UFMFRQ-15-M-Logistics and Supply Chain Management Coursework Brief

Published: 22 Jan, 2025
Category Coursework Subject Management
University University of the West of England Bristol Module Title UFMFRQ-15-M-Logistics and Supply Chain Management
Word Count PPT (20 mins + 10 min questions)\ (2,500 words)
Assessment Type Group Presentation\ Individual Report

UFMFRQ-15-M The scenario

Your group is responsible for managing a Supply Chain (SC) set in a particular industry (e.g. food, clothes, jewels, construction materials, oil and gas, etc.). You have a clear understanding of your market (e.g. suppliers, customers, competitors / domestic or international) and have a clear strategy to monitor and improve the efficiency of your SC. 

Your company could own facilities (e.g. production site, warehouses) and means of transport (e.g. road vehicles, vessels, aircraft) or can ask third parties to be in charge of specific operations across the SC (outsourcing). You can decide to apply green practices to reduce the environmental impact of your operations, and innovative technologies or business models/practices to improve efficiency. In the real world, and especially in bigger companies and supply chains, you would not be required to manage the whole supply chain on your own. You would rather be working in a team and would be responsible for a specific aspect of the supply chain. Therefore, in each group, there will be a person responsible for:

  • Operations management, including risks, performance, and strategy.
  • Environmental impact & Green practices.
  • New technologies and digitalisation.
  • Stakeholder engagement and collaboration.

An excellent MSc-level submission will demonstrate innovative thinking, but it is important to make sure that you are also able to deliver against the following brief.

UFMFRQ-15-M The Task

Your task is to design a supply chain management plan for your chosen industry and to provide a clear strategy to manage operations and reach objectives. Your supply chain management plan will be communicated in two ways:

A presentation of your SC structure and strategy, where you will explain your network, market, costs/times, and your transport strategy; and

A written SC management plan.   

Getting started

To get started on this task, you will need to:

  • Select an entirely novel Supply Chain – imagine you are working for a company that does not exist in the real world. You will need to imagine a completely new supply chain for a specific product.
  • Design the structure (map), including nodes/edges, flows, location of your facilities.
  • Analyse costs, times of your operations.
  • Provide a transport strategy, indicating if you will be using road/rail/shipping/air freight, when/why, justifying your choices.
  • Operations Management: identify a strategy to improve your SC operations, including risk evaluation/mitigation, and a performance assessment and monitoring framework to make sure your SC is working efficiently and in line with your objectives.
  • Sustainability Manager: evaluate the impact of your SC operations on the environment and define a green strategy. Explain the reason of your choice and provide evidence of its impact.
  • Innovation Manager: define an innovation strategy to improve the efficiency of your SC operations, including new technologies, digitalisation, and industry 4.0. Explain the reason of your choice and provide evidence of their impact.
  • Stakeholder Manager: define a stakeholder engagement and management strategy to improve collaboration within your supply chain. Explain the role each stakeholder plays, including their power and influence. Include considerations towards how to enable collaboration can support circular supply chains OR digitalisation.

Taken together, these requirements will mean that you need to collect evidence to support your assessment of the market demand, costs, times and potential to operate a commercially viable SC. For example, if you were proposing to refer to a domestic market, you would be expected to have researched the potential customers for your specific service at national level and show understanding of costs and times of each specific activity (e.g. supply, production, warehousing, transport/delivery).   

You may need to consider a range of options before committing to one. Do seek advice from the module tutors and also discuss your ideas with course colleagues.

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Preparing your SC management plan

Your SC management plan will include the following four components:

  • A statement that explains how your SC is designed and operates. For example, if you were proposing to design a food SC, you would need to explain and justify the localisation of the nodes, what vehicles/infrastructure and labour you would require, what your reference market would be, who would be your suppliers, what the nature of your relationships with and requirements of other agencies (like third party logistics operators, for example) would be. You are expected to demonstrate understanding of (i) the structure of the capital and operating costs for your SC; (ii) the conditions that would indicate sufficient market demand; (iii) the times needed to deliver your operations; (iv) the quality standards. This component should be agreed upon by all the members of the team.
  • A statement providing an operations management plan. You will need to provide an estimate of the price or prices (and times) you would charge for the service/product based on the costs the SC would incur. You should also be able to provide a risk assessment and a management strategy, and define a framework to evaluate and monitor your performance across your supply chain. ONLY one member of the team will be leading on this task.
  • A statement that defines a green strategic plan that you would implement to make your SC greener, evaluating the effect of the proposed practices. This would include a clear evaluation plan, a strategy and short, medium, and long-term planning. ONLY one member of the team will be leading on this task.
  • A statement that defines an innovation plan and what kind of impact these would have on your operations. This would include a clear evaluation plan, a strategy and short, medium, and long-term planning. ONLY one member of the team will be leading on this task.
  • A statement that defines a stakeholder engagement and communication plan, and what role each stakeholder plays in your supply chain, indicating their power and influence. Considerations towards collaboration among stakeholders to enable circular supply chains OR digitalisation should also be made. This would include a clear evaluation plan, a strategy and short, medium, and long-term planning. ONLY one member of the team will be leading on this task.

UFMFRQ-15-M Assessment

There are two components to the assessment for this module:

Component A (presentation) - weighting 25% 

Group Presentation – 4 students per group (under controlled conditions): 

20-minute presentation, with 5 minutes per student (plus 10-minute questions).

Assessment Date: Week Commencing on 11 Dec 2023 (final date and time to be confirmed).  

Group presentation in which you reflect upon your learning of the Logistics & Supply Chain Management subject matter.  Presentations delivered online (or face-to-face – TBC) during timed slots in the presence of the Academic Staff only.  Detailed arrangements (e.g. time & (virtual) room) will be published nearer the time.

Your oral presentation

  • You will make a presentation to pitch your proposal to a panel of assessors.
  • Your group will have 20 minutes to make the presentation (you will ideally be presenting for about five minutes), followed by ten minutes for questions from the panel. You should coordinate with the other members of your group in order to stay in 20 mins (e.g., ideally each student should present for about 5 minutes). You and your “group mates” should be prepared to answer questions from the assessors.
  • Your group presentation needs to cover points one to four of the “Getting Started” list. Give your presentation a clear structure:  Introduction, discussion, concluding comments.  Do not put too much text on your presentation, but stick to key themes. You must rehearse your presentation to ensure you can comfortably deliver it in 20 minutes with pauses to allow the audience to take in and think about the point(s) you are making.  Be sure there is a balanced allocation of content and time. Please refer to the coursework brief and the appended marking criteria at the end of this document. 
  • In sum, your presentation should cover the following topics:

    Your industry, competitors, customers, and your position in the market against your competitors.

    A clear structure (map), including nodes/edges, flows, location of your facilities.

    An allocation of costs and times of your operations.

    A transport strategy.

  • You will need to be concise and coordinate with the other members of the group/team.

    Practice your presentation beforehand to ensure that you make clear points and keep to time.

    A copy of the presentation should be submitted by 9 pm (UK time) on the day before the presentation takes place to daniela.paddeu@uwe.ac.uk.

Component B (Coursework) - Weighting 75%

Critical Analytical Individual Report of 2,500 words in which you reflect upon the case study you have presented in Component A (presentation). For this, you will be able to draw upon the feedback you received from the assessors. Every member of the team will be responsible for focusing on and presenting ONLY ONE of the following themes. The report should cover three overall themes, one per student:

  • Operations management plan.

  • Green strategic plan.

  • Innovation plan.

  • Stakeholder management plan.

Your Written Report

Your written report will have to include two parts:

Part 1. Indicative length: 1,000 words.

The first part of your report will present a statement providing an overview of your SC, including location of your facilities, transport strategy, costs/times, your reference market (e.g. customers) and suppliers. This will be your interpretation of the content presented in the presentation. There will therefore be four students presenting the same SC in their reports. However, the content and the narrative should be different, as this is their interpretation (identical reports will be marked as ‘fail’). So, same supply chain, but different text.

Part 2. Indicative length: 1,500 words.

Depending on your role in your group, your second part of the report should include ONLY ONE of the following items:

  • Operations management plan, including Risk evaluation and mitigation and Performance measurement model (e.g., SCOR + KPIs). Considerations should not be general, but specific to your supply chain/industry.
  • Green strategic plan, including a series of considerations towards the specific environmental impact of your operations and green practices that you will implement and why, including a timeline, is also encouraged. Considerations should not be general, but specific to your supply chain/industry.
  • Innovation plan, including a series of considerations towards the specific innovative solutions that you will implement and why, including a timeline, is also encouraged. Considerations should not be general, but specific to your supply chain/industry.
  • Stakeholder management plan, including an analysis of your internal/external stakeholders, their power and interest, and their role to enable innovation and sustainability (e.g., circular supply chains or digitalisation).

Although the final write-up will be reasonably short, you will need to have carried out significant research to arrive at a concise and robust explanation of your proposals. 

Be prepared to write more than 2,500 words in your initial drafts in order to be able to provide strong summaries in your final submission. But please, remember that text over the 2,500-word limit in your final submission will not be marked. 

You should use appropriate tables and figures to support your explanations. 

Your report must be contained within a SINGLE WORD file.  

Electronic submission: 19 January 2024.

Such a report would normally be written wholly in the 3rd person (he, she, it….) 
An indication of what your report should include:

Title page.
Executive Summary – optional.
Acknowledgements – optional.
Glossary of Terms – optional.
Contents page, showing numbered sections including appendices and page numbers.
Introduction.
Findings and critical analysis – this is the main part of your report where you will reflect upon:

  • Practitioner’s perspective and real-world challenges.
  • “Operations and management” OR “Environmental impact & Green practices” OR “New technologies and digitalisation”.

Each student should provide a broad understanding of the supply chain studied by the group, touching on the points presented in Component A, but with a deeper focus on the chosen topic.

Conclusions on how your learning could be used in the future.
Recommendations – what future learning would be useful for you?

Note: these are not necessarily the titles of your sections, but a guide as to what could be included.  You should not use generic titles.  It is more meaningful to the reader to see descriptive titles for sections and paragraphs.

The report should be up to 2,500 words long in accordance with faculty policy, penalties relating to word/page length applying as follows:

  • No penalty for being under the word/ page count – reflected in the marks.
  • Text over the 2,500 word limit will not be marked.
  • Tables, which include significant amounts of text, will be included within the word limit.

The following will not be included in the word limit:

  • Front/title pages/summary/abstract/acknowledgements
  • Contents pages
  • Reference lists
  • Appendices (only attach those necessary for understanding your report).
  • Drawings, graphs, photographs

The report should be word processed using the faculty recommended font: Arial 11 point, 1.5 spacing on A4 paper, with a left-hand margin of at least 3 cm to allow for binding.  It must be submitted by the published hand-in date.

Electronic Submission

Your Report must be submitted electronically, as a Word Document, via MyUWE/Blackboard by the University's requirements for electronic submission. Word allows staff to annotate your report and provide direct feedback on the report content and your report writing style.

A general marking grid that applies to both the written submission and verbal pitch is provided overleaf.

When preparing your presentation and your report, please refer to the marking criteria below.

Marking Criteria

Presentation

SCM plan element

Distinction (70+)

Merit (60-69)

Pass (50-59)

Fail (<50)

  1. Explanation of the supply chain network and components, including competitors

You have proposed a credible SC with novel elements. You demonstrate comprehensive and authoritative understanding of your structure, stakeholders, and your reference market.

You have proposed a credible SC. You demonstrate a very sound understanding of how the SC will operate, and what stakeholders are involved.

You have proposed a viable SC. You demonstrate some understanding of how the SC will operate and how you will manage it a, but there are gaps in your justification.

You provide only a superficial explanation of your proposed SC, with little or no explanation of how will manage it. 

  1. Reference market, competitors, customers

You have carried out an in-depth analysis of your reference market and your competitors. You have identified your customers and have clearly indicated where you are located against your competitors. You have a growth plan in place for your company.

You have a general understanding of your reference market and competitors. You have made some considerations towards potential growth in the next years. 

You have some understanding of your reference market, with some limitations in terms of critical analysis of your position against your competitors.

You have little or very superficial understanding of your reference market and competitors. No growth plan in place.

  1. Cost and times

You demonstrate authoritative understanding of the nature and structure of the costs, times, and quality requirements associated with your SC. Your assessment is very well supported by relevant evidence and your own analyses.

You demonstrate sound understanding of the nature and structure of the costs, times and quality standards associated with your SC. Your assessment is supported by relevant evidence with some of your own analyses.

You demonstrate some understanding of the nature and structure of the costs, times and quality standards associated with your SC. You have made limited use of relevant evidence and analysis.

You demonstrate little or no understanding of the nature and structure of the costs, times and quality standards associated with your SC. You have made almost no use of relevant evidence.

  1. Transport and warehousing

You have a clear and coherent understanding of your transport and warehousing strategy. You made consistent assumptions and have a strong strategy in place.

You made good considerations towards your transport and warehousing strategy, taking into account maximisation of SC efficiency.

General high-level knowledge and understanding of transport/warehousing related issues, specific to your supply chain. 

Your transport and warehousing strategy is very limited, and it is not clear why you made decisions in terms of warehousing and transport/delivery across your SC.

  1. Quality of communication

Highly polished and professional

Very good, with some room for improvement

Competent

Poor / incoherent

Report

SCM plan element

Distinction (70+)

Merit (60-69)

Pass (50-59)

Fail (<50)

  1. Explanation of the supply chain network and components, including competitors

You have proposed a credible SC with novel elements. You demonstrate comprehensive and authoritative understanding of your structure, stakeholders, and your reference market.

You have proposed a credible SC. You demonstrate a very sound understanding of how the SC will operate, and what stakeholders are involved.

You have proposed a viable SC. You demonstrate some understanding of how the SC will operate and how you will manage it a, but there are gaps in your justification.

You provide only a superficial explanation of your proposed SC, with little or no explanation of how will manage it. 

  1. Operations Management*

You demonstrate authoritative understanding of the nature and structure of the costs, times, and quality requirements associated with your SC. Your assessment is very well supported by relevant evidence and your own analyses.

You demonstrate sound understanding of the nature and structure of the costs, times and quality standards associated with your SC. Your assessment is supported by relevant evidence with some of your own analyses.

You demonstrate some understanding of the nature and structure of the costs, times and quality standards associated with your SC. You have made limited use of relevant evidence and analysis.

You demonstrate little or no understanding of the nature and structure of the costs, times and quality standards associated with your SC. You have made almost no use of relevant evidence.

  1. Identification of environmental impact & green practices*

You demonstrate expert understanding of the environmental impact of your SC operations. You propose effective green practices and quantify their impact on your operations (e.g. costs, times, quality).

You demonstrate very good understanding of the environmental impact of your SC operations and implement good green practices.

You demonstrate some understanding of the environmental impact of your SC and provide some indications about green practices you might implement.

You demonstrate little or no understanding of the environmental impact of your SC.

  1. New technologies and digitalisation*

You provide an excellent understanding of what kind of new technologies support the efficiency of your SC operations and what kind of impact they have on your SC performance. Your explanation is extremely well supported by evidence.

You provide a very good explanation of how you use new technologies to improve your SC operations. Your explanation is well supported by evidence.

You provide a reasonable statement of how new technologies supports you to improve your SC efficiency. You have used evidence, but to a limited extent.

You provide only a superficial explanation of how you can use new technologies across your SC. There is little evidence to support your discussion.

  1. Quality of communication

Highly polished and professional

Very good, with some room for improvement

Competent

Poor/incoherent

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