Introduction
This document provides a structured guideline for preparing a concise and effective 5-minute presentation on Level 6 Research Methods. The aim is to communicate key concepts clearly and engagingly within a limited timeframe.
Presentation Structure
1. Opening (30 seconds)
Start with a brief introduction about the topic and its relevance to the audience. State the objectives of the presentation clearly.
Content Guidelines
- Craft a title that is specific to business and management topics, indicating the area of focus (e.g., marketing strategies, financial modelling).
- Ensure the title is direct and professionally appealing.
- Include your name, course, and institutional affiliation.
2. Core Content (4 minutes):
Divide this section into key areas of focus. Use bullet points, diagrams, or simple graphics to illustrate your points. Each area should be concise but informative, covering essential aspects of Level 6 Research Methods.
A. Background. Content Guidelines:
- Provide an overview of the issue being addressed.
- Discuss the relevance of this issue in current business practices or theory.
- Use industry-specific terminology to establish context.
- Research Question, Aim, and Objectives
- Formulate a clear research question that addresses a specific business/management challenge.
- List objectives that are SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
B. Key Literature Findings
- Highlight significant theories and models from business and management literature.
- Discuss how previous research in economics, accounting, finance, marketing, or management informs your study.
- Briefly cite influential authors and seminal works in the field.
C. Methodology. Content Guidelines:
- Research Philosophy and Approach. Describe the philosophical stance particularly relevant to your business study.
- Research Design and Strategy. Detail the research design (e.g., quantitative, case study) suitable for your research.
- Time Horizon, Data Collection (i.e., sampling), and Analysis techniques. Elaborate on the time frame (e.g., historical analysis, forecast modelling).
- Explain the data collection methods (e.g., surveys in marketing? financial data analysis in finance?).
- Discuss analytical techniques (e.g., statistical analysis, thematic analysis).
- Optional: Include a slide on any pilot study conducted, focusing on its implications for business research.
3. Facultative – Make practical examples (max 1 minute):
Provide one example of a study that applies the research methods discussed in a comparable area.
Presentation Tips
- Be Concise: Given the time constraint, focus on the most significant information. Avoid overloading slides with text.
- Engage the Audience: Use practical views to maintain the interest of the audience
- Practice: Rehearse the presentation to ensure it fits the 5-minute format. Pay attention to pacing and clarity.
- Visual Aids: Use visuals effectively to complement your verbal message. Ensure they are clear and relevant.