| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | _____ | Module Title | Digital Marketing Strategies |
| Assessment Title | Report |
| Individual/Group | Individual |
| Format: | Coursework |
| Word count / length of (depending on task) | 5,000 words |
You will be assessed by an individual piece of coursework at the end of the module. The assessment is set to test both your knowledge of the subject matter and to reward your ability to critically assess and apply it in different situations. The work will be assessed by the module tutor and will be internally and externally moderated in line with university regulations.
To pass the module you are required to achieve a minimum mark of 50%, Should you fail to achieve 50% you will be expected to re-sit the assessment.
Upon successful completion of this module you will be awarded 15 credit points at Level 7.
You have recently applied for the vacancy of Digital Marketing Consultant with the internationally recognized marketing agency Hallam Digital Marketing. In preparation for your interview, you have been asked to critically evaluate the digital marketing strategies of a brand/company of your choice.
Your answer must be linked to consumer theory, concepts and/or models throughout.
This critical evaluation will be presented in the form of a report and must take into account the following three parts:
Part one (What is y our brand/company doing now?)
Part two (What are the alternative strategies?)
Part three (What strategies do y ou recommend y our brand/company adopts?)
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