Brand Analysis Assignment Brief

Published: 03 Feb, 2025
Category Assignment Subject Marketing
University .................... Module Title Brand Analysis

Assignment Task 

An Individual project report on a brand of your choice. The brand must only currently be available in a limited amount of countries or a particular region and must have a physical market offering/s. The case study should be between 4000 and 6000 words (with 6000 words being the maximum) and must be completed individually. 

The assignments must contain the following components: 

Part 1) Brand Analysis 

  • Brand Introduction 
  • Brand Portfolio / Availability 
  • Brand Elements 
  • Brand Equity (Keller's CBBE model) 
  • Brand Mantra 

Part 2) International Market Analyses 

  • SLEPT analyses of 3 culturally distinct markets which the brand could  potentially enter 
  • Competitor analyses for each market 

Part 3) Strategy for Market Entry 

  • Selection and justification of new international market to enter
  • Recommended market entry strategy
  • Recommendations for standardisation or Adaption (Marketing mix framework)
  • Intended Points of Parity (POP) and Points of Differentiation (POD) 

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