Strategic Management: Element 2 Level 6 Assessment Brief | Uol

Assessment details: Individual Report, (70%).

Referencing: Students are expected to write in the third person and use Harvard Referencing throughout their assignments. Please follow the Harvard Referencing Handbook for all your assignments at the ULBS.

Submission Method: Turnitin - Your work needs to be put through Turnitin. All submissions will be electronically checked for plagiarism.
If you experience issues when uploading your work, please email it by the deadline to Turnitin-submissions@law.ac.uk
Please note that you can deviate +- 10% from the word limit stated on each assignment.

Assignment background

A company's success is dependent on sustaining the competitive advantage it has over competitors. There are factors, external and internal that influence a company's competitive advantage including its resources, competences and capabilities which the company must use in the best way possible.

Your task

Choose a FTSE 100 company to research and write about, and get it agreed by your tutor. Evaluate a recent strategic action by the company and assess the strategies applied, making appropriate recommendations for possible further strategic actions. You will need to look at the implications of the company's business environment, it provides consider the company's current strategic position, its resources, capabilities, and how successful they have been, or could be, in establishing competitive advantage.

Tasks:

1. Analyse the company's internal and external environments, apply models you deem appropriate and likely to provide you with relevant findings.
2. Identify which of the company's resources and capabilities contribute to competitive advantage and establish whether or not the competitive advantage is likely to be sustainable.
3. Draw your conclusions and provide recommendations for further strategies the company should adopt, to ensure sustainable competitive advantage(s).

Please note:

Although the above brief identifies the main tasks, there may - and will be - smaller tasks within those main tasks. Identifying and responding to those will attract higher marks.

Structure (indicative):

• An introduction to the report and the chosen company.
• The results of your analyses, internal resource audit and external environments.
  o Your conclusions from your environmental analysis supplemented with recommendations for how the company should move forward.
  o References need to be included and in-text citations are essential. • Use and include appendices as appropriate.

Module Assessment Criteria