Category | Assignment | Subject | Law |
---|---|---|---|
University | University of the West of England | Module Title | UMACTW-15-M Corporate Governance and Strategy |
Word Count | 2500 words |
---|---|
Assessment Type | Task B individual written report |
Assessment Title | Written Assignment |
Academic Year | 2024-25 |
The coursework will take the form of an individual submission. You will undertake research and prepare a business report analysing Whitbread plc (the company), outlining your expectations of the company’s corporate governance and strategy.
You will need to undertake research and prepare a business report that considers the following:
Report Format for Assessment Task (Please also see Appendix 1: Marking Scheme)
Executive Summary
Brief Introduction
Sustainability and Creating Shared Value
Competitive Strategy
Future Prospects
Remember the required standard of this business report is one that you should be able to present unedited to either your direct Manager or a potential employer; therefore, a professional standard of presentation and writing is expected. This includes but is not limited to:
Make sure that you undertake research to complete your report and apply theoretical frameworks used during the module in your answers, including academic referencing. Reference all sources used when developing your assessment, using the UWE Harvard system.
You should familiarise yourself with the company, which includes reviewing their corporate website, particularly the Investors, Governance, and Sustainability sections.
Here are some guidelines to enable you to ensure that your business report is written professionally and to complete the assignment:
A minimum mark of 50% is required in this assessment to pass.
Research the coursework assessment questions on the company more broadly, including financial press, academic papers, industry pronouncements, etc.
It is better to examine a specific issue regarding the company in detail than to list many related issues and not critically analyse the issue.
Refer to Bloom's taxonomy, which demonstrates knowledge and understanding, and applying the appropriate theory to draw well-reasoned conclusions. Critiquing the relevant corporate governance and strategy theory/ies and synthesising across multiple sources is required to achieve high marks in this assessment.
Make sure that you present your report professionally and remember to proofread (edit) your work; this means that your business report should not contain any spelling and grammatical errors. Use the Editor function in Word to proofread your submission to check for spelling and grammatical errors.
The purpose of this assessment is to explore several study units covered in the module in more detail to consolidate your understanding of the module concepts and to practise the application of the module concepts in a real-world setting.
This assessment relates to multiple study units covered in the module, including:
Note that each of the study units mentioned above a relevant to varying degrees for the coursework assessment, and simply restating the module materials will not achieve a passing grade for this assessment.
The module workshop activities are designed to assist you in preparing for the assessment, particularly the use of a case study company and researching company information using publicly available information.
Formative feedback and support during the module
Formative feedback provides opportunities to reflect on your ongoing work and preparation for your coursework assessment.
Further information about this assessment is available on the Blackboard site for this module and includes:
It is recommended that you review all of the relevant materials on Blackboard. You can also speak to your module leader for advice and guidance.
UWE Bristol offers a range of Assessment Support Options that you can explore through this link, and both Academic Support and Wellbeing Support are available.
For further information, please see the Student Study Essentials.
Use the support above if you feel unable to submit your work for this module.
One of the most common Assessment Offences for this type of assessment is plagiarism, where supporting references are not correctly referenced either in-text or at the end of the text reference list.
Any submission that references (either in-text or end-of-text) or is text matched to a known academic cheating website or resource will constitute a failing submission, and a mark less than the passing grade will be awarded.
Any submission that shows evidence of cut and paste of text, diagrams, tables, and images will be considered to be an Assessment offence.
Other types of Assessment offences include the use of essay mills such as Fern Fort University, Essay 48, etc. Avoid the use of essay mills and remember that multiple text-matching software programs are used in the module.
Warning - Remember to submit your work. This includes referencing all sources both in text and end of text using UWE Bristol Harvard referencing conventions. Failure to do so may result in an Assessment Offence Allegation.
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Order Non-Plagiarized AssignmentYour assessment will be marked according to the following marking criteria (see Appendix 1 – Marking Scheme below).
You can use these to evaluate your work before you submit.
The individual assignment represents 50% of the overall module mark.
The following criteria will be used in evaluating this assessment:
Marks will be allocated for professional writing and using a report format, including an Executive Summary and Introduction.
Refer to the marking scheme for weighting and further details – see Appendix 1.
In line with UWE Bristol’s Assessment Content Limit Policy (formerly the Word Count Policy), word count includes all text, including (but not limited to): the main body of text (including headings), all citations (both in and out of brackets), text boxes, tables and graphs, figures and diagrams, quotes, lists.
UWE Bristol’s Assessment Offences Policy requires that you submit work that is entirely your own and reflects your learning, so it is important to:
When submitting your work, you will be required to confirm that the work is your own, and text-matching software and other methods are routinely used to check submissions against other submissions to the university and internet sources. Details of what constitutes plagiarism and how to avoid it can be found on UWE’s Study Skills pages about avoiding plagiarism.
Section |
(<30) Fail |
(40-49) ‘Narrow Fail’ |
(50-59) Pass |
(60-69) Merit |
(70+) Distinction |
Introduction – 10% |
Business activities and corporate governance mechanisms inadequately defined. |
Vague definition of business activities and corporate governance mechanisms to be discussed not defined well enough. Outdated information used. |
Some description of business activities and corporate governance mechanisms. Company basics set out adequately. |
Good understanding of business activities and corporate governance mechanisms. Industry sector boundary divergence / convergence considered. |
Drivers of business activities and corporate governance well considered in a coherent and articulate discussion of company status. |
CSR and ESG Performance – 30%
|
CSR and ESG disclosure inadequately outlined. Factors contributing to the company’s CSR activities not discussed. |
Vague explanation of CSR and ESG disclosure and factors driving the company’s CSR activities to be discussed not defined well enough or related to creating shared value theory. |
Some description of CSR and ESG disclosure and factors driving the company’s CSR activities set out adequately related to creating shared value theory. |
Good understanding of CSR and ESG disclosure and multiple factors driving the company’s CSR activities considered related to creating shared value and other sustainability theories. |
Coherent and articulate discussion of CSR and ESG disclosure and driving forces for CSR activities with clear linkages to the creating shared value and other relevant sustainability theories and contemporary best practice. |
Environment / background Competitive Strategy – 30%
|
Generic headings provided with no application or discussions based on value propositions, Porters’ (1985) value chain or trade off choices. No synthesise of any data into a cohesive view. |
Generic value proposition that lacks clarity based on the three elements taught in class. Limited or incomplete analysis using the value chain framework in the taught sessions. Able to explain strategic choice but not demonstrating a trade-off. Limited synthesise of any data. |
Value proposition discussed based on the three elements taught in class. Evidence of application of value chain analysis with identification of activities based on different categories. Trade-off choice identified. Some evidence provided to support discussion and analysis. |
Clear discussion of the three elements of value proposition with some details in justification. Able to apply value chain analysis to identify specific activities of the company and show how the value chain is ‘tailored’. Relevant trade-off choice identified, with justification on the trade-off and why its relevance to the competitive strategy. Some key points are supported with evidence and data, Synthesised into a consistent and cohesive view. |
Highlighted unique value proposition of the company. Value chain activities are with details and specific. Emphasis of the discussion is on how the company has tailored its value chain according to the strategy. trade off choice clearly identified and discussed in terms of its relevance and significance. All argument and discussions are well supported with evidence and data, synthesised into a consistent and cohesive view. |
Recommendations and Future prospects – 20% |
No relation of ideas about company’s future to foregoing analyses. Changes in sustainability and strategy performance not alluded to. |
Descriptive and vague description of future direction of the company only partially drawing on an understanding of future sustainability and strategy performance context. |
Limited consistency between understanding of future sustainability and strategy performance and plans for the company itself. |
Topics generally well-covered but there may be some omissions: for example, failure to outline any changes required to sustainability and strategy performance or reasons why this is not required. |
Very good discussion of future prospects and opportunities for sustainability and strategy performance. Uses the company’s existing disclosure and practices to support analysis and arguments. |
Professional Report Writing – 10%
|
Extremely poor standard of communication with an inappropriate writing style and report format not followed in places or throughout. |
Weak / poor standard of communication with a casual writing style and report format not following in places or throughout, including missing one suggested element of a written report. |
Communication is generally adequate and largely avoids casual language. Report format is generally followed, but there are some inconsistencies and occasional faults such as errors in syntax, spelling and punctuation, referencing and minor formatting errors. |
Clarity of communication is very good overall. Report format is of a professional standard although there may be a few/occasional typographical errors such as syntax, spelling, and referencing. |
Consistently excellent standard of professional communication and presentation throughout. Highly creative and extremely professional report presented with no typographical or formatting errors. Referencing of literature and other sources is of a high standard. |
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