. Students are encouraged to use examples to reinforce your arguments for Merit. For Distinction and High Distinctions, students should evidence the use of extensive personal research which has been thoroughly critically evaluated.
Evaluate and propose two (2) disruptive technologies and techniques that can be adopted by your chosen organisation to sense changes, make informed decisions, and adjust quickly in the highly disruptive market.
•.Ë™9„: To support your arguments, please use the Digital Business Agility Model (i.e., hyperawareness, make informed decisions and execute fast) as a blueprint – see the diagram below. Some key emerging technologies that you may wish to consider are Artificial Intelligence & Machine Learning, 5G Connectivity, IoT and Extended Reality.
Source: Digital Business Model by the Global Center for Digital Business Transformation, 2018
When implemented purposefully, digital culture can drive sustainable action and create value for all stakeholders. Subsequently, Task 3 requires you to analyse and conceptualise a strong digital culture approach that your organisation can adopt by using digital tools and data-powered insights. This should help with driving decisions and customer-centricity while innovating and collaborating across the organisation.
9•.Ë™„: Please support your argument with references to academic literature and real-life examples. You should use the 4 Pillars of Digital Culture or other relevant models as a guide to drive your analyses and recommendations.
Analyse and propose two (2) appropriate digital leadership styles that your organisation should develop further to support digital transformation and increase team collaboration throughout the organisation.
9•.Ë™„: You have been introduced to concepts such as hyperaware agile leaders, ethical-tech leaders, people-oriented leadership, agile leadership and the 6 Goleman leadership styles. Therefore, these might provide part of your potential proposal. However, any other relevant response is still valid.
The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:
Assignment Task |
Fail (0-39%) |
Low Fail (40-49%) |
Pass (50-59%) |
Merit (60-69%) |
Distinction (70-100%) |
Task 1: Case for change analysis (20% weighting, LO1) |
Guidelines · Provide a clear background to your chosen company, including the type of organisation, size of the firm, range of products and services, customer base and which markets it operates. · Evaluate and critically discuss current technological opportunities that your company needs to capitalise to retain its competitiveness in the market. · Finally, present clear digital change objectives that will be introduced to improve customer satisfaction, simplified processes and generates higher revenue. |
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Weak and often implicit knowledge of digital innovations with inadequate appreciation of the wider digital transformation discipline. Weak critical evaluation of the impact of digital transformation threats and opportunities. |
Limited appreciation of a basic wider field with clarity and precision to the thoughts and practices related digital transformation challenges. Limited identification of a range of internal and external threats and digital transformation need. Limited identification and discussion of clear digital transformation objectives. |
Satisfactory knowledge and identification of a range of internal and external threats and digital transformation need. Satisfactory academic/intellectual skills. Wholly original work with good reflection and solid, well- reasoned digital transformation objectives. |
Good knowledge and application of current and emerging thoughts on digital transformation threats and opportunities. Good knowledge base, exploring and analysing internal and external threats and digital transformation need. |
Excellent knowledge and detailed usage of recent emerging thought at the forefront of the discipline and/or practices of digital transformation threats and opportunities. Excellent knowledge base, exploring and analysing internal and external threats and digital transformation need. Able to employ critical analysis on some of the most recent digital initiatives run by different companies. |
Task 2: Deploying Emerging Technologies (30% weighting, LO2) |
Guidelines: · Critically analysed and advise on which techniques your chosen company can use to detect the changes that are appending in the market it operates. Specifically, explain how your company can capture insights about its competitors. · Recommend 3 innovative technologies that your chosen company can use to make fast decisions to quickly adapt to the changes in its market. |
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· For a high mark, you must bring really case examples to support your arguments |
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Weak often implicit knowledge use of a wide range of personal research. Lack of theory and applications of the digital technologies. Weak critical evaluation for key digital technologies e.g. : Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc.. Largely descriptive and lack of reasoned judgements. |
Limited knowledge and applications of most digital technologies. Limited critical evaluation for key digital technologies e.g. : Robotic Process Automation (RPA), Artificial Intelligence and Machine Learning, Quantum Computing, Metaverse, Extended Reality etc.. Limited application of theories with some reasoned judgements. |
Satisfactory knowledge and substantial research and evidence of an innovative use of a wide range of digital technologies with clear and consistent conceptual evaluation and application to the digital agility model. Satisfactory critical evaluation with solid and reasoned judgements. |
Good knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly evaluated and applied to the digital agility model. Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows good level of critical discussion and apply the concept to the chosen company. |
Excellent knowledge and evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both conceptually and methodologically. Good knowledge base, exploring and analysing the discipline, its theory and ethical issues with considerable originality and autonomy. Student shows excellent critical discussion and apply the concept to the chosen company. Arguments are supported with academic literature and real case examples. |
Task 3: Steer Collaboration to Create a Digital Culture (20% weighting, LO3) |
Guidelines: · Critically examine which collaboration tools your company can use to enable individuals to contribute to decision-making and give leaders visibility into such contributions. · Afterwards, please provide an analysis on how your organisation can develop and support digital-ready ready culture across team member, sparks innovations and strengthens customer relationship. · To gain high marks your replies must be critically justified with the support of academic literatures and/or real case examples |
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Weak evidence of research and use of appropriate sources. |
Limited evidence of considerable research and limited use of a range of appropriate sources. |
Satisfactory and substantial research and evidence of a range of appropriate sources. |
Good and extensive research and evidence of a wide range of appropriate sources. |
Excellent evidence of an innovative or original use of extensive personal research which has been thoroughly critically evaluated both |
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Weak knowledge and applications of the digital- ready culture model. |
Limited knowledge and applications of the digital- ready culture model. Limited critical evaluation of collaborative technologies e.g. Slack, Trello, Teams, WebEx etc.. Limited application of theories with some reasoned judgements. |
Satisfactory knowledge base; explores and explicitly analyse the digital-ready model with clear and consistent conceptual evaluation of collaborative technologies. Satisfactory critical evaluation with solid and reasoned judgements. |
Good knowledge base, exploring and analysing the digital-ready model, its discipline, its theory and benefits of collaborative technologies. Good critical evaluation with strong, well-reasoned judgements. |
conceptually and methodologically. Student shows excellent critical analysis of the digital- ready culture model, its discipline, theory, and apply collaborative platforms concept to the chosen company. Excellent critical evaluation with outstanding, well- reasoned judgements. Arguments are supported with academic literature and real case examples. |
Task 4: Adapting Different Leadership Styles (20 % weighting, LO4) |
Guidelines: · By using the Goleman’s leadership styles, critically evaluate, and advise which Goleman’s style should your organisation develop to support its digital transformation. · Finally, propose how those digital leadership styles should be implemented by using the GROW Model. · Students have been introduced to concepts such Goleman’s leadership styles, GROW Model, people-oriented leaders, agile leaders, or leadership skills such as emotional intelligence, resilience, humility, adaptability, and critical thinking. Therefore, this can be a potential reply. However, any other relevant response is still valid |
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Weak critical evaluation of collaborative technologies e.g. Slack, Trello, Teams, WebEx etc.. Largely descriptive and lack of reasoned judgements. Weak and often implicit knowledge base with some omissions and/or lack of theory of digital leadership skills. Weak and growing consistent awareness of personal responsibility and |
Limited critical evaluation of collaborative technologies e.g. Slack, Trello, Teams, WebEx etc.. Limited application of theories with some reasoned judgements. Limited knowledge base; Some appreciation of the basic wider field of digital leadership skills with clarity and precision to the thoughts and practices |
Satisfactory appreciation of and explicit links to a wider field of digital leadership skills. Emerging application of thoughts and practices at the forefront of the discipline. Satisfactory awareness and demonstration of personal responsibility and professional digital leadership skills. |
Good and clear understanding of, and explicit links to digital leadership skills, some aspects of a wider field. Application of current and emerging thoughts and practices from the discipline. Good awareness and demonstration of personal responsibility and professional digital leadership skills. |
Thorough and deep knowledge and understanding of the topic and explicit evidence of the wider contexts of the digital leadership skills with coherence and the ability to synthesise appropriate principles by reference to appropriate primary sources. Excellent and detailed usage of recent emerging thought at the forefront of the discipline and/or practices |
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professional digital leadership concepts. |
related to the required discipline indicated. Limited awareness of personal responsibility and professional digital leadership skills. |
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Meaningful critical analysis of different digital leadership skills. |
from a range of appropriate sources. Excellent awareness and demonstration of personal responsibility and professional digital leadership skills. Deep and meaningful critical analysis of professional digital leadership skills and practice. |
Structure and References (10 % weighting) |
Guidelines: · Structure is in line with the given structure · Give a professional appearance with consistent formatting · Spelling and grammar are correct · Each page has page number in the Footer · Any tables or figures are correctly labelled · Tables and figures do not cross boundaries, unless necessary · Properly cite your sources in the text and in the list of references · Use Harvard style for referencing and in-body citations (see referencing guides and tools here: https://bpp.libguides.com/Home/StudySupport ) |
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Weak references with errors or inconsistencies. Inadequate structure and expression. Weak communication skills adapted to some degree to different situations and audiences, lack of professionalism. |
Limited appropriate references with minor errors. Limited structure and expression. Limited communication skills adapted a range of situations and audiences with some degree of professionalism. |
Satisfactory with full and appropriate references. Satisfactory structured layout and mainly accurate expression. Satisfactory communication skills adapted to a wide range of situations and audiences to an adequate professional standard. |
Good with precise, full and appropriate references. Well-structured layout and professional and accurate expression. Good communication skills adapted to suit all situations and audiences to a near-professional standard. |
Excellent with precise, full and appropriate references. Outstanding structured layout and professional and accurate expression. Excellent communication skills adapted to suit all situations and audiences to a professional standard. |
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