| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | Middlesex University London | Module Title | TOU4232 Events Management |
| Word Count | 2500 |
|---|---|
| Assessment Title | Individual Event Analysis Portfolio |
| Academic Year | 2024-25 |
The aim of this module is to develop a critical understanding of the events management field and to equip students with the knowledge and skills to be able to:
Knowledge
On completion of this module, the successful student will be able to:
Skills:
This module will call for the successful student to:
This module will be taught using interactive lectures, practical seminars, case study analysis and videos, as is reasonably practical. Key concepts, themes and theoretical frameworks will be introduced in lectures whilst seminars will be used to discuss case studies, for students to present their own primary research and will provide the opportunity for providing formative feedback to students. Students are expected to engage with the module’s Virtual Learning Environment (VLE) and other technologies like Zoom, Socrative that it supports, for example, synchronous and asynchronous tutorials during the teaching term.
Syllabus
We anticipate you spending 150 hours on this module broken down as follows:
|
Activity |
No. of hours |
% time |
|
Scheduled teaching |
22 hours |
12% |
|
Field trips/Guest speeches |
6 hours |
4% |
|
Independent study e.g. reading, preparing for workshops |
126 hours |
84% |
During the module we will cover these topics:
Essential: (both books are e-books and you can have access on them immediately using Kortex)
Attendance and Engagement
Engaging with online and on-campus in-person learning and activities is integral to your success. Middlesex University supports students, enabling them to achieve their full potential.
We provide this support through a number of strategies, all of which provide our students with a supportive learning environment online, remotely, face-to-face, or blended.
Professional behaviour and online conduct
The programme of study you are undertaking is underpinned by developing professional behaviour and attitude. You are expected to behave in a professional, supportive manner to your peers and teachers. You must come to sessions prepared and ready to contribute where appropriate. Please remember that your University ID should be carried with you always and you must be able to identify yourself if asked to do so. Please conduct your email communication with fellow students, tutors and all relevant staff in a formal and courteous manner.
Academic Integrity and Misconduct
You should be aware of the University’s academic integrity and misconduct policies and procedures. Taking unfair advantage over other students in assessment is considered a serious offence by the University. Action will be taken against any student who contravenes the regulations through negligence, foolishness or deliberate intent. Academic misconduct takes several forms, in particular:
Formative assessment is completed during your year of study and provides the opportunity to evaluate your progress with your learning. Classroom assessment is one of the most common formative assessment techniques although other activities and tasks may be used. Formative assessments help show you and us that you are learning and
understanding the material covered in this course and allow us to monitor your progress towards achieving the learning outcomes for module. Although formative assessments do not directly contribute to the overall module mark they do provide an important opportunity to receive feedback on your learning.
There are different types of formative assessment in this module:
Summative assessment is used to check the level of learning at the end of the course. It is summative because it is based on accumulated learning during the course. The point is to ensure that students have met the learning outcomes for the course and are at the appropriate level. It is the summative assessment that determines the grade that you are awarded for the module.
The table below specifies the associated deadlines:
|
Summative assessment |
Weighting |
Deadline |
Feedback |
|
Individual Event Analysis Portfolio |
100% |
23:59, Friday 13 December 2024 |
On Turnitin |
Before you submit your work for final grading, please ensure that you have accurately referenced the work. It is your responsibility to check the spelling and grammar. If you have submitted a formative or draft assessment, you will receive feedback but no grade. The comments should inform you about how well you have done or tell you about the areas for improvement. Feedback on drafts will be provided either via email, during office hours and individual appointments during week 11 for the assignment. All assignments should be submitted online.
Tutors will follow up any suspected plagiarism and unfair practice found after the submission date as per University policy. Late penalties will apply as per University regulations.
Reassessment for this module normally takes place in the following way:
Resit the component you have failed in the next possible opportunity. You will be informed about the new brief and deadline by your tutor.
Middlesex University is committed to being fair in its approach to assessing student learning following the UK Quality Code for Higher Education (Quality Code) (2018) and the UK Quality Code - Advice and Guidance: Assessment (2018) and External Expertise (2018).
The Assessment Fairness guidance, policies and procedures put in place by Middlesex University in our commitment to ensure fairness for all in assessment, include our Academic Policy Statement APS18: Curriculum Design Policy (2018), Middlesex University Regulatory Framework Code of Assessment Practice: Section M, Academic Policy Statement APS29: Anonymous Marking Assessment Policy (2020), Equality and Diversity Policy and Codes of Practice (HRPS8), specifically code of practice 7: Curriculum, Pedagogy and Assessment and Key Principles of Assessment.
If you have any queries or would like to know more on how this approach has been applied to modules you are studying please contact your Programme Leader.
We now look at each component of assessment for this module in detail. Each of the following tables provides an overview of the requirements for each component. The support provided for each component along with the feedback arrangements, is also detailed below.
Assessment: Individual Event Analysis Portfolio
The following table provides an overview of the assessment requirements.
|
Assignment brief |
|
|
Module code |
TOU4232 |
|
Module title |
Events Management |
|
Submission date, time |
23:59, Friday 13 December 2024 An electronic copy of the final portfolio MUST be uploaded to the Turnitin (plagiarism detection software) on MyUniHub. You do NOT need to hand in a hard copy. Please ensure your work is anonymised in order to adhere to Anonymous Marking Assessment Policy. Please do not include your name/surname or student number anywhere in your submission. |
|
Feedback type & date |
Students will receive individual written feedback which highlights the strengths and weaknesses of their report, including advice on how it could be improved within 3 weeks of the submission date, February 2024. You will be able to access your feedback on TURNITIN. Please see the University’s Code of Assessment Practice, section M2.2. |
|
Word count |
Your work must NOT exceed 2,500 words. The referencing list is not included in the word count. Appendices are not included in the word count. Visual aids are not included in the word count but need to be referenced. |
|
Assignment Overview |
For this assignment, you will research the intricate relationship between major events and their influence on the tourism sector, national/local economies, and society at large. You will choose a real-world event with significant implications for tourism, analyse its concept and characteristics, explore the roles of its stakeholders, evaluate its impact on the local community and environment, and propose sustainable strategies. This assignment aims to equip you with practical skills in event analysis, stakeholder engagement, and sustainable event management. |
|
Assignment structure and format |
The event focus of your analysis MUST be a major, mega or hall mark festival or event that has a SIGNIFICANT role in tourism. The event should have taken place within the last decade to ensure access to relevant data and trends. You need to get this approved by your tutor before you start to ensure that you have chosen an appropriate festival or event. In your analysis portfolio, we want you to focus on the following aspects: |
|
1. Concept and characteristics: Research and provide an overview of the chosen event’s concept – briefly discuss the characteristics, aims and objectives of the event. What is the event comprised of? When and why was the event/festival started? Ensure you use academic frameworks such as the 5Ws, and the typology of events amongst others. Explain how the event ‘fits’ with the wider tourism and/or regeneration strategy (in the city/region or country) and other events at the destination? Make sure you use a model to assist with this analysis. 2. Stakeholder analysis: Identifying the key stakeholders and their roles – you need to apply a stakeholder model to identify and analyse the various roles stakeholders are playing. Remember to include the people who organise the event, attend the event and tourism bodies. Visualise the roles and interests of various stakeholders using a matrix. 3. Participant and Audience Motivations: The characteristics, motivations and behaviour of event participants/ audiences – who goes to this event, what are their motivations (remember to draw on the theory in this area) and what are their behaviours? What draws them to the event? Think about the types of tourists that go to the event – are they day visitors, domestic or international tourists? Create pie charts or bar graphs to display demographic information about event participants, showcasing their diversity and motivations. 4. Impact Evaluation: Assess the positive and negative impacts of the event on the local community, environment and economy. What were the positive and negative legacies of the event. Before-and-After Comparisons: Use images or charts to show how the event area or community changed before and after the event, highlighting improvements or challenges. 5. Recommendations: Propose innovative and practical strategies for organising and managing the event in a more sustainable way. How can the event’s positive impacts be maximised and negative impacts mitigated? |
|
6. Reflective Component: Include a reflective component where you discuss what you have learned from the assignment in terms of event management, stakeholder engagement, and sustainable practices. Refer back to the learning outcomes of the module. Visual Presentation: Create visuals such as infographics, charts, and images to illustrate key findings, data trends, and stakeholder relationships. These visuals should enhance the clarity and impact of your analysis. |
|
|
Assessed learning outcome (s) |
This assignment will assess all learning outcomes. |
|
Module weighting % |
100% |
|
Format |
On the front cover include your programme title, the module name and the date and title of your Event. Use font: Times New Roman, Size 11 or 12, Line spacing 1.5. Your event analysis portfolio should be presented in a report format and include a table of contents and numbered sections with headings. You should write in paragraphs but can use some bullet points where appropriate. However, each point must be explained. This means you MUST focus on the question and not include irrelevant information. Within your portfolio, we would like to see some images of the event in your work to bring the event to life. Include a referencing list at the end of your paper and reference throughout your report. Please spell check your work prior to submitting it. |
|
References |
You must include a referencing list using the Harvard style of referencing: http://ezproxy.mdx.ac.uk/login?url=http://www.citethemrightonline.com for details. Remember to put references in alphabetical order in the bibliography. |
|
Key reading and learning resources |
You will need to use the internet to obtain a good understanding of the event/ festival you have chosen. You may be able to access company or charitable reports and also find case studies of your event in books and journal articles. You need to use event management text books to read about event typologies and at least one framework to classify |
|
your chosen event. Similarly, you need to find a stakeholder model in a journal or business management text book to use as a framework for your stakeholder analysis and to read journal articles to better understand the motivations of event goers. The learning materials will help you analyse how the event/festival is organised and will give you a broad framework for identifying the impacts of events which you can apply to your coursework – use the theory as a framework for examining your own case and ensure you reference all of your resources. Referencing lecture slides is not acceptable at masters’ level. |
|||||
|
Assignment marking criteria rubric (%) |
|||||
|
Section/ criteria |
70-100 (1-4) |
60-69 (5-8) |
50-59 (9-12) |
40-49 (13-16) |
1-39 (17-19) |
|
Understanding of the event concept and analysis applying appropriate frameworks 15 marks |
Demonstrates an outstanding understanding of the event concept and provides a deep analysis applying appropriate frameworks |
Good understanding of the event concept and provides a good analysis applying appropriate frameworks |
Evidence of some understanding of the event concept and provides some analysis applying appropriate frameworks |
Adequate understanding of the event concept and provides sufficient analysis applying appropriate frameworks |
Inadequate understanding of the event concept and provides insufficient analysis applying appropriate frameworks |
|
Analysis of private, public and third sector stakeholders using an appropriate model 15 marks |
Excellent analysis of private, public and third sector stakeholders using an appropriate model |
Good analysis of private, public and third sector stakeholders using an appropriate model |
Demonstrates satisfactory analysis of private, public and third sector stakeholders using an appropriate model |
Adequate analysis of private, public and third sector stakeholders using an appropriate model |
Inadequate analysis of private, public and third sector stakeholders using an appropriate model |
|
Analysis of the audience, their motivations and behaviour using |
Excellent analysis of the audience, their motivations and |
Good analysis of the audience, their motivations and behaviour using |
Demonstrates satisfactory analysis of the audience, their motivations and |
Adequate analysis of the audience, their motivations and behaviour using |
Inadequate analysis of the audience, their motivations and behaviour with |
|
academic theory and frameworks 15 marks |
behaviour using academic theory and frameworks |
academic theory and frameworks |
behaviour using academic theory and frameworks |
academic theory and frameworks |
insufficient use of academic theory and frameworks |
|
Critical evaluation of the positive and negative impacts, outcomes and legacies of the event and how they are measured using academic frameworks 15 marks |
Excellent and very good range of positive and negative impacts, outcomes and legacies of the event that were critically evaluated. An excellent discussion of how they are measured using academic frameworks |
Identified and critically evaluated a range of positive and negative impacts, outcomes and legacies of the event and how they are measured using academic frameworks |
Satisfactory evaluation of some positive and negative impacts, outcomes and legacies of the event and how they are measured using academic frameworks |
Adequate evaluation but lacks critique of a few positive and negative impacts, outcomes and legacies of the event and how they are measured using academic frameworks |
Inadequate evaluation which lacks critique of a limited positive and negative impacts, outcomes and legacies of the event and how they are measured using academic frameworks |
|
Recommendations 15 |
Presents innovative and practical recommendations tailored to enhancing event sustainability. Demonstrates creative event strategies that are both feasible and effective. Thoroughly addresses maximising positive event impacts and effectively mitigating negative ones. |
Suggests event-related recommendations with potential, but full innovation is not achieved. Offers some practical event strategies, though they might require more event specific insights. Adequate consideration for enhancing positive event impacts and managing negative ones, but depth is needed. |
Provides some event related recommendations for sustainability, but innovation is lacking. Recommendations could benefit from more detailed event specific strategies for practical execution. Addresses event impact improvement, yet scope could be expanded for a more comprehensive approach. |
Offers limited recommendations to enhance event sustainability. Recommendations lack depth and feasibility within the event context. Minimal consideration for optimising positive event impacts or addressing negative ones. |
Limited or no recommendations provided for enhancing event sustainability. Event strategies lack innovation and practicality. Neglects ways to maximise positive event impacts or mitigate negative ones. |
|
Reflection on personal learning 10 marks |
Thoughtfl and insightful reflection. Strong alignment with learning objectives. Demonstrates critical thinking and self awareness. Effective application of learning to practical contexts. |
Developed a reflection with meaningful insights. Clear alignment with learning objectives. The reflection provided some critical analysis and self awareness. Adequate application of learning to practical scenarios. |
Basic reflection with some insights. Partial alignment with learning objectives. Basic critical analysis with limited self awareness. Limited application with vague examples. |
Limited reflection with minimal insights. No clear alignment with learning objectives. Little critical analysis; lacks self-awareness. No mention of applying learning to real-world scenarios. |
There is no reflection, or the reflection lacks clarity and focus on the learning that took place through the assignment research and writing up. There in alignment with the learning objectives. |
|
Quality and range of primary and secondary research, synthesis of sources and referencing 10 marks |
An impressive variety of suitable, applicable and critically selected academic and industry references is being used. Excellent synthesis of relevant readings. All sources referenced correctly using the Harvard referencing style. Referencing is without mistakes. Excellent academic style followed in the writing of the case study. No spelling or grammar mistakes. |
Very good range of primary and secondary research, synthesis of sources and referencing. All sources referenced correctly using the Harvard referencing style with minor mistakes. Very well written following academic style. A few spelling and grammar mistakes. |
Conventional references and readings used. Good range of primary and secondary research, good synthesis of sources and referencing. All sources referenced correctly using the Harvard referencing style with some mistakes. Clearly written following academic style. A few spelling and grammar mistakes |
Adequate but limited use of references. No synthesis of relevant reading. Sources were referenced but with mistakes and omissions. Lacks clarity in expression and it is not written in an academic style. There are several spelling and grammar mistakes. |
The assignment relies on very limited and/or unsuitable references, evidence of unexamined personal opinion. Very weak referencing list provided with many mistakes and omissions. Style of writing is inappropriate, lacks clarity and synthesis. Contains grammatical and spelling mistakes. |
|
Visuals 5 marks |
Creates engaging visuals like infographics, charts, and images that greatly enhance the chosen event’s analysis. Visuals effectively contribute to enhancing clarity and impact, supporting the report’s findings. Skilful integration of visuals to illustrate key findings, data trends, and stakeholder relationships. |
Visuals such as infographics and charts are present, contributing somewhat to the analysis. Attempts to enhance clarity through visuals, though they may require refinement for impact. Visuals illustrate some key findings, data trends, or stakeholder relationships, but they could be more comprehensive. |
Provides some visuals like infographics and charts, but they lack sophistication. Visuals show a basic attempt to enhance clarity, but they could be more impactful. Limited integration of visuals to effectively illustrate key findings, data trends, or stakeholder relationships. |
Visuals are present but lack detail and impact, offering minimal support to the event’s analysis. Attempts to create visuals such as infographics or charts, but they fall short of enhancing clarity. Visuals do not effectively illustrate key findings or data trends, diminishing their contribution. |
Visuals are absent or insufficient, hindering the presentation of key findings and data. Limited or no effort to create visuals such as infographics, charts, or images. Visuals fail to enhance the clarity and impact of the analysis. |
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